Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production
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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

  1. Marketing That Moves the Needle with Amy Higgins of Cloudflare

    FEB 10

    Marketing That Moves the Needle with Amy Higgins of Cloudflare

    Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goals. Key Takeaways: (01:15) Integrated planning keeps teams aligned from the start. (02:14) SEO-focused content should target buyers, not just end users, to drive real conversions. (03:38) A unified company goal, such as increasing ACV, helps align all marketing efforts. (04:46) Sales must be involved throughout the marketing process. (05:32) Word choices in marketing materials impact buyer perception. (08:03) Creativity in marketing should be tested strategically within proven frameworks. (09:00) ROI should be measured beyond revenue, considering internal and external impact. (09:38) New marketing initiatives must align with business goals. (10:23) Long-term marketing efforts, like podcasting, require patience and commitment. (12:05) The future of marketing lies in building engaged communities. Resources Mentioned: Amy Higgins - https://www.linkedin.com/in/amywhiggins/ Cloudflare | LinkedIn - https://www.linkedin.com/company/cloudflare/ Cloudflare | Website - https://www.cloudflare.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    14 min
  2. Aligning Sales and Marketing Strategies with Amber Naslund of LinkedIn

    JAN 27

    Aligning Sales and Marketing Strategies with Amber Naslund of LinkedIn

    Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success. Key Takeaways: (01:47) Sales and marketing often clash due to misaligned goals. (02:44) Marketers need closer connections with customers. (03:35) Fieldwork with sales improves marketing strategies. (05:11) Smaller teams like HubSpot excel in alignment. (07:51) Metrics should align with long sales cycles. (08:39) Trusting the process builds long-term results. (11:13) Team collaboration sparks optimism for meaningful impact. Resources Mentioned: Amber Naslund - https://www.linkedin.com/in/ambernaslund/ LinkedIn - https://www.linkedin.com/company/linkedin/ HubSpot - https://www.hubspot.com Zapier - https://www.zapier.com This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    13 min
  3. Driving Impactful Storytelling in Regulated Markets with Bria Bell of JPMorgan Chase

    JAN 13

    Driving Impactful Storytelling in Regulated Markets with Bria Bell of JPMorgan Chase

    Bria Bell, Senior Marketing Strategy Associate at JPMorgan Chase & Co., shares her insights on the role of corporate influencers in marketing and the power of authentic storytelling. Bria highlights the importance of cross-collaboration in regulated industries and creating human-centric content that builds trust and emotional connections. She also emphasizes the value of vulnerability and creativity in content marketing, even in highly regulated environments, and explores future trends in the field.  Key Takeaways: (01:14) Building trust through industry knowledge and thoughtful storytelling. (02:30) Sharing expertise on LinkedIn to demonstrate thought leadership. (02:54) The importance of authenticity in creating genuine connections. (05:06) Tailoring marketing strategies to meet unique client needs. (06:25) Leveraging storytelling to connect with audiences and humanize brands. (07:19) Navigating compliance creatively as a collaborative process. (09:20) Emotional and human-centric content as a differentiator in B2B marketing. (09:40) Shifting away from buzzwords to deliver genuine, impactful messages. Resources Mentioned: Bria Bell - https://www.linkedin.com/in/briabell/ JPMorgan Chase & Co. | LinkedIn - https://www.linkedin.com/company/jpmorganchase/ JPMorgan Chase & Co. | Website - https://www.jpmorganchase.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    11 min
  4. From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

