Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Content Allies - B2B Podcast Production
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Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

  1. From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

    5 DAYS AGO

    From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

    On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts. Key Takeaways: (01:38) Shifting to raw, authentic content can engage audiences more effectively. (03:05) Short-form video clips are essential for social media engagement. (06:57) Thought leadership requires challenging the status quo. (07:22) Small, creative initiatives in marketing can lead to big results. (09:08) Starting a podcast can differentiate a business. (12:50) Mastering AI prompts can improve tools like ChatGPT. (15:23) Regular content audits keep websites relevant. (17:21) Sonic branding helps build a strong podcast identity. Resources Mentioned:  Michelle Ngome | LinkedIn - https://www.linkedin.com/in/mngome/ African American Marketing Association (AAMA) | LinkedIn - https://www.linkedin.com/company/african-american-marketing-association/ African American Marketing Association | Website - https://www.aa-ma.org/ Goldman Sachs | LinkedIn - https://www.linkedin.com/company/goldman-sachs/ Goldman Sachs 10,000 Small Businesses | Website - https://www.goldmansachs.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    19 min
  2. Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

    DEC 2

    Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

    In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.  Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners. Key Takeaways: (01:41) The StudioPod and Content Allies merger opens doors for growth. (07:25) Listen Network enables ethical, effective podcast audience growth. (12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI. (17:42) Strong teams and long-term relationships drive entrepreneurial success. (21:18) Aligning marketing and sales remains a key challenge for B2B leaders. (25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions. (28:45) B2B companies need data-driven strategies combined with creative branding. (30:36) Misconceptions in B2B podcasting underscore the need for accurate insights. (32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows. Resources Mentioned: Jake Jorgovan - https://www.linkedin.com/in/jakejorgovan/ TJ Bonaventura - https://www.linkedin.com/in/tj-bonaventura/ Content Allies | LinkedIn - https://www.linkedin.com/company/contentallies/ Content Allies | Website - https://contentallies.com/ Listen Network - https://listennetwork.co/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    34 min
  3. The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries

    AUG 23

    The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries

    In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations.  Key Takeaways: (01:20) The rise of fractional executives. (03:08) The role of emotional and psychological aspects in effective client engagement. (12:48) CEOs focus on strategic growth by delegating tasks. (16:05) The importance of building a supportive network. (25:55) Learning from past business experiences. (27:52) Managing cash flow for business sustainability. (34:00) Setting clear goals and metrics for success. (35:39) Prioritize creative work before reactive tasks. Resources Mentioned:  Mike Malloy - https://www.linkedin.com/in/mwmalloy/ Malloy Industries - https://www.linkedin.com/company/malloy-industries/ Investopedia - https://www.investopedia.com Daily Dad - https://www.dailydad.com CliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspx Finance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/ Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/ If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/ Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/ Podcast links - https://malloyindustries.com/pod Mike Malloy email address - mike@malloyindustries.com This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    36 min
  4. Effective Sales Conversations with Justin Michael

    AUG 7

    Effective Sales Conversations with Justin Michael

    In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections. Key Takeaways: (01:20) Justin’s method for pattern interrupt in sales. (02:52) Making business development techniques mobile-friendly. (05:01) The growth of sales tech and SDR strategies. (08:13) The importance of hyper-personalization in outreach. (09:50) Using omni-channel approaches to get noticed. (12:08) The need for real human-to-human conversations. (13:47) Tips for getting in touch with decision-makers. (16:15) The role of persistence and creativity in sales. (20:58) The impact of calm confidence in sales. (22:10) Focusing on the prospect’s needs and priorities. Resources mentioned: Justin Michael - https://www.linkedin.com/in/michaeljustin/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    26 min
  5. Adapting to Technological Changes with Steve Mordue of RapidStart Global

