Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ About The Guest

Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.

She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.

Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices.

➡️ Show Links

https://www.instagram.com/laraacostar/  

https://x.com/Laraacostar/     

https://www.linkedin.com/in/laraacostar/  

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Hustle & Flowchart Podcast - https://hustleandflowchart.com/   

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

Range Rover Sport - https://www.landroverusa.com/ 

CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/ 

SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)

NerdWallet - https://www.nerdwallet.com/learnmore 

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Introduction

02:58 - Teen Immigrant’s Solo Move to London

06:20 - Lara’s First Taste of Entrepreneurship

14:14 - COVID: Lara’s Unexpected Opportunity

27:03 - Building Her LinkedIn Tribe

29:00 - Returning to School

30:34 - Is College Worth It?

34:05 - Sponsor: Hustle & Flowchart Podcast

34:47 - Why Lara Changed Her Mind on Education

45:41 - Accidental Entrepreneur, Intentional Success

50:35 - Career Lessons from Lara’s Journey

52:34 - Standing Out on LinkedIn

54:15 - Lara vs. Justin: LinkedIn Tactics

59:15 - Lara’