Interview with Founder of Daily Crunch – Laurel Orley

A 5 year milestone for Laurel Orley!

Starting a CPG brand is no small feat, and keeping it going is truly something to celebrate!  Laurel Orley, founder of Daily Crunch, knows this firsthand. Before launching her brand, she spent years in corporate America working with major brands like Dove and Unilever. Her career in marketing provided an incredible foundation, yet she longed for something more personal. Her Aunt had been making sprouted nuts for years, and when the opportunity arose to turn those nuts into a real business, she took the leap, co-founding Daily Crunch in 2019.  As the brand nears its five-year anniversary, Laurel reflects on the challenges and lessons that have shaped her journey.

Here's what you won't want to miss: 

Here’s what you’ll take away from this episode:

• Resilience is everything. The food industry is full of “no’s,” but Laurel’s approach? Keep pushing forward—two steps at a time. 
• Thick skin is a must. Not everyone will believe in your vision, and that’s okay. The key is knowing which feedback to take and which to tune out. 
• Messaging makes the difference. Health benefits matter, but taste and texture drive consumer love—something Laurel learned by staying in constant conversation with her audience. 
• The right team changes everything. Hiring seasoned pros and learning to delegate have been crucial for growth. 
• Airports became an unexpected win. Daily Crunch found a powerful. consumer base in travel hubs, proving that great placement can be anywhere.
• Cold outreach works. A well-timed LinkedIn message helped bring in key investors.
• Community is everything. Seeking out mentors and peer groups has made the journey less lonely and more rewarding.
• Not all advice is good advice. Staying true to your brand’s core values is more important than chasing every trend.
• Self-care isn’t optional. Burnout is real, and balance is the key to longevity.

Tune in as Laurel reflects on five years of lessons, grit, and growth—this is one you don’t want to miss!