    12/16/2024

    From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

    On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts. Key Takeaways: (01:38) Shifting to raw, authentic content can engage audiences more effectively. (03:05) Short-form video clips are essential for social media engagement. (06:57) Thought leadership requires challenging the status quo. (07:22) Small, creative initiatives in marketing can lead to big results. (09:08) Starting a podcast can differentiate a business. (12:50) Mastering AI prompts can improve tools like ChatGPT. (15:23) Regular content audits keep websites relevant. (17:21) Sonic branding helps build a strong podcast identity. Resources Mentioned:  Michelle Ngome | LinkedIn - https://www.linkedin.com/in/mngome/ African American Marketing Association (AAMA) | LinkedIn - https://www.linkedin.com/company/african-american-marketing-association/ African American Marketing Association | Website - https://www.aa-ma.org/ Goldman Sachs | LinkedIn - https://www.linkedin.com/company/goldman-sachs/ Goldman Sachs 10,000 Small Businesses | Website - https://www.goldmansachs.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    19 min
  5. Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

    12/02/2024

    Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

    In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.  Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners. Key Takeaways: (01:41) The StudioPod and Content Allies merger opens doors for growth. (07:25) Listen Network enables ethical, effective podcast audience growth. (12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI. (17:42) Strong teams and long-term relationships drive entrepreneurial success. (21:18) Aligning marketing and sales remains a key challenge for B2B leaders. (25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions. (28:45) B2B companies need data-driven strategies combined with creative branding. (30:36) Misconceptions in B2B podcasting underscore the need for accurate insights. (32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows. Resources Mentioned: Jake Jorgovan - https://www.linkedin.com/in/jakejorgovan/ TJ Bonaventura - https://www.linkedin.com/in/tj-bonaventura/ Content Allies | LinkedIn - https://www.linkedin.com/company/contentallies/ Content Allies | Website - https://contentallies.com/ Listen Network - https://listennetwork.co/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    34 min
  6. The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries

    08/23/2024

    The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries

    In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations.  Key Takeaways: (01:20) The rise of fractional executives. (03:08) The role of emotional and psychological aspects in effective client engagement. (12:48) CEOs focus on strategic growth by delegating tasks. (16:05) The importance of building a supportive network. (25:55) Learning from past business experiences. (27:52) Managing cash flow for business sustainability. (34:00) Setting clear goals and metrics for success. (35:39) Prioritize creative work before reactive tasks. Resources Mentioned:  Mike Malloy - https://www.linkedin.com/in/mwmalloy/ Malloy Industries - https://www.linkedin.com/company/malloy-industries/ Investopedia - https://www.investopedia.com Daily Dad - https://www.dailydad.com CliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspx Finance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/ Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/ If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/ Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/ Podcast links - https://malloyindustries.com/pod Mike Malloy email address - mike@malloyindustries.com This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    36 min
  7. Effective Sales Conversations with Justin Michael

    08/07/2024

    Effective Sales Conversations with Justin Michael

    In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections. Key Takeaways: (01:20) Justin’s method for pattern interrupt in sales. (02:52) Making business development techniques mobile-friendly. (05:01) The growth of sales tech and SDR strategies. (08:13) The importance of hyper-personalization in outreach. (09:50) Using omni-channel approaches to get noticed. (12:08) The need for real human-to-human conversations. (13:47) Tips for getting in touch with decision-makers. (16:15) The role of persistence and creativity in sales. (20:58) The impact of calm confidence in sales. (22:10) Focusing on the prospect’s needs and priorities. Resources mentioned: Justin Michael - https://www.linkedin.com/in/michaeljustin/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    26 min
  8. Adapting to Technological Changes with Steve Mordue of RapidStart Global

    07/24/2024

    Adapting to Technological Changes with Steve Mordue of RapidStart Global

    In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry. Key Takeaways: (00:54) Slowing down and effectively delegating tasks is vital. (05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps. (10:50) The benefits of remote work and its early adoption. (15:40) How AI is transforming CRM systems and business applications. (20:15) Embracing machine learning and AI in business early on. (25:35) Moving to a subscription-based service model. (34:00) Balancing work and life as an entrepreneur. (45:00) The evolving role of technology in business. Resources Mentioned:  Steve Mordue - https://www.linkedin.com/in/stevemordue/ RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/ RapidStart Global | Website - https://rapidstart.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations; we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    51 min
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4.8
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About

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

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