IR Voice - The investor relations podcast

IR Magazine
IR Voice - The investor relations podcast

IR Magazine talks with the world’s most interesting IR thinkers for actionable insights and commentary on trending topics like sustainability, activism, corporate access, regulation, and more. In the car, on the daily commute or on the road, IR Voice is the sound of the global investor relations community brought directly to you. Hosted on Acast. See acast.com/privacy for more information.

  1. Are finfluencers a good idea for your business – or your investor relations?

    21/10/2024

    Are finfluencers a good idea for your business – or your investor relations?

    In this episode of IR Voice, we talk about the use of finfluencers by IR teams at public companies. IR Magazine reporter Noemi Distefano speaks to Katie Perry, head of marketing at Stakeholder Labs and co-host of the After Earnings podcast; Bill Kaitz, president of Promethean Marketing; Veronika Kuznetsova, advisor at Xploration Capital and former director of IR at Russian company MMK; and Eugeniu Baltag, director of IR at Purcari Wineries.  Guests share insights on the way companies are using finfluencers and other innovations to engage with their retail investor audiences. Kuznetsova and Baltag share how their companies have successfully integrated influencers into their IR strategies, emphasizing the importance of transparency and carefully curated content to maintain credibility and align with company messaging. But Kaitz is more skeptical. He talks about why the use of financial influencers is risky in the US and offers practical examples of what exactly can go wrong. He points to the dangers of market manipulation and ‘guilt by association’ – advocating for a safer, alternative, three-step strategy. In this episode you will hear: ·       How company executives are directly engaging with retail audiences ·       About the regulatory risks of tapping into finfluencers in the US ·       Examples of successful partnerships between IR teams and finfluencers ·       How to measure the success of using finfluencers to reach your retail investors.  Hosted on Acast. See acast.com/privacy for more information.

    25 min
  2. The Blue Whale view on investor events and why Instagram can deliver IR success

    17/07/2024

    The Blue Whale view on investor events and why Instagram can deliver IR success

    In this episode of IR Voice – formerly The Ticker podcast – we talk to a buy sider about what asset managers look for in corporate events and speak to a leading IRO about how social media can boost a company's investor base. IR Magazine deputy editor Garnet Roach is joined by Stephen Yiu, managing partner and chief investment officer at London-based asset management firm Blue Whale. Yiu offers his perspective on what he and his firm look for in corporate events, talks about specific areas and metrics companies should be focusing more on and, among other things, explains what he looks for from IR professionals around corporate access. Later in the show, Noemi Distefano is joined by Pekka Rouhiainen, vice president of IR at Finnish company Valmet. The firm received two nominations at this year’s IR Magazine Awards – Europe and picked up the trophy for best use of social media and video for IR. Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations. In this episode you will hear: What the buy side is looking for from corporate eventsAbout some of the bugbears for portfolio managers around investor eventsHow to craft a successful social media strategy for IRThe story of a company that doubled its retail investor base by taking IR to Instagram. Hosted on Acast. See acast.com/privacy for more information.

    45 min

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IR Magazine talks with the world’s most interesting IR thinkers for actionable insights and commentary on trending topics like sustainability, activism, corporate access, regulation, and more. In the car, on the daily commute or on the road, IR Voice is the sound of the global investor relations community brought directly to you. Hosted on Acast. See acast.com/privacy for more information.

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