39 min
Interactive Marketing and Driving Conversions With Alessandra Colaci, VP of Marketing at Mailshake The Stack
-
- Marketing
Mailshake is a sales outreach tool that focuses on keeping things simple without sacrificing power. Founded in 2015, they joined a decently crowded market, so from day one they've been focusing on their simplicity and reliability while simultaneously being on top of what's coming next. Those are the same values Alessandra Colaci, VP of Marketing brings to building her stack. She believes in a lean stack with smart marketing. At Mailshake, that comes easy with Sujan Patel as CEO. She joins us to share more about her approach to standing out in a crowded market, what it’s like to work at a marketing forward company, and her thoughts on how dark social will change marketing in the future.
Mailshake is a sales outreach tool that focuses on keeping things simple without sacrificing power. Founded in 2015, they joined a decently crowded market, so from day one they've been focusing on their simplicity and reliability while simultaneously being on top of what's coming next. Those are the same values Alessandra Colaci, VP of Marketing brings to building her stack. She believes in a lean stack with smart marketing. At Mailshake, that comes easy with Sujan Patel as CEO. She joins us to share more about her approach to standing out in a crowded market, what it’s like to work at a marketing forward company, and her thoughts on how dark social will change marketing in the future.
39 min