Lead Generation: SOI - Care Call to Friends, Family and People Who Know You

Real Estate Practice Podcast

In this scenario, you conduct a brief “Care Call” to connect with your sphere of influence (SOI) such as friends, family, co-workers, etc. expressing genuine interest in their well-being (Use F.O.R.D.) while subtly introducing the possibility of assisting with any real estate needs and requesting contact information for potential opportunities.

Requirements:

  • Genuine communication skills
  • Familiarity with contacts’ lives
  • Smooth transition to real estate
  • Tactful request for information


The intention is to conduct a brief and genuine “Care Call” to connect with friends, family, and acquaintances, checking in on their well-being while subtly expressing your availability to assist with any real estate needs and requesting contact information if there’s interest in buying or selling a home.

⬇ Top 3 Real Estate Conversations
Unlock your real estate success with the top 3 essential real estate conversations

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This content is for educational purposes only and does not make any guarantees. We suggest you seek the help and/or advice of your broker, coach, mentor, office manager, attorney, and/or financial advisor. Brought to you by Darren Tunstall, a licensed real estate agent, DRE #01853445. This podcast operates independently of Darren's affiliation with Keller Williams Realty and any REALTOR® associations. The intention is to provide you with valuable information, insights, and practical tools. Please note that all results may vary, and participants are responsible for ...

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