Interior Design with Kandrac and Kole Kandrac & Kole Interior Design

As interior designers, showcasing stunning images of our work on our website or in pitches to magazines can be a game-changer. Today, we're diving into why high-quality photography is essential in a conversation with our special guest, Catrina Maxwell of CatMax photography, and how it can elevate your business 
Listen to today’s episode here wherever you get your podcasts.
Watch today’s episode on YouTube: https://bit.ly/InsideDesignYouTube
KEY TAKEAWAYS:
1. Professional photography is essential for pitching to magazines, your website and social media.
2. Staying up-to-date with technology and tools you use are integral no matter what business you’re in.
3. Businesses need to show their personalities and processes on their website and social media outlets to elevate their brands and connect with potential clients. This can be done with a brand photography session.
KANDRAC & KOLE BIO
Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US.
Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy.
In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024.
Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala.
CATRINA MAXWELL BIO
Catrina Maxwell is a celebrated freelance photographer and the founder of CatMax Photography. A native of Atlanta, Georgia, Catrina has cemented herself as the area’s leading photographer for interiors, lifestyle, editorial, personal branding, events, and corporate photography. Her images have appeared in Southern Living, Atlanta Homes and Lifestyles, Rolling Stone magazine, Atlanta magazine, Getty Images, and across the covers of numerous publications, including Best Self Media and more. Local media outlets have also profiled her, and Atlanta residents have seen her work displayed on billboards throughout the city. www.catmaxphotography.com and @catmaxphoto on Instagram
Catrina’s newsletter sign up: https://view.flodesk.com/pages/613b7d348a9a21678c2d429d
A SPECIAL THANK YOU TO OUR TEAM – Russ Riba with Podcast Studio Network (https://www.podcaststudionetwork.com) who handles our production and engineering services and makes sure that our sound is polished and professional; and to Gayle Mahoney of Gayle Mahoney Branding + Design for production and marketing of the podcast and making sure all of the information goes out to social media!
SOCIAL LINKS
https://www.facebook.com/kandracandkole/
https://www.instagram.com/kandrackole/ 

https://twitter.com/KandracKole 
https://www.pinterest.com/kandrackole/

What is summer without a good summer reading list? As novelist Jhumpa Lahiri recently stated on Instagram, “That’s the thing about books. They let you travel without moving your feet.”
In this episode, we offer you a few summer reading recommendations based on books we have loved.
Our picks:
The Women – by Kristen Hannah
How Lucky Happens: Using the Science of Luck to Transform Work, Love And Life – by Janice Kaplan
The Darling Girls – by Sally Hepworth
KANDRAC & KOLE BIO
Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US.
Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy.
In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024.
Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala.
SOCIAL LINKS
https://www.facebook.com/kandracandkole/
https://www.instagram.com/kandrackole/ 

https://twitter.com/KandracKole 
https://www.pinterest.com/kandrackole/
 

Today we are thrilled to have a very close friend on the show for the second time. Caroline Hipple is a force to be reckoned with in the furnishings world and today we are going to tap into her wisdom and get her insights into the state of our industry as we head into summer.
For those of you not familiar with Caroline Hipple, let us fill you in.  Caroline is an industry strategist, adventurous merchant, culture advocate, and fearless problem solver, who currently serves as the Chief Creative Officer of Hooker Furnishings. Hooker celebrates its 100th year anniversary this year as a leading supplier for furnishings for the total home.
Key Takeaways: 
1. The more you can solve problems, the more successful you will be as a woman in business. 
2. Good creative decision making comes from understanding the financials of your business FIRST. 
3. Good business is win-win not win-lose.
Watch today’s episode on YouTube: https://bit.ly/InsideDesignYouTube
SPONSOR
This episode is sponsored by Currey & Company. Currey is an Atlanta-based, second-generation family-owned producer of beautiful residential and contract lighting, in-stock case goods and upholstery, and a broad range of statement-making accessories.
If you are attending the Atlanta or Las Vegas markets, Currey & Company is an absolute must on your agenda. They debuted around 300 new products this Spring, including lighting, furniture and accessories AND their first-ever bath vanities will be on display as well.
Most importantly, Currey has a brand-new website with a lot of new features! Just a few that we will be using are the true freight calculator, a configurator for the multi-drop pendants, several ways to search, and also the ability to make project boards. Live inventory and shipping within 48 hours on in-stock products makes last-minute pieces easy to get.
So check out our dear friends at curreyandcompany.com or visit at market!
KANDRAC & KOLE BIO
Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US. 
Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy. 
In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024. 
Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala.
CAROLINE HIPPLE BIO
Caroline is an industry strategist, adventurous merchant, culture advocate, and fearless problem solver, who currently serves as the Chief Creative Officer of Hooker Furnishings. Hooker celebrates its 100th year anniversary this year as a leading supplier for furnishings for the total home. 
Prior to Hooker, Hipple served Norwalk Furniture for 16 years with business partner, Dixon Bartlett as consultants in its reinvention and as president culminating in paying the investors through the creation of an 100% ESOP in which the employees now own the company. Norwalk Furniture is a leading custom upholstery specialist.  
A confessed textile nerd, she and her partner travel the world in search of the best palette of designs and colors and resources that suit the moment, while surprising and delighting the customers they serve. With partner, Dixon Bartlett, she has headed up

