It's New Orleans: Out to Lunch itsneworleans.com

There’s a term in theater called “meta.” It’s used to describe a scenario where actors call attention to the fact they’re performing. For example, the play within a play in Shakespeare’s Hamlet.

Except for the name of the company that used to be Facebook, we don’t have a similar term to “meta” in business. But we do have a similar concept. We have businesses that make other businesses do better business. And we have businesses that help individuals conduct business better.

One of the most common business contracts most of us navigate in everyday life is a rental or lease agreement - for a house or apartment. Signing a lease is a seemingly simple act of appending a signature. But it is in fact deceptively difficult, both for the renter and the manager of the rental property.

It gets especially problematic at the end of the rental period when the renter wants their deposit back and the manager claims they can’t refund it because of the damage the renter caused to the property during the term of the lease. This is precisely why Marco Nelson and his partner created RentCheck.

RentCheck is an app that a rental agency, a landlord, or a renter can use when they sign a new rental agreement. It records the rental details and, probably most importantly, photos of the property which can be compared to photos of the property when the rental period ends. There is definitive proof - in the date-stamped, cloud-based app - of what damage was there when the renter moved in, and what wasn’t.

Marco and his partner founded RentCheck in New Orleans in 2019.  Today they have 24 employees. RentCheck is used by 700 property managers in the US and Canada, and manages a total of 500,000 properties.

Marco and Peter first spoke in 2020 when RentCheck was getting rolling and we were doing Out to Lunch on Zoom because of the pandemic.

Kristen Dufauchard grew up in New Orleans - and left for 20 years. During the time she was gone, Kristen was Associate Director of Communications for New York University and Global Marketing Lead for the market measurement company, Nielsen, where she focused on DEI and multi-cultural consumer trends.

Kristen moved back to New Orleans in 2022 and discovered there are a bunch of folks back home who could use the kind of expertise she’d picked up over the previous two decades. So, she founded a corporate marketing, event planning, and training firm called aKrewe NOLA – krewe is spelled the New Orleans way – and a networking platform called The Business Exchange, where diverse professionals can make new connections, exchange ideas, and support each other.

In a statistic that might make the point about how much New Orleans changed while Kristen was gone, The Business Exchange has 1,500 members – entrepreneurs, creatives, and innovators who identify as Black, Brown, LGBTQ+, or women.

There was a time in New Orleans, and not so long ago, when the term “entrepreneurial ecosystem” sounded about as exotic as lobster rolls or bubble tea. Now you can get lobster rolls and bubble tea every day in New Orleans, and we most definitely have a robust entrepreneurial ecosystem.

RentCheck is a great example of the type of nationwide success that’s grown out of our entrepreneurial community, and helped shape it. And aKrewe NOLA and The Business Exchange are building on the city’s first-generation entrepreneurial foundation, taking it to more places and including more people.

Thanks to the efforts and talents of people like both Marco and Kristen and the success of their companies, New Orleans is continuing to be a great place to start and grow a business.

Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com.
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If you’re a theater kid in high school and decide that’s what you want to do with the rest of your life, you’re familiar with the moment you tell your family you’re taking out college loans to major in theater.

Even your most supportive parent can’t hide a fleeting grimace as they think, “You may see yourself becoming a great writer or actor but the only role you’re writing for yourself is a person whose actual career will be waiting tables.”

Jenni

Jenni Daniel started down this path. In fact, she went a long way down it. Jenni has an MA in Theater, from the University of London.

Before she got too far into table-waiting, Jenni got another post-graduate degree. This one was an MBA from the A.B.Freeman School of Business at Tulane University.

Today, Jenni is Vice President of Institutional Advancement at the Louisiana Endowment for the Humanities. In an organization of 29 staff members who work to financially support access to arts, culture, education and history in Louisiana, Jenni’s responsible for private and corporate fundraising. And she manages the marketing team.

Jenna

Dr. Jenna Winston, went to Tulane too.

Jenna had the foresight to study a subject that leads to a professional career. She earned a Ph.D in cognitive and behavioral neuroscience. When Jenna graduated from college, what did she do? She went into theater!

