23 episodes

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Know your audience D/A

    • Business
    • 5.0 • 1 Rating

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

    Investing in AI-led market research. How much is knowing your consumer worth?

    Investing in AI-led market research. How much is knowing your consumer worth?

    In this closing episode of Know your Audience Series 2, Paul and James dive right into the burning question: how much does AI market research have to cost you? When budgets are trimmed, market research spend is often the first to be chucked out. This episode looks at how researching consumer behaviour should be an investment in the future of your business.

    Can technology, AI and audience sentiment research be a more efficient and cost-effective tool in getting to know your consumer?

    • 24 min
    Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

    Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

    In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection. 

    Is this just a dose of healthy scepticism or a lack of understanding of how to use AI-led data to best effect? Listen on to find out how this technology can be a valuable tool for everybody wanting to understand consumer trends without personal bias or opinion.

    • 22 min
    Market Research & Technological tools: Are we in tune with the times?

    Market Research & Technological tools: Are we in tune with the times?

    James and Paul with the thoughts of special guests Faisal Khan (VP of products, D/A) discuss how technology have both advanced and democratised data and insights for organisations globally. Regardless of this accessibility, why do brands still rely on traditional forms of research? This episode takes us on a no-nonsense discussion on how you can start using technology solutions to advance your consumer insights efforts today.

    • 24 min
    Understanding the basics of market research, human rationality and how it affects consumerism.

    Understanding the basics of market research, human rationality and how it affects consumerism.

    In this episode, Paul and James along with Faisal Khan (VP Products at D/A) explore and discuss the basic understanding of market research and how the rationality of human beings ultimately effects choices and decisions in consumerism.

    They also talk about the history of market research and how significant it is to adapt to the new tools available in order to effectively reach target markets in a digital first marketplace.

    • 24 min
    The importance of language in Data Science

    The importance of language in Data Science

    In this episode, Paul Kelly (D/A) and Dr James Piecowye (Zayed University), with Reem Elmahdi, a Data Scientist at D/A dive into the topic of Data Science practices  and how it enables us to analyse data beyond libraries of individual words or ‘keywords and phrases’ and contextualises conversations at scale using machine learning.

    • 35 min
    The importance of AI and technology for modern brand building

    The importance of AI and technology for modern brand building

    In this episode, James and Paul talk about how technology and particularly AI have made consumer-led research and insights accessible to a wider range and size of business.

    In a world where consumers expect to be part of a brands DNA, it is important that businesses know how to access insights about their customers and how to then interpret this information to help grow and drive relevance with their audience.

    James and Paul unpack what different types of consumer intelligence can look like and ways to think about applying this data, even in the most simple of scenarios.

    • 18 min

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