Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

  1. Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

    HÁ 4 DIAS

    Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

    Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

    42min

  2. HÁ 6 DIAS · BÔNUS

    A Quick Request (+ How to Win Free Podcast Marketing Training From Me)

    Over $15k of podcast marketing education is up for grabs. Here's how to get it. Complete the 2025 Podcast Marketing Trends Survey Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

    5min
  3. Introducing: Season 2 of Podcast Marketing Trends Explained

    EPISÓDIO 13

    Introducing: Season 2 of Podcast Marketing Trends Explained

    It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI. In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations. So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do?  Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own? In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments. In every episode, we’ll take one key data point from the latest Podcast Marketing Trends Report, and break down what it means for you as a podcast creator, producer, or marketer, so you can make smarter, savvier, data-driven decisions about how to make and market your show. You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

    2min
  4. Inside the Growth Strategies of Two of The Smartest Podcasters Alive

    30/04/2024

    Inside the Growth Strategies of Two of The Smartest Podcasters Alive

    Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue). 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Listen & Subscribe to Sound Judgment Creator Science PodcastCreator ScienceAll the Hacks PodcastTim Ferriss Episode w/ Chris Hutchins Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

    1h29min
  5. Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

    23/04/2024

    Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

    Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue. Cast your vote for which show we should make next 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered00:00 Intro00:49 How many downloads we expected to get going into this season02:35 Breaking down our Season 1 stats03:22 Is YouTube worthwhile for the average podcaster?08:34 Engagement time and consumption rates12:44 The metric we care about more than analytics20:26 Assessing Season 1: What we did well23:02 How experimentation led us to find our structure28:21 A big mistake we made with Season 132:05 Mistakes and missed opportunities in Season 136:18 Help us decide which show we should create next40:57 Concept idea 1: “Make it Big”45:03 Concept idea 2: “Why It Works”49:48 Concept idea 3: “Podcast Riffs”54:35 Listener feedback and what to expect from Season 2 ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Jay Clouse from Creator Science Josh Spector Bumper articles on measuring listen timeGrowth In Reverse Arvid Kahl   LinkFire ChartableThe Futur Unthinkable w/ Jay Acunzo  Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

    1h1min
  6. We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

    16/04/2024

    We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

    Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? 2. Is there anything you can do to change that? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro00:49 9k email subscribers… 350 downloads02:41 How listeners choose what content to engage04:50 The role of 'Jobs to Be Done' in podcasting11:32 Why our audiences are tuning us out experiment15:30 Understanding your Total Addressable Market18:32 Strategies for retaining podcast listeners21:24 Earning the right to long term listeners26:28 Breaking down our casual listeners repsonse data29:01 The challenges of creating career-adjacent content30:16 Creative ideas to engage more listeners33:36 What listeners like about our titles and descriptions37:13 Using feedback to guide your content strategy41:50 Why non-listeners choose not to listen44:06 How to break through to non-listeners49:43 How we’re incorporating this feedback ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Check out our full audience survey dataWalkthrough: How to replicate this survey for your show Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

    1h2min
  7. 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

    09/04/2024

    6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

    They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better Topics Covered 0:00 A new podcast growth experiment3:21 Introducing Sound Judgment6:24 Crafting your show’s Sound Vision16:06 Structuring your episodes for impact & retention18:54 Thinking in scenes23:20 Surprise: The unexpected emotion behind all great podcast episodes35:42 Why specifics are the key to unlocking memorability and emotion40:20 Our analysis of the Sound Judgment episode42:17 Digging deeper into defining your sound vision47:35 How we use scenes to structure this show51:33 How to incorporate surprise & suspense into your episodes58:47 How to be a more specific (and thus, better) interviewer1:01:52 The elements of a fantastic cross-promotion pitch ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Listen & Subscribe to Sound Judgment The Story GridYouTube: Brandon McNultyOn BeingWild BoysFamous & Gravy Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

    1h10min
  8. The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

    02/04/2024

    The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

    We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode?  Podcasting is inherently a slow-growth medium.  Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time.  But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up?  In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process.  📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do better Topics Covered 00:00 Intro00:59 Podcast growth lessons from Warren Buffett  05:00 When typical shows hit the 1k & 10k dl/ep milestones 10:36 How experience affects a show’s growth rate 15:21 What everyone gets wrong about consistency in podcasting 26:16 The powerful compounding of relationships 31:33 Stacking micro-improvements to your show with every episode 35:26 Strategies for navigating (and avoiding) creative burnout 38:28 Building your transferable skill set 44:22 Our personal stories of creative compounding that have got us here 56:12 The impact of mentorship and constructive critique ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resource Mike Birbiglia’s Podcast, *Working It Out* Build and Launch, Past Project by Justin JacksonMega Maker, Project by Justin Jackson  Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Complete the 2025 Podcast Marketing Trends survey and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

    1h4min
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It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

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