300 episodes

New Shows twice per week! Exciting interview with top entrepreneurs. I get to the bottom of their business to discover the secret to how they became successful. Every episode is full of actionable advice and tips that you can use in your business to immediately help you further your success in real estate.

Just Start Real Estate with Mike Simmons Inspiring interviews with today's most successful real estate investors!

    • Business
    • 4.9 • 237 Ratings

New Shows twice per week! Exciting interview with top entrepreneurs. I get to the bottom of their business to discover the secret to how they became successful. Every episode is full of actionable advice and tips that you can use in your business to immediately help you further your success in real estate.

    How to Win Big with Mid-Term Rentals with Zeona McIntyre

    How to Win Big with Mid-Term Rentals with Zeona McIntyre

    Today's Guest: Zeona McIntyre
    Zeona is a licensed realtor and a mid-term rental investor located in the Boulder area. She has a great group of experienced investor-friendly agents who can help people find the perfect home. Zeona also has a nationwide referral list of vetted teams that allows them to connect clients with investor-friendly agents in any state. 

     

    Highlights From The Show:
    We begin the episode with Zeona sharing her background story and how she ended up in real estate. Zeona shares that she is a real estate consultant and agent. She started her journey with Airbnb in 2012 and is in the early ramp-up stage in the mid-term space. Zeona has been investing in real estate for 10 years, and she loves helping people get into furnished rentals because whether they are mid or short-term, they are a great boost for cash flow for people. Zeon’s goal is to help get as many people as possible to be financially independent. 

     

    We then discuss medium-term rentals and why you should invest in this model. Zeona shares that based on her book, mid-term rental is anything over 30 days, but the typical stay is 90 days because most traveling nurses have assignments for 13 weeks. From her mid-term rentals, she often sees people staying for a month to several months and sometimes even a year. On the other hand, Zeona explains that what differentiates long-term rentals from mid-term rentals is that long-term rentals are unfurnished and rented by the year, while mid-term rentals are by the month. According to her, the number one benefit of mid-term rentals is regulations. Mid-term rentals are seen as long-term rentals because regulations are enforced in the 30 days or fewer markets. So it’s a comfortable space when your numbers for short-term rentals are not working out.

     

    Next, we talk about the downside of mid-term rentals. Zeona shares that when she started with Airbnb, it was new, and she has watched short-term properties get all the cool automation that it has today. Automation didn’t exist when she started, and now, with the medium-term rentals, it also doesn’t exist, but you can borrow some from the short-term rentals. It will not be a perfect fit, but it will help. Zeona also shares that you can modify a long-term lease to a mid-term lease. 

     

    We then discuss how to get into medium-term rentals by hosting traveling nurses. Zeona shares that you can start by looking into your area using a map for hospitals. Hospitals are rated by trauma levels. Level 1 and 2 hospitals take the most extreme cases, while smaller hospitals don’t do much and don’t get as many travel nurses. Zeona recommends investing in areas with levels 1 and 2 hospitals and places closer to them, within a range of 30 minutes distance. You also need to look at the number of beds in the units, and 200+ would be a solid option. According to Zeona, all these are online, and all you need to do is to search for the name and check the trauma level and bed capacity. From there, you can connect with HR and inform them of your offering. You can also do it through Furnish Finder. It will give you a list of people searching in your area, and you can connect with them. This is easy and effective, and you can do it now or even before you purchase a property to assess the demand in an area. 

     

    Lastly, we talk about how to manage your calendar. According to Zeona, you’ve to be careful how you open up vacancies because you don’t want someone to book something you will not be able to fulfill. Managing your calendar is all about knowing your high and low seasons to plan your openings, rates, and occupancy. Zeona explains that it’s good to plan ahead and use your mid-term rental in a hybrid way, especially in slow seasons.  For her, she used the mid-term rentals as short-term rentals in places where she can legalize them as such.  

     

    Make sure you don’t miss another amazing episode of the Just Start Real Estate Podcast with Zeona McIntyre

    • 33 min
    My 2023 Real Estate Goals

    My 2023 Real Estate Goals

    Highlights From The Show:
    Welcome to this version of the Just Start Real Estate Podcast! I am excited to bring you my first solo episode where I deliver my real estate goals for this new year. I am trying to do some things differently this year, so in this episode, I tell you a little about what I did in 2022 and how I am changing that up to achieve new goals in 2023!



