Content Disrupted: Bold Takes on Brand Marketing

Skyword
  • 5.0 (24)
  • MARKETING
  • UPDATED BIWEEKLY
Content Disrupted: Bold Takes on Brand Marketing

Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.

  1. Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI

    12/19/2024

    Jeff Fleischman on Strategic Marketing and Leading the Next Leap with AI

    AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.

    51 min
  2. Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap

    12/05/2024

    Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap

    In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.

    46 min
  3. The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times

    11/21/2024

    The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times

    In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.

    50 min
  4. Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan

    11/07/2024

    Unlocking the GenAI Advantage and Leading the Next Great Transformation in Marketing with Raj Venkatesan

    In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.

    51 min
  5. How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar

    10/18/2024

    How Magnetic Product-Led Marketing Can Overcome Today’s Market Noise with Madhukar Kumar

    In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

    44 min
  6. Evolving Audience Engagement in the Digital Age with NPR's Michael Smith

    09/19/2024

    Evolving Audience Engagement in the Digital Age with NPR's Michael Smith

    In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.

    46 min
  7. Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change

    09/05/2024

    Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change

    In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.

    48 min
  8. The Power of Purpose-Driven Brand Stories with David Aaker

    08/22/2024

    The Power of Purpose-Driven Brand Stories with David Aaker

    In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.

    44 min
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5
out of 5
24 Ratings

About

Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.

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