148 episodes

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on business growth and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customers behavior.

Brought to you by Beyond Philosophy through our consultancy, training and market research.

Visit BeyondPhilosophy.com

The Intuitive Customer - Creating business growth through improving your Customer Experience Beyond Philosophy LLC

    • Marketing
    • 4.8, 27 Ratings

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on business growth and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customers behavior.

Brought to you by Beyond Philosophy through our consultancy, training and market research.

Visit BeyondPhilosophy.com

    5 Rules for using Behavioral Science in Journey Mapping

    5 Rules for using Behavioral Science in Journey Mapping

    Most people are ignorant of how customer journey mapping works best. However, comprehensive customer journey mapping can be the ultimate tool for designing an Customer Experience that facilitates customer-driven growth. I have developed five rules that can help you get where you want to go with your journey mapping.

    In this episode of The Intuitive Customer, we discuss what behavioral journey mapping is and the 5 rules that nudge customer behavior to the outcome you want for your experience.

    • 34 min
    Why You Think You Are In Control When You Are Not

    Why You Think You Are In Control When You Are Not

    What do French fries and the English National Football Team have in common? Nothing. The fact that every time I bought chips, they scored in the 1990s World Cup games was only coincidental. Or was it?

    This episode of The Intuitive Customer explains the Illusion of Control and what it means to your Customer Experience. People like to feel they are in control, even if they are not. By accommodating their needs for control, you can get the customer-driven growth you need to control your bottom line.

    • 27 min
    The Big Mistake People Make With Artificial Intelligence

    The Big Mistake People Make With Artificial Intelligence

    If there is one thing science-fiction has taught us about artificial intelligence (AI), it is that AI is a powerful and intimidating technology. But it doesn’t have to be. AI can be useful to enable an improved Customer Experience that delivers customer-driven growth.

    This episode of The Intuitive Customer explores the subject of AI with guest Bikram Ghosh, assistant professor of Marketing at the Eller College of Management in Tucson, AZ. He explains what AI is and how you can use it in business today

    • 36 min
    The 5 Rules for Making and Managing Customer Memories

    The 5 Rules for Making and Managing Customer Memories

    Customer Memories are crucial to your successful Customer Experience. You could say they are what your Customer Experience is, and they are when you consider a customer’s perspective. It’s what they take away with them and what compels them to return to you. This episode of The Intuitive Customer discusses the five rules for making and managing customer memories during your experience. From what you need to accept to how they form to what you can do to improve them, we give you practical advice and acti

    • 30 min
    Powerful New Way To Reveal How Customers Feel In The Pandemic

    Powerful New Way To Reveal How Customers Feel In The Pandemic

    Face masks. You likely have an opinion about them. Most of us do. However, everyone's must-have accessory provides more than an opportunity to get into yet another heated discussion with friends and family. They can also help you segment your customer base by how they feel about the COVID-19 threat.

    In this episode of The Intuitive Customer, we discuss how to use your customers' behavior regarding face masks to segment your customer base and design a customer experience to meet their psychological needs.

    • 26 min
    Grasp The Opportunity The Pandemic Brings To Unlock Growth

    Grasp The Opportunity The Pandemic Brings To Unlock Growth

    As we open up after sheltering in place for months, we see three types of organizations. Some react by making temporary changes to their experiences while waiting to get back to normal. Some respond with semi-permanent modifications for the next few months, and some reimagine their experiences to accommodate the "new normal." Which type of organization are you?
    In this episode of The Intuitive Customer, we explore the opportunities the pandemic presents organizations as they welcome back their customers. 

    • 31 min

Customer Reviews

4.8 out of 5
27 Ratings

27 Ratings

jtrapp44 ,

Good podcast

Clear and to the point. Was just enough humor without getting off topic. Very informative!

Data-driven and easy to use ,

A must for marketers

Academically sound, data driven content in digestible, actionable(!) format. Thank you!

Patrick de la Atl ,

Good for academics but not for the real world

Interesting ideas discussed but it’s essentially just academics talking about how the real world practitioners find academic research useless. It’d be helpful if they pulled in actual businessmen and women to discuss how they successfully applied their research (especially if they had actual clients) but wouldn’t hold my breath for it

Top Podcasts In Marketing

Listeners Also Subscribed To