    Notable Quotes:
    “I am going to go out of my comfort zone a bit.”

     

    “I decided to put what I am working on out there so you could all hear it.”

     

    “I think that being accountable is a huge part of achieving goals.”

     

    “I am not talking about some high-level sales amount… I am talking about money that was actually deposited into my account.”

     

    “We weren’t doing owner-financed deals before 2022.”

     

    “It is a way that we are hedging against some of the market fluctuations.”

     

    “At the end of 2022, we hired a Chief Operating Officer. This is a game-changer for us.”

     

    “Hiring an operations manager can be high-reward, but it is also high-risk.”

     

    “The minute you stop looking, the right person comes along.”

     

    “I think we can see increased profit margin by just tightening the processes and by buttoning things up a lot.”

     

    “Raising money is always something I am interested in learning more about.”

     

    “I want to get on really significant stages in 2023.”

     

    “The workload is about the same regardless if you make $1,000 or $10,000 per month with a rental property.”

     

    “Reach out to poor old me and give me some feedback.”

     

    “Hopefully it was a little fly-on-the-wall moment for you and you found it helpful.”



    Thank You for Listening!

    Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook

     
    Help Out the Show:

    Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
    Subscribe on iTunes.

     
    More Resources From Mike:

    Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
    WINNING DIRECT MAIL - How to CRUSH IT with direct mail!

    • 30 min
    Wholesaling, Multi-Family, and Marketing Products to Increase Your Lead Flow REWIND

    Wholesaling, Multi-Family, and Marketing Products to Increase Your Lead Flow REWIND

    Today’s Guest: Justin Silverio
    Justin is the owner of JS2 Homes and Open Letter Marketing. Justin has been investing in real estate since 2011 with extensive experience in rehabbing, new construction, wholesaling, and multi-family rental properties in and around the Boston area. Justin founded Open Letter Marketing in 2016 with a focus on providing real estate investors with a more effective direct-to-seller marketing approach than outdated methods. Justin’s company works with hundreds of investors throughout the country and is recognized as one of the top real estate investor marketing companies.

     
    Highlights From The Show:
    Justin begins by telling us about his background and how he always had a love of houses because his dad was a contractor. The flipping television shows that came out around 2009 really piqued his interest as he was working as an accountant, but didn’t love it. Partnering with his father in finding and rehabbing houses married two of Justin’s passions together - love of houses and of numbers. For the first five years in real estate investing, Justin and his dad were flipping houses while he continued to work his full-time job, also while doing marketing for new properties. We talked about the challenges inherent in the situation and how it is possible to make it work.

     

    I asked Justin how they funded their first deal and he described the process he went through in order to pitch three regional banks to do business with them. He did his homework, knew what information the banks wanted to see, and put together a five-year business plan to get funding before selecting his first property. 

     

    Justin then described what his business looks like today. He went from rehabbing entry-level homes to mid-level homes, to high-end homes and new construction, to what he is doing today which is primarily multi-family condo conversions. The bulk of his day-to-day business dealings is made up of wholesaling homes while staying involved with the multi-family developments which are more long-term projects. He talked about how competition and profit margin per time spent really drove him to switch his business model.

     

    Justin then told us about his company Open Letter Marketing, which was created to provide real estate investors with direct-to-seller marketing. I asked Justin to describe what their program does better than his competitors and he spoke to the fact that his product looks at the very fine details. With his product, they promote campaigns with a sequence of letters where each letter builds off of the prior.

     

    I asked Justin to describe the current project he is working on, software called OLM InvestorHub, which is a lead and marketing management system based on his own business process. It will enable investors to purchase or import multiple lists, identify properties on more than one list, and identify the quality of a list once it is imported. Once the lead quality has been identified, you can create marketing campaigns specific to each. Justin talks about the software’s dashboard and how it organizes all of the marketing tools an investor is using and sends reminders to perform certain tasks to keep everything organized and visible to the user. They also have a CRM product that communicates with InvestorHub called OLM DealFlow.