    JUL 24

    Adapting to Technological Changes with Steve Mordue of RapidStart Global

    In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry. Key Takeaways: (00:54) Slowing down and effectively delegating tasks is vital. (05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps. (10:50) The benefits of remote work and its early adoption. (15:40) How AI is transforming CRM systems and business applications. (20:15) Embracing machine learning and AI in business early on. (25:35) Moving to a subscription-based service model. (34:00) Balancing work and life as an entrepreneur. (45:00) The evolving role of technology in business. Resources Mentioned:  Steve Mordue - https://www.linkedin.com/in/stevemordue/ RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/ RapidStart Global | Website - https://rapidstart.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations; we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    51 min
  6. Bridging Gig Economy and Traditional Employment with Jason Radisson of Movo

    JUL 10

    Bridging Gig Economy and Traditional Employment with Jason Radisson of Movo

    On today’s episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software. He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI. Key Takeaways: (01:13) Movo’s mission is to optimize human capital management for frontline workers. (02:56) The importance of real-time optimization and scheduling in managing large workforces. (03:57) Differences between traditional employment and gig economy platforms. (04:44) The impact of AI and machine learning on workforce productivity and management. (08:00) Challenges and solutions in automating processes within enterprises. (10:12) The future of work with AI and the importance of adapting to new technologies. (20:45) Jason’s insights on the psychology of entrepreneurship and lessons learned from his journey. Resources Mentioned: Jason Radisson - https://www.linkedin.com/in/jason-radisson/ Movo | LinkedIn - https://www.linkedin.com/company/movohq/ Movo’s | Website - https://movo.co Content Allies brought this episode to you. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/.  #B2B #BusinessLeaders #Leadership

    34 min
  7. Mastering the Job Search in 2024 with Erika Klics, Job Search Strategist

    JUN 26

    Mastering the Job Search in 2024 with Erika Klics, Job Search Strategist

    In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market. Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, especially those who last updated their résumés years ago, and highlights the key strategies for standing out in a competitive job market. Key Takeaways: (02:18) The challenges of job searching in 2024 and the importance of a strategic approach. (03:00) The necessity of outreach and networking in the current job market. (06:45) Reflecting on past experiences to better articulate your career goals. (11:34) The significance of tailoring your résumé to fit your desired job. (16:28) The value of taking a bold stance during interviews. (24:07) The effectiveness of using referrals to reduce hiring risks. (29:00) Leveraging LinkedIn for job search success. Resources Mentioned: Erika Klics - https://www.linkedin.com/in/erikaklics/ Erika Klics Job Search Company - https://erikaklics.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations; we handle everything else. Learn more at ContentAllies.com.  #B2B #BusinessLeaders #Leadership

    44 min
  8. Enhancing Fleet Management With AI with Sasha Kucharczyk of Preteckt

    JUN 14

    Enhancing Fleet Management With AI with Sasha Kucharczyk of Preteckt

    On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries. Key Takeaways: (01:00) Sasha's transition from academia to business and the challenges faced. (02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability. (04:03) The importance of actionable data in improving vehicle maintenance experiences. (05:28) The pivot from passenger vehicles to trucking fleets and municipal transit for better market fit. (08:11) Handling customer feedback and pivoting the business model based on market demands. (10:59) The significance of having a champion within customer organizations to drive product adoption. (12:03) Adapting to different customer needs while maintaining a core product vision. (16:00) Experimenting with vehicle data to improve maintenance predictions and reduce operational costs. (21:39) The role of AI in enhancing product offerings and creating value for customers. (26:44) Understanding and leveraging customer KPIs for successful business relationships. Resources Mentioned: Sasha (Peter) Kucharczyk - https://www.linkedin.com/in/skucharczyk/?originalSubdomain=ca Preteckt | LinkedIn - https://www.linkedin.com/company/preteckt/ Preteckt | Website - https://www.preteckt.com This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.  You show up and have conversations, we handle everything else. Learn more at ContentAllies.com  #B2B #BusinessLeaders #Leadership

    47 min
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4.8
out of 5
24 Ratings

About

A weekly show where we bring you interviews and in the weeds expertise from today’s B2B experts and thought leaders. You can see more about today’s episode and guest by visiting our website at LeadersOfB2B.com Topics for the show include: B2B leadership, B2B Tech, B2B SaaS, B2B CEO's, Venture-Backed Startups, B2B Growth, Analytics, Demand Generation, B2B Marketing, and more.

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