Jenna is the founder of New Orleans Youth Theater, made up of theater kids between the ages of 4-18. And it’s a rare type of theater company – nobody has to audition to get in. Any kid who wants to attend is accepted. If they can’t afford the approximately $400 per semester tuition, the theater will help with a needs-based scholarship.

Jenna founded New Orleans Youth Theater in 2022. Members of the company learn voice, dance and acting, and perform full-length musicals. And, despite what you might assume, New Orleans Youth Theater is not a non-profit. It’s a legit, for-profit business that makes legit theater.

Louisiana Chronicles

The relationship between New Orleans and Louisiana is unique. In most other cities in the US, people naturally append the name of the state to the name of their hometown. Austin Texas. Miami Florida. Denver Colorado. You very rarely hear anyone here describe our city as anything other than, simply, New Orleans.

That’s because, if there is a typical Louisiana city, New Orleans isn’t it. Actually, it’s hard to put your finger on what a typical Louisiana city or town would be. The lifestyles and culture in places like Alexandria and Shreveport are vastly different from other communities, like Eunice or Venice.

Celebrating these differences and weaving them into a commonality among all of us in the 64 parishes of Louisiana is what the Louisiana Endowment for the Humanities is all about. And celebrating the differences among a vast array of New Orleans kids and melding them into a common purpose of artistic expression is what New Orleans Youth Theater is all about.

Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com.
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Dr Nicolas Bazan is a world-renowned neuroscientist with a research lab in Stockholm Sweden and another here in New Orleans. When Dr Bazan was a guest on Out to Lunch, he pointed out that, compared to other fields of medicine, treatment for conditions of the human brain are at a primitive stage. For example, the current standard of care for Traumatic Brain Injury is “rest.”

Part of the reason there’s no medication for neurological conditions like dementia, Alzheimer’s and Parkinsons is the way pharmacological research is conducted.

For obvious reasons, there are rigorous controls on the development of neurological drugs before they’re allowed to be tested on humans. The only new medications that are allowed to be trialed by humans are ones that have proven safe in trials on animals. But an astounding 94% of these neurological drugs fail - because preclinical results on animals can’t predict results in humans.

It’s with this is mind that Lowry Curley founded his revolutionary biomedical research company, AxoSim. AxoSim simulates brain cells, so drug developers can try out a drug on a human brain without having an actual human being attached to it.

We last talked to Lowry when this was all just getting off the ground, in 2016, a couple of years after the company was founded in New Orleans. Today, AxoSim has two laboratories, 30 employees, 3 separate research divisions, and a bunch of industry-leading patents.

The human brain is a delicate organ. That’s why it’s housed in a hard case: the skull. But there are some activities where even the skull and a protective helmet aren’t enough to prevent the brain from getting injured. One of those activities is military combat.

Veterans who lose limbs in combat have established pathways to recovery. But veterans with brain injury, spinal cord injury, or other neurological conditions can go undiagnosed. Veterans who struggle with these issues find themselves isolated and lonely – part of the reason for the high rate of veteran suicide.

Here in New Orleans a program called Headway is setting out to solve these issues by placing affected veterans in a purpose-built housing development, called Bastion Community of Resilience.

It's a $14m, five-and-a-half acre neighborhood of homes in Gentilly in which veterans with neurological wounds live among other veterans, and volunteers.

We spoke with the founder of Bastion, Dylan Tete, back in 2016 when the site was under construction. Today Bastion is a living neighborhood and we’re joined by it’s Executive Director, Jackson Smith.

For a medium-sized city in the south of the United States, New Orleans gets a lot of publicity.

Most of it - even when it’s generated by our own city and state agencies - focuses on what a great place New Orleans is to eat, drink, and listen to music.

And, it is. But we’re so much more than that. One of these days maybe we’ll also be recognized for being the home of AxoSim, a company that’s revolutionizing neurological medical research, and the Bastion Community of Resilience, pioneering healthcare and the welfare of military veterans.

Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com.
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The city of New Orleans is in Orleans Parish. For reasons that are mainly economic and infrastructure-related, Orleans and neighboring Jefferson Parish are inter-dependent. 