     

    Going forward, Justin is concerned with defining a systematic process for his wholesaling business so it can grow and expand. He also talked about looking at the more technical side of direct-to-seller marketing and how that can influence the direction of Open Letter Marketing.

     

    During this interview, Justin speaks about being on the front lines in order to engineer new things to help people get better responses in changing market conditions. This is an incredibly informative episode for helping investors use the most current tools in order to fuel their business and I hope you will join us!

     

    Notable Quotes:
    “The degree is just the gateway to the

    • 43 min
    Live Q&A - College Student Investor, How to Fund Your First Deal, and Renegotiating Contracts

    Live Q&A - College Student Investor, How to Fund Your First Deal, and Renegotiating Contracts

    Highlights From The Show:
    Welcome to this version of the Just Start Real Estate Podcast! I am excited to bring you another replay of my Live Question and Answer sessions. For those people that are unable to join us live, this will provide an opportunity to hear the awesome questions I am fielding about business, taking risks, real estate, and so much more!

     

    This presentation is the live Q&A that I did the week of January 4th and each Thursday we will offer you another chance to take advantage of listening to the answers to our guests’ fabulous and compelling questions! Don’t miss this new episode of the Just Start Real Estate Podcast!



    Notable Quotes:
    “No, we don’t provide comps when asked. We are not a comps service.”

     

    “They don’t want my comps or repair estimates, because if they are really interested in buying the house, they will run their own.”

     

    “I refuse to do other peoples’ work for them.”

     

    “You have to set the table for a possible price reduction ahead of time.”

     

    “Give me 10 days, and I will come back and give you a very honest answer.”

     

    “It is very hard to go back for a price-reduction conversation if a price reduction was never discussed as a possibility.”

     

    “To me, negotiations are negotiations.”

     

    “I would probably try to be smarter about it.”

     

    “After my first flip, every other one I funded with private money.”

     

    “If I had no private money available, I would find a hard money lender.”

     

    “People have gotten comfortable with working outside of the office since Covid, but at the end of the day, it is your company and if you want them in the office, they need to come to the office.”

     

    “I don’t want to go all Elon Musk on people.”



    Thank You for Listening!

    Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook

     
    Help Out the Show:

    Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
    Subscribe on iTunes.

     
    More Resources From Mike:

    Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
    WINNING DIRECT MAIL - How to CRUSH IT with direct mail!
    7 Figure Investor Video Course - Scale your business to 7 figures. I'll show you how!

    • 34 min
    Building Unique Short-Term Rentals with Alex Jarbo

    Building Unique Short-Term Rentals with Alex Jarbo

    Today's Guest: Alex Jarbo
    Alex is the founder and CEO of Sargon Investments and has an MBA with a concentration in real estate development. He’s also a former Marine, a regular contributor to some of the world's top real estate investing podcasts, and the host of the YouTube channel Alex Builds, where he teaches how to build and manage short-term rentals properly. His company, Sargon Investments, is a short-term rental resort development firm whose mission is to provide above-average, double-digit returns to our accredited investors.

     

    Highlights From The Show:
    We begin the episode with Alex sharing his background story and how he ended up in real estate. Alex shares that he grew up in Michigan, and when he turned 18 and graduated from high school, he immediately went to the marine corps and served 4 ½ years. In his final year, Alex felt he wanted to do something more and started reading books on every topic in the business world, and real estate caught his eye. He loved the control and the appreciation of assets in the space. Alex joined a flipping mentorship group while he was still in the marine corps and realized long-term wealth was tied to short-term rentals. He left the military, got his real estate license, and started looking for short-term rentals, but he quickly realized that everything was way out of his price range, and if it was within his price range, it wouldn’t have done well. After looking for eight months, Alex decided to build his first property, a ground-up investment he still owns today. 

     

    We then talk about market selection and where you should be investing. Alex shares that he doesn’t recommend investing in natural markets or moving to a brand-new city. According to him, you should start investing in your backyard, and the strategy works. Start by looking for an area where people like taking extended weekend vacations in your market. There are hundreds of these pocket markets throughout the country that nobody knows outside the people that live an hour or two away. Real estate will not only be cheaper but also have a built-in cash flow in those markets. Alex shares that right now, his focus is on doing 6 to 12 cabin cluster developments in the travel city market. He chooses how the property looks based on his research on Pinterest and Instagram, but the most effective way to do it is to search the city you’re considering on the Airbnb platform. The top operators will pop up on the home page, and you can model them.

