Jason Bradwell's A2E framework to better prioritize marketing ideas

You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there.

With limited time, budget, and resources, what should your marketing team focus on?

That’s where prioritization frameworks like Jason Bradwell’s A2E come in.

"The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization.

Today, Jason Bradwell shares the five pillars of his A2E framework to help you evaluate marketing ideas.

In this Marketing Powerups episode, you’ll learn:

1. The importance of getting company-wide alignment for marketing.
2. The 5 pillars of the A2E framework.
3. A real-world of Jason’s framework in action.
4. How starting a podcast has accelerated Jason’s career.

Free powerups cheatsheet

Download a free powerups cheatsheet that you can fill in and apply Jason Bradwell's A2E framework to your business right away. https://marketingpowerups.com/016

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I want to thank the sponsor of this episode, 42/Agency.

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🎉 About Jason Bradwell

Jason is the Founder and CEO of B2B Better, a strategic marketing advisory firm that helps Solution Providers transform marketing from a cost centre into a profit centre. He is the former Senior Director of Marketing and Communications for a PE-backed B2B Solution Provider in the enterprise technology space, where he built an inbound machine that generated $20m of marketing-sourced pipeline. Jason is also a former journalist, professionally trained thespian, and father to a hurricane that has taken the form of a four-year-old little girl.

🕰️ Timestamps and transcript

• [00:01:25] The Importance of Alignment in Marketing
• [00:05:29] The A2E Framework for Prioritizing Marketing Effort
• [00:08:24] Using the A to E Framework for Effective Marketing Campaigns
• [00:14:31] 42 Agency - My Number One Recommended Demand Gen Agency
• [00:15:31] An Example of How Jason Uses the A2E Framework
• [00:17:00] Targeting Complex B2B Technology Solution Providers
• [00:17:54] How to Achieve Better Balance Between Brand and Demand in B2B SaaS Sales
• [00:24:33] How Podcasting Has Powered Up Jason's Career
• [00:28:16] An Advice Jason Would Give His Younger Self

✨ Useful links

• 👨🏽‍💻 B2B Better website
• ✉️ B2B Better newsletter
• 🐦 Jason on Twitter
• 🔗 Jason on LinkedIn
• 🕺Jason Bradwell on TikTok