48 episodes
Rising - Conversations with Leaders On Their Way Up Direct Agents and Prophet
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- Business
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4.8 • 32 Ratings
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There’s a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation — the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Episodes will be released bi-weekly. Don't forget to rate, review & subscribe
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Diego Norris - A Growth Mindset
Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed.
In This Episode
1:17 - Diego’s Start & Career Journey
12:31 - Continuous Learning & Growth Mindset
14:49 - AI Implementation in Work
17:26 - The Magic of Seaweed
19:33 - The Remit of a CMO in CPG
22:09 - Sustainability
25:56 - Maximizing Digital Performance
29:11 - Thank You Note
31:03 - Top Picks
Links Mentioned
MidJourney AI App
PodViz by RSS.com
Perplexity AI
Spotify DJ
Gimme Seaweed
Diego Norris on LinkedIn
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
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Dave Edwards - The Handshake ROI
Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs.
In this Episode0:00 - Dave's Start at Milton Samuels & Andersen & Lembke6:53 - Going to Ogilvy9:31 - Lessons in Making Changes13:15 - Growing with R/GA15:54 - Staying Relevant20:03 - Skills He Learned22:16 - Business Development vs. Sales24:43 - Weather Edwards28:22 - Handshake ROI at Conferences30:50 - Thank You Note33:33 - Top Picks
Links MentionedThe Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter IsaacsonHomesick for Another World: Stories by Ottessa MoshhfeghJourney of Humanity: The Origins of Wealth and Inequality by Oded GalorWeather Edwards on InstagramDave Edwards on LinkedIn
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.
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Bradley Werner - Follow the Fun
Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.”
In This Episode0:00 - Welcome Bradley Werner1:35 - Career Start7:31 - Intentionality About Career Choices10:52 - Two-Way Mentorship14:35 - Mistakes & Moves17:14 - Follow the Fun19:16 - When to Win the Argument21:53 - Coming to CBRE25:40 - Starting the CBRE Podcast27:24 - Working Globally & Building Consensus28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)31:40 - Top Picks
Links MentionedCBRE The Weekly TakeMat’s pick: Marketecture podcastJosh’s pick: The Current podcastBradley’s picks (3 books he reads every year):It’s Not How Good You Are. It’s How Good You Want to Be by Paul ArdenWhatever You Think, Think the Opposite by Paul ArdenShow Your Work by Austin Kleon
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
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Stephen Cassell - Cultural Fluency
Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.
Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.
In This Episode
0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)
9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico
11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare
12:50-15:30 - Switching Industries
15:31-17:25 - Assembling a Personal Board of Directors
17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)
19:39-21:51 - Business School: Yes or No?
21:52-23:29 - Point32 & Health Equity
23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)
24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)
Links Mentioned
Point32Health
Stephen Cassell on Linkedin
"Turning Points" Point32Health podcast on mental health
Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
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Jesse Purewal - Learning Velocity
Today on Rising, we're joined by Jesse Purewal. Jesse is the current Global Head of Brand at Qualtrics, where he and his team are defining the category of Experience Management and building a brand around Improving the Human Experience. He also hosts the Breakthrough Builders podcast, a Qualtrics-sponsored show that invites people with influential passions, perspectives, and instincts to share their stories. Prior to Qualtrics, Jesse was a Partner at Prophet, where he worked with clients in SaaS, mobility, AI, business services and more, and launched brands like T-Mobile’s Un-carrier, Intel’s Amazing, and Amazon’s Amazon Business.
In this episode, we'll cover
Jesse’s career (1:15)
The value of business school (10:05)
Learning velocity & maintaining an entrepreneurial spark (21:24)
Jesse’s thank you note (29:26)
Episode picks (35:21)
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information, visit rising-podcast.com and please subscribe to never miss a show!
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Abby Reiner - The Little Things Are the Big Things
Today on Rising, we are joined by Abby Reiner, the Director of Global Brand Reputation and Community Impact at Johnson & Johnson Vision. In this role, Abby is responsible for global business development, brand communication, social media strategy, and much more. Please enjoy this wonderful conversation that dives into brand management, career pivots, and embracing opportunity. Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. Visit us at rising-podcast.com and please subscribe to never miss a show!
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Send in a voice message: https://podcasters.spotify.com/pod/show/risingpodcast/message
Customer Reviews
Lots of good learnings!
As someone who has worked in this profession for 7 years, it’s so cool to hear from other professionals about their journey, do’s and don’ts, and how they managed to create success for themselves. HIGHLY recommend this for agency and in-house pros who are tired of reading the standard best practice blogs or lists of tactics without a deeper explanation.
Practical and inspiring
Finally a podcast that captures pivotal transition moments in the careers of rising creative leaders vs. those already at the top. Stories are relatable, timely, and inspiring all at once, leaving me feeling empowered to forge my own path and secure in the knowledge that the way up looks different today than it did a decade ago - and how that’s a good thing!
Keeps me ahead of the next gen of leaders
Love hearing the perspectives of the next gen leaders. Amazing to contrast the opinions and lessons here with what’s happening today to compare the mindsets. And Mat and Josh are just the best!