     

    Next, we talk about raising money and how a regular investor getting into real estate can finance their deals. Alex shares that there was almost no short-term rental financing when he started investing. He used a second home development loan, and you can still use it. The down payment requirements for this type of loan are very low. The second step is to talk to your local creditors. Don’t do it online, don’t call them, and don’t email them - walk in there. If you need financing, Alex recommends three lending institutions: VCU Lending, Center Street Lending, and Host Financials for short-term rentals. Based on raising capital, Alex shares that there is a difference between raising capital with and without experience. He recommends starting with people in your circle, such as friends and family, if you are just starting out. 

     

    We then discuss Alex’s go-to high-level strategies for evaluating properties and opportunities in the short-term rental space. According to Alex, unique properties are way harder to evaluate, but there are strategies to assist you. Alex shares that prior to COVID, the occupancy break-even rate was 35%, and now it ranges between 42-45%. For him, he underwrites at 65% occupancy and does influencer marketing to increase occupancy, and all his properties are at 90%+ occupancy in both low season and high season. According to Alex, they just started using Stayamo for influencer marketing, and the results are ridiculous.  Before looking fo

    • 40 min
    Live Q&A - Marketing to Agents, Dealing with Lawyers and Purchase Agreements, and Podcasts I Listen To

    Live Q&A - Marketing to Agents, Dealing with Lawyers and Purchase Agreements, and Podcasts I Listen To

    Highlights From The Show:
    Welcome to this version of the Just Start Real Estate Podcast! I am excited to bring you another replay of my Live Question and Answer sessions. For those people that are unable to join us live, this will provide an opportunity to hear the awesome questions I am fielding about business, taking risks, real estate, and so much more!

     

    This presentation is the live Q&A that I did the week of December 28th and each Thursday we will offer you another chance to take advantage of listening to the answers to our guests’ fabulous and compelling questions! Don’t miss this new episode of the Just Start Real Estate Podcast!



    Notable Quotes:
    “Over the years I have tried to make the MLS an efficient marketing strategy with good ROI, and it never really has been.”

     

    “It is very hard to pull off a good wholesale deal on the MLS.”

     

    “With the house prices going down, there might be some sellers getting antsy about not being able to sell.”

     

    “If I were a house flipper I would have a standard MLS agent marketing strategy, no doubt about it.”

     

    “Be careful when you reach out to realtors. They get calls from investors all the time. Find ways to insert yourself in their business in a helpful way, in a way that adds value for them.”

     

    “Investors often make the mistake of just saying, ‘Gimme, gimme, gimme!’”

     

    “If the deal is marginal and they start trying to heap on all sorts of contingencies, I just tell them to go pound sand.”

     

    “What the lawyers are trying to do is remove the possibility that we won’t buy the house.”

     

    “Why not learn fast?”



    Thank You for Listening!

    Connect with Mike on Twitter, Instagram, YouTube, Linkedin, Facebook

     
    Help Out the Show:

    Leave an honest review on iTunes. Your ratings and reviews really help and I read each one.
    Subscribe on iTunes.

     
    More Resources From Mike:

    Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
    WINNING DIRECT MAIL - How to CRUSH IT with direct mail!
    7 Figure Investor Video Course - Scale your business to 7 figures. I'll show you how!

    • 31 min

Customer Reviews

4.9 out of 5
237 Ratings

237 Ratings

PaigeBPodcasting ,

Top Notch Advice!

I can’t recommend this podcast enough to newbie real estate investors who need to JUST START! Mike is a wealth of knowledge who brings so much expertise to the table. His guests always provide the best nuggets of advice. 10/10 highly recommend hitting the subscribe button today!

ASobering ,

Such a wealth of knowledge! 🧠

Whether you’re well established as a real estate investor, or just getting started, this is a must-listen podcast for you! Mike does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

Mariann!! ,

GREAT SHOW!

I really enjoy your show, after listening to a few episodes I was totally hooked, it has great direction, it deals with very instructive and interesting topics. I really love this program!

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