Kent State College of Business

Ambassador Crawford College of Business & Entrepreneurship
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Presented by the Ambassador Crawford College of Business and Entrepreneurship at Kent State University to provide students with a mobile-first, micro-learning experience.

  1. #11: Level Up - The Finance Major

    06/11/2025

    #11: Level Up - The Finance Major

    Learn more about the Finance major at Kent State.

    13 min
  2. #10: Level Up - The Computer Information Systems Major

    06/11/2025

    #10: Level Up - The Computer Information Systems Major

    Learn more about the Computer Information Systems major at Kent State.

    4 min
  3. #9: Level Up - The Business Analytics Major

    06/11/2025

    #9: Level Up - The Business Analytics Major

    Learn more about the Business Analytics major at Kent State.

    5 min
  4. #8: Level Up - The Accounting Major

    06/11/2025

    #8: Level Up - The Accounting Major

    Learn more about the Accounting major at Kent State.

    10 min
  5. #7 Level Up: The Economics Major

    06/11/2025

    #7 Level Up: The Economics Major

    Learn more about the Economics major at Kent State.

    11 min
  6. #6: Level Up - The Marketing Major

    06/11/2025

    #6: Level Up - The Marketing Major

    Learn more about the marketing major at Kent State University.

    12 min
  7. #5 Level Up Your Education - Master of Science in Accounting (Online)

    06/11/2025

    #5 Level Up Your Education - Master of Science in Accounting (Online)

    Learn more about the Online Master of Science in Accounting program at Kent State University.

    9 min
  8. #26: Breakdown - Legitimate incongruity: Strategic positioning within hybrid categories

    03/10/2025

    #26: Breakdown - Legitimate incongruity: Strategic positioning within hybrid categories

    The primary purpose of this research is to examine the extent to which positioning hybrid ventures as more or less congruent with their category influences perceptions of their legitimacy. To do so, we first introduce and define the notion of a hybrid category as an institutional context which combines two or more dominant institutional logics that both constrain and enable organizational action. We then construct a theoretical framework instantiated within a hybrid category, suggesting that moderate incongruence between a new venture’s identity narrative and the expectations most strongly associated with the category will positively influence perceived legitimacy. We further predict specific relationships among dimensions of perceived legitimacy, as well as their downstream effects on an individual’s willingness to contribute resources. Across three studies in which we experimentally manipulate congruence with a hybrid category, we find a consistent pattern of support for our hypotheses and reveal a unique benefit for new hybrid ventures who position themselves in a manner that is moderately incongruent with the hybrid category. In addition, our results suggest that moral legitimacy perceptions act as a precursor to cognitive legitimacy perceptions in new hybrid categories. Authors: Alexiou, Kostas, Jennifer Wiggins, and Md Fourkan

    8 min
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Presented by the Ambassador Crawford College of Business and Entrepreneurship at Kent State University to provide students with a mobile-first, micro-learning experience.

Information

  • Creator
    Ambassador Crawford College of Business & Entrepreneurship
  • Years Active
    2019 - 2025
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Kent State College of Business