Jeffrey L. Bowman - The Next Playbook

Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry’s first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC’s Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us.

In This Episode

01:19 - First Job Client Side to Business School for Brand Management

03:01 - Procter & Gamble, Miller Brewing & Whirlpool

06:40 - Motivation Behind the Switches

19:23 - About Reframe & the Market Response

27:00 - What’s Next?

28:48 - Advice for Others

31:12 - Thank You Note

34:06 - Top Picks

Links Mentioned

How to Master the Art of Selling, Tom Hopkins

We Should Not Be Friends, Will Schwalbe

Lemon: A Novel, Kwon Yeo-sun

Reframe

Jeffrey L. Bowman

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.