Aesthetics, usability, materiality, emotional impact, legibility, form value – The design of goods for mass production takes various factors into account and is thus a trans-disciplinary process. Students at the Institute of Industrial Design FHNW in Aarau, design industrially produced mass goods and develop consumer and investment goods – creative, innovative and target-oriented. The study of Industrial Design – as part of product and industrial design – provides the students with conceptual, methodological and craft skills for the design process and enables them to design independently. The core competences in industrial design are in the creative, problem-oriented design process, which includes communicative and representational abilities in the form of drawing, model and virtual simulation. To keep up with the rapid changes experienced in the design profession and to play an active role, students learn to develop a confident approach to their own discipline as well as multidisciplinary and social competence.