Kris Rudeegraap on Building Sendoso and Transforming B2B Gifting // EP 161

In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes. By addressing the challenges of building meaningful business connections in a digital age, Sendoso has enabled over 80,000 users to drive engagement and revenue through innovative gifting strategies, generating $250 million in marketplace spending. The conversation highlights how AI and data-driven tools have transformed gifting into a scalable, impactful method for businesses to stand out and build stronger relationships.

Episode Outline

[00:00:03] Alex Quin welcomes Kris Rudeegraap, CEO and Co-founder of Sendoso, discussing the transformative role of gifting in business.

[00:05:22] Kris shares the challenges in sales that sparked the idea for Sendoso.

[00:12:15] Exploring Sendoso’s achievements, including $250M spent on gifting and integration with advanced AI.

[00:18:40] Examples of creative gifting strategies that resonate with recipients.

[00:26:50] How AI and data have revolutionized Sendoso’s platform to drive meaningful engagement.

[00:35:30] Advice for aspiring entrepreneurs and scaling a global team of 300+.

[00:43:10] Kris reflects on his legacy and the future of innovation at Sendoso.

Wisdom Nuggets

From Problem to Solution: The Start of Sendoso: Innovation often begins with a personal challenge. Kris turned the inefficiencies of traditional gifting into a business opportunity, creating a streamlined platform to connect companies with clients through personalized gifts.

The Role of Personalization in Business Success : Effective gifting is about relevance. Whether it’s celebrating milestones or targeting a customer’s interests, thoughtful gestures can open doors and create lasting relationships.

Technology Meets Tradition : Modern integrations like AI and CRM tools have transformed traditional gifting, proving that even “old-school” methods can be reinvented with cutting-edge technology.

Scaling with Purpose: Building a Global Team : Success requires collaboration. Kris highlights the importance of aligning a diverse team across continents, ensuring that innovation and customer satisfaction remain central.

Patience in Entrepreneurship : Building a successful business is a marathon, not a sprint. Kris’s journey demonstrates the importance of persistence, adaptability, and the willingness to learn.

Power Quotes:

"AI allowed us to accelerate our roadmap by 100x." - Kris Rudeegraap

"We’ve built a modern way to gift, integrated into your tech stack and automated for ease." - Kris Rudeegraap

Connect With the Kris Rudeegraap:

Twitter: (https://twitter.com/rudeegraap)

LinkedIn: (https://www.linkedin.com/in/rudeegraap/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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