The two parishes are very different. The rivalry between them isn’t on the scale of the Saints and the Flacons, but it’s definitely real. If you live in Jefferson Parish, the basic perception is, “Sure, New Orleans has great restaurants and music clubs but it’s dangerous, dirty, and dysfunctional.” If you live in New Orleans, the perception is, “Sure, everything works in Jefferson Parish, but it’s sterile and soulless.”

Nothing illustrates the real-world differences between the parishes better than the business stories of this editon of Out to Lunch's two guests.

The Tale

In Jefferson Parish, the heart of the retail economy is Veterans Boulevard. There used to be a bowling alley on Veterans, called Paradise Lanes. In 1995 it was knocked down and replaced by a Barnes & Noble bookstore. The owners of the bowling alley retained a retail space in the New Barnes & Noble building. They called their new store Paradise Cafe & Gifts.

21 years later, in 2016, two of the owner’s granddaughters, sisters Jenny McGuinness and Jessica Woodward, along with their mom, Linda Dalton, transformed the store into a home accessories and gift shop, and called it Phina.

Next, they opened two more Phina stores – one on Metairie Road and another on Harrison Avenue. In 2023 they bought a company called The Basketry, that specializes in personal and corporate gift baskets. Today the combined companies have 50 employees and business is booming. 

Our story from Orleans Parish is equally successful. It’s based on a single word. A word that, if you live in Orleans Parish, has enormous practical and symbolic meaning: Potholes.

Nothing typifies the perception of the dysfunction of the city of New Orleans like the pot-holed state of our streets. In 2019, an anonymous person started an Instagram account illustrating the sorry condition of our streets. The name of the account is the sentence many New Orleanians say or think as they drive or bike around town, Look at This Effin Street. (On Instagram "effin" is the f-word. Because none of our podcasts are explicit we're sticking with "effin" to avoid the bot-police.)

The Look at This Effin’ Street Instagram account was an instant success. People started contributing photos of New Orleans streets and today the account has over 120,000 followers – including by the way, The City of New Orleans.

How do you monetize this kind of social media success? You can’t exactly sell potholes. But you can sell merch about potholes. And that’s what the anonymous founder of Look at This Effin Street did. He contracted with a local merch company, InkMule, to make stickers, baseball caps, T-shirts and other pot-hole merch.

The anonymous business-person behind this successful social-media driven venture is still anonymous. On this edition of Out to Lunch we referring to him as Effin Street.

Two Parishes

Next time you’re driving along Veterans Boulevard, Harrison Avenue, or Metairie Road, you might notice one of the three Phina stores. But you probably won’t think anything at all about the street you’re driving on.

If you keep driving east from there on surface streets, you’ll cross the parish line into Orleans Parish. At that point you may well find yourself remarking, “Look at this effin’ street.”

Jenny and Effin Street's respective experiences are model examples of the differences between Orleans and Jefferson parishes. But their histories and businesses are also representative of the synergy that exists between the two parishes and the people who live, work and play in both of them.

Out to Lunch was recorded live over lunch at Columns on St. Charles Avenue in Uptown New Orleans. You can find photos from this show by Blake Langlinais at itsneworleans.com.

 
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In the world of American coffee culture, 1971 changed everything. That was the year Starbucks was born. For much of the country, Starbucks was the first coffee shop in their town.

In New Orleans, our first coffee shop opened in The French Market - in the late 1700’s. For a city not known for being on the cutting edge of business, we were 200 years ahead of the coffee game.

Today, we’re the country’s second biggest coffee importer, after New York City. In part that’s because we’re the home of coffee giant, Folger’s. But New Orleans has always been – and still is - a hub of green coffee markets.

Green coffee is raw, unroasted coffee beans. It’s the world’s second-largest traded commodity, second only to oil. One of the major players in the green coffee market is International Coffee Corporation. Besides importing and shipping beans, they do something called Q-Grading. Q-Grading is a specialized skill performed by people trained in the art of coffee tasting. People like Drew Cambre.

As Sustainability Manager at International Coffee Corporation, on an average day Drew will sample and grade 20- 40 different coffees. 

