Laura Armstrong - How to sell wool around the world Behind The Collective

Convincing people to buy wool isn’t just about telling them how good it is; it's about educating them about its incredible properties. 🐑 Laura Armstrong shares insights into her role as General Manager of Marketing and Communications at the Woolmark Company. Laura joins us to discuss all things marketing Australian wool to the world, getting it from the sheep’s back to clothing people around the world, from suits to performance activewear. 🌍👔🏃‍♂️

Wear Wool not Fossil Fuel Campaign - https://youtu.be/GAnfzSKFbLQ?feature=shared
Woolmark Company - https://www.woolmark.com/
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