Jordanian Female Car Designer and Entrepreneur Fights Stigma in Automotive Industry Riyada

On this episode of Ready to Launch: A MENA Entrepreneurship Podcast, co-hosts Merissa Khurma and Rajae Sahouri interviewed Reem al-Smeirat, a pioneer in automotive design. Reem’s passion for automobiles dates to age five when her father gifted her a BMW catalog. Since then, she founded the first transportation studio in the Middle East and hails as the region’s first female car designer. This accolade does not come without challenge, though, as women entrepreneurs still face discrimination and pushback from society.