In this episode of “The Inside Scoop,’ our 200th podcast episode, we share some of our favorite kitchen and bath hardware. Charles Eames said “The details are not the details. They make the design.” This couldn’t be truer when it comes to cabinet hardware. They are the jewel of cabinetry.
Listen to today’s episode here: https://spoti.fi/3I46Lve or wherever you get your podcasts.
Watch today’s episode on YouTube: https://bit.ly/InsideDesignYouTube
KANDRAC & KOLE BIO
Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US. 
Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy. 
In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024. Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala. 
SOCIAL MEDIA HANDLES
https://www.facebook.com/kandracandkole/ 
https://www.instagram.com/kandrackole/
https://twitter.com/KandracKole/
https://www.pinterest.com/kandrackole/

We're excited to have a special guest with us – Edward Leaman, the Chief Brand Officer for California Closets – for this episode of our Inside Design Podcast. We had the chance to hear Edward speak with Jeremiah Brent at the C-Next Event last February in Cabo San Lucas, Mexico. He had so many nuggets of wisdom and so many great takeaways that we wanted to share him with you, our listeners!
 
SPONSOR:
 
This episode is sponsored by the Atlanta Market. They are the only wholesale product discovery experience that gives designers more. Their team is geared up this Summer to visit all the fun events and networking opportunities that Atlanta Market offers. You can discover new resources and product introductions for your clients. It is also a great way to connect in-person with thousands of trade makers, manufacturers and sales reps to help your business grow.
 
Summer market is happening July 16 – 22, 2024. They are introducing consolidated floors of temporaries making it easier for designers to navigate. We will be checking out the many floors of outdoor furnishings at the Casual Market that runs during the show Monday to Thursday July 15 – 18. To learn more and preregister for Summer Market, visit AtlantaMarket.com
 
KEY TAKEAWAYS:
When it comes to your brand, no matter what category you are in, your job is to make sure it is constantly evolving, whether it be your product, your customer experience or your marketing. Clarify your beliefs and values and how you want to represent yourself to the world and to your customers. This leads to authenticity and trust in your brand. Know the difference between “brand” and “branding”: Brand is the central driver of your business, a promise and a purpose. Branding is your visuals, logo, etc.   
KANDRAC & KOLE BIO:
 
Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US.
 
Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy.
 
In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024.
 
Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala.
 
EDWARD LEAMAN BIO
Edward was born in London, England, and in 1986 he came to the United States to run an apparel company, after six years in Japan. In 1998, he and a partner launched a consulting company, to connect global retailers with new opportunities in licensing, franchising, cross-border expansion and brand development. Clients included Gap, Joe Boxer, Nike, The Body Shop, Marks & Spencer, Giorgio Armani and many Japanese retailers.
From 1994 to 1998, he was the Executive Vice President of California Closets, where he played a key role in growing the brand. After the company was acquired, he expanded his focus to building brands across various property service companies.
In 2001, he founded Growers and Nomads, a brand-building agency that works with a diverse range of clients, including direct-to-consumer, business-to-business, and non-profit organizations. He continues to serve as CEO and is based in Marin County, CA.
Edward is known for his ability to increase market s

Design books serve as a source of inspiration for us. They broaden our perspective and fuel our creativity. These books are often filled with high-quality images and detailed explanations of design concepts, providing valuable insights and ideas. In this episode, we share some of our favorites, books we go to time and again for design inspiration. Keep turning pages and touching paper!
KANDRAC & KOLE BIO
Voted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US. 
Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy. 
In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024. Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala.
SOCIAL MEDIA HANDLES
https://www.facebook.com/kandracandkole/ 
https://www.instagram.com/kandrackole/
https://twitter.com/KandracKole/
https://www.pinterest.com/kandrackole/