Is Patient Experience Marketing or Tech?

For the 152nd episode of the Healthcare IT Today Podcast we are analyzing the patient experience to decide if it is marketing or tech! We kick this episode off on the marketing side of the debate by listing which aspects of patient experience are marketing. Then we do the same for the tech side of the argument and find which aspects fall under tech. Next, we discuss if having to bridge the gap between marketing and tech causes the patient experience to suffer. Lastly, we end this episode with some examples of companies and organizations that have successfully bridged the gap between marketing and tech.

Here’s a preview of the topics and questions we discuss in this episode:

• What aspects of patient experience are marketing?
• What aspects of patient experience are tech?
• Does patient experience suffer because you have to bridge the gap between marketing and tech?
• What are some examples of companies or organizations bridging this gap?

Now, without further ado, we’re excited to share with you the next episode of the Healthcare IT Today podcast.

We publish a new Healthcare IT Today podcast every ~2 weeks. Thanks to our friends at Healthcare Now Radio, you’ll be able to listen to the latest episodes of Healthcare IT Today on their radio station for the first two weeks. Then, we’ll be publishing each episode as a podcast and YouTube video here after it finishes on the radio.

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If you work in Healthcare IT, we’d love to hear where you agree and/or disagree with the perspectives we shared. Feel free to share your thoughts and perspectives in the comments of this post, in the YouTube comments, with @Colin_Hung or @techguy on Twitter, or privately on our Contact Us page. Let us know what you think of the podcast and if you have any ideas for future episodes.

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