Demand Generation Club Podcast

Franco Caporale
  • 4,0 (4)
  • MARKETING
  • DIÁRIO
Demand Generation Club Podcast

The podcast dedicated to B2B demand generation professionals. We interview a B2B marketing leader every week to learn more about marketing tech stack, best practices, campaign ideas, processes, metrics to track, mistakes to avoid, and much more.

  1. Camille White-Stern - Splash

    31/08/2024

    Camille White-Stern - Splash

    In this episode, Camille White-Stern, who leads experiential marketing at Splash explains Splash's mission to support enterprise organizations in unlocking event-led growth and simplifying the event marketing process. Camille emphasizes the importance of aligning event strategies with business goals and objectives, particularly in demand generation. She suggests starting with top-of-funnel webinars to engage new audiences and establish thought leadership. Camille also highlights the effective...

    21min
  2. Sean Falconer - Skyflow

    29/08/2024

    Sean Falconer - Skyflow

    In this episode, Sean Falconer, the head of marketing at Skyflow shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He discusses the challenges of marketing a new category of product and the importance of educating the market on data privacy and protection. Sean also emphasizes the need to understand and engage with a technical audience by speaking their language and providing authentic content. He highlights the signific...

    23min
  3. Crayton Montei - Peach

    29/08/2024

    Crayton Montei - Peach

    Crayton Montei, VP of Marketing at Peach emphasizes the importance of understanding the company's differentiation and conveying it to the market. He also mentions the use of tools like Mailchimp for email marketing and intent data solutions. Crayton discusses the challenges of branding in a technical industry and the need to create great customer experiences. He mentions that feedback from the market and customer referrals are important indicators of brand success. Crayton advises being comfo...

    20min
  4. Mehul Patel - Prosimo

    02/08/2024

    Mehul Patel - Prosimo

    Mehul Patel, Head of Marketing and Customer Insights at Prosimo, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly. Patel also mentions the significance of data visualization and tracking success through key performance indicators (KPIs). He advises startups to have a clear story and let the data support it. Additionally, Patel highlights the importa...

    18min
  5. Davis Sarmins - Printify

    21/06/2024

    Davis Sarmins - Printify

    In this episode of the Demand Generation Club podcast, Franco Caporale interviews Davis Sarmins, the head of acquisition marketing at Printify. Sarmins discusses his career trajectory and how he became the head of acquisition marketing. He also talks about the tech stack he uses at Printify, including analytics tools, marketing performance tools, and CDPs. Sarmins explains the unique challenges and approaches to B2B2C marketing and how Printify targets individual entrepreneurs. He emphasizes ...

    22min
  6. Fara Rosenzweig - WorkRamp

    17/06/2024

    Fara Rosenzweig - WorkRamp

    Fara Rosenzweig, Head of Content Marketing at WorkRamp, shares her unconventional journey to content marketing. She highlights the need to understand business goals and audience when crafting a content strategy. For quick wins, she recommends repurposing content and focusing on one social media channel. She also discusses using gated content to build trust with the audience. To scale content production, Rosenzweig suggests creating a content backlog and building a team of trusted writers, emp...

    20min
  7. Ketan Pandit - Zuddl

    06/03/2024

    Ketan Pandit - Zuddl

    In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytics, HubSpot, Salesforce, and Zuddl for demand generation. They delve into pandemic-driven changes in event dynamic...

    20min
  8. Jonathan Morgan - AchieveIt

    16/02/2024

    Jonathan Morgan - AchieveIt

    In this episode of the Demand Generation Club Podcast, host Franco Caporale interviews Jonathan Morgan, the VP of Revenue Operation and Head of Marketing at AchieveIt. Morgan discusses his career trajectory and how he ended up in his current role. He also talks about how he manages both marketing and revenue operations responsibilities on a day-to-day basis, emphasizing the importance of prioritization and focusing on high-impact activities. Morgan shares the tech stack used at AchieveIt, inc...

    15min
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Sobre

The podcast dedicated to B2B demand generation professionals. We interview a B2B marketing leader every week to learn more about marketing tech stack, best practices, campaign ideas, processes, metrics to track, mistakes to avoid, and much more.

Informações

  • Criado por
    Franco Caporale
  • Anos de atividade
    2020 - 2024
  • Episódios
    43
  • Classificação
    Explícito
  • Copyright
    © 2024 Demand Generation Club Podcast
  • Site do podcast
    Demand Generation Club Podcast

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