We drink a lot of coffee in the United States, but we drink around three times as much beer. The reason we drink all this beer is partly because it tastes good, but it’s also for the feel-good effect alcohol has on our brain.

Well, now, there’s another drink that’s competing with beer for both taste and mood-altering, and it’s not alcohol. It’s cannabis. THC to be exact. THC - tetrahydrocannabinol - is the chemical in cannabis that gets you high.

One of the country’s fastest growing manufacturers of THC sodas is a New Orleans company called Crescent Canna. Crecent Canna was already manufacturing and selling THC-based products when it launched its drinks division in 2022 - and saw its fortunes radically improve.

Today, Crescent Canna has a lab and brewery in North Carolina, a head office in New Orleans, sales in over 1,000 locations in 20 states, online sales in all 50 states, and the company’s CEO, Joe Gerrity, says the company is negotiating with major distributors with the goal of becoming the Budweiser of THC drinks.

Few of us have advanced degrees in medical science, but we all know that for survival, human beings have to stay hydrated. We could conceivably just drink water, but we long ago abandoned mere survival as the benchmark of human success. And that’s why we have flavored drinks.

Hundreds of years ago New Orleans was one of the earliest American cities to import and sell coffee. Today we’re becoming one of the earliest American cities to manufacture and export THC infused sodas.

Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com.
See omnystudio.com/listener for privacy information.

There are sayings in the English language that employ literal terms but have no literal meaning. For example, when we describe something as “black and white” we mean it’s obvious, not that there’s literally a black object and a white object.  When we say something’s “open and shut” we’re suggesting it’s inarguable, not that anything is literally open and shut – which, when you think about it, is physically impossible.

It’s the same with “above and beyond.” When we say someone has gone above and beyond, we mean they’ve exceeded our expectations. Whether or not my lunch guests today, or their businesses, exceed your expectations will depend on your personal expectations, but what makes them unique is that they literally go above and beyond.

Let’s start with above.

One of the many things tourists – and a few locals – do in New Orleans is, go on a swamp tour. This typically entails sitting in a boat that chugs through the swamp with a tour guide who tosses bits of chicken or marshmallows overboard to attract alligators.

Tyler Richardson took a look at an 8 acre block of Maurepas swamp near LaPlace and decided to go above it. Tyler built the world’s first and only fully aquatic swamp zipline. It’s called Zip NOLA. It’s a half mile, 90 minute zipline journey on 5 separate ziplines, over 2 suspension sky bridges tethered to 100 year old cypress trees.

Ernie Foundas is co-owner – along with his partner Adrienne Bell – of Suis Generis. Suis Generis is a Latin term, meaning “in a class of it’s own” but in this case it’s a restaurant in the Bywater.

What puts Suis Generis in a class of its own is that it stretches beyond the walls of the restaurant, beyond the city of New Orleans, and beyond the state of Louisiana, into Pearlington Mississippi.

In Pearlington, Ernie and Adrienne have a farm where they use a German horticulture technique that layers logs, twigs and leaves on the forest floor to create a rich soil in which they grow crops for restaurant ingredients.

Back in the Bywater, the Suis Generis kitchen is organized around a culinary philosophy called Food Evolution. It’s a technique that uses every single piece of an ingredient – using the byproduct of one dish to create another. For example, using discarded crawfish shells to make bisque, and then using the byproduct of the bisque to make fish sauce.

New Orleans is not a big city. It’s not unusual to run into someone you know at the drug store, or discover your neighbor went to school with your  co-worker. In that way, New Orleans has a kind of small-town feel.

And then you discover there are things going on here you had no idea about. Like a Zip Line out in La Place, or an avant garde restaurant in the Bywater.

Zip NOLA is a departure from the typical tourist trek around the French Quarter and Suis Generis is a departure from the established eateries locals typically gravitate to.

Tyler and Ernie make New Orleans a more colorful and interesting place to visit, and live in.

Out to Lunch was recorded live over lunch at NOLA Pizza in the NOLA Brewing Taproom. You can find photos by Jill Lafleur at itsneworleans.com.
See omnystudio.com/listener for privacy information.