Small or large? How data can inform insight for all sizes of businesses.

Big data isn't just for big business. Paul Kelly and Dr. James Piecowye talk about how data can be relevant to businesses at any scale to understand their customers better and make better decisions about their marketing and sales. By using what's available to us, and thinking big, you needn't be concerned about small budgets as there's many ways to find insight from data available to you.