Hello My Fellow Lashpreneurs!
- Are you toying with whether you should venture out on your own to start your very own lash business?
- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?
- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?
- Are you sick of Groupon clients?
- Are you tired of working harder and not smarter?
- Are you an accidental business owner and are clueless about the ins and outs of running a business?
If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!
Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!
I welcome and congratulate you on taking the first step towards stepping into your badass business self!
Have a good one!
Coaching Corner: A Beginner’s Guide To Starting Your Own Beauty Business with Abigail King
Have you been thinking about starting your own beauty service-based business and you need clarity on the steps to take to get started and what to focus on first - but you feel like every successful business owner is gatekeeping the info that got them to where they are??
Like no one wants to share their “secret” to success because they don’t want YOU to become their competition? #RUDE
That’s exactly how podcast listener Abigail King felt when she applied to be a guest on the show. She says:
“I’m currently work for a waxing franchise, and I'm wanting to work for myself. I really just want to have a Salon Suite and do my own thing. And that's really why I got into aesthetics, was to be able to have my own business. But I find it a very big challenge to go from one [employee] to the other [business owner]. And I feel like everyone is holding this secret, and they just don't want to say, this is how they did that.”
Rest assured my friends….It will be revealed today!
Today I’m sharing the first steps you should take in starting your business (even if you have 0 clients), when to make the transition from part time to full time business ownership, and how to price yourself in a way that allows you to not only pay the rent - but pay yourself too!
[5:54] What to do if you have a non-compete agreement with your current employer? [7:31] How to reduce the financial stress of starting a new business. [13:13] Here’s what I think about looking at other businesses to figure out your prices.
I created a FREE Beauty Biz Prep + Planning Guide for anyone who is tired of working for someone else and wants to become their own BOSS! In it you learn:
The secret to getting ahead of the competition online. Breaking down the legalities of running a business. Location, location, location - the key factors to know in choosing a location. The MUST HAVE start up supplies and equipment needed to open your doors quickly. Establishing and claiming your business name and brand online. Discover how to get your first few paying clients so you can start to generate sales. You can download the guide by going to www.thelashpreneur.com/prepandplanning
How Do You Reach 6 Figures In Your Business? The Answer Might Surprise You
Want to build a multiple 6 and even 7 figure business? Then build a "boring" business!
Say what? It's true! Getting to your first $100,000 in sales is usually filled with new ideas, new services, learning and hustling and pouring a lot of YOUR time into the business to generate sales.
Getting past that six figure mark into multiple six and even seven figures - well that can't be reliant on how much time YOU can put into your business because you only have so much time to give.
So how do you leverage your time so that you can focus on tasks that will grow your business - like creating efficiency in your systems and processes or marketing to get multiple clients in the door?
Where can you find the answers to questions like: Does your business need more leads and clients? Or does it need to get better at keeping the new clients that come in? Does it need to hire a new team member because we have more demand than we can handle? Or do you need to increase profitability cause the biz is losing money every month or not paying the owner regularly?
How do you get clear on what decisions need to be made next?
That’s what I’m talking about in today's episode.
[4:56] STOP running your business on feelings - “I feel like I did well this month…” - and start making decisions based on DATA. [13:00] Do you have proof of success? Turn it into a step by step, repeatable and teachable process. [14:43] How tracking metrics will tell you what areas of the business need your attention as the owner.
If your goal is to build a team so you can scale your business and stop trading your time for money - and you're unclear where to begin - send me a DM on Instagram with #hire and let's chat about what's going on in your business!
Coaching Corner: How To Turn Your DMs Into Paying Clients with Lupita Arellano
Have you ever had a potential new client reach out to you asking for your prices, and after you tell them, you hear…crickets? They ghost you and you never hear from them again!!
When you give your price point right off the bat - you give the potential customer no other buying factors to make an informed choice on - just price point. And y’all know there’s some chop shop down the street who charges way less than you.
The question “How much do you charge?” is an OPPORTUNITY to start a conversation to uncover what is really the determining factor for them to book with you.
On today’s episode, I’m talking with podcast listener Lupita Arellano about how to turn those “How much do you charge?” DMs into paying customers. I teach her my process on how to respond to those questions in a way that not only helps improve your bookings and lets you stand out from the competition - but also gives you valuable feedback that you can use in your future marketing.
[5:39] What’s stopping people from booking your services? [9:08] Why you shouldn’t use your booking software as your website. [19:09] What’s the pain point that your lashes specifically solve? [25:46] Questions you should ask before giving your prices. [41:04] My tips for marketing when you want to become an educator or sell your own products.
Want the EXACT step by steps on how to convert clients off of social media and into your business? Check out my mini course - “Dominating The DMs” !
You'll Walk Away Knowing...
EXACTLY what to say when a client asks "What's Your Price?" (seriously... I give you a copy and paste template that works like a charm!) HOW TO START CONVOS inside of DM's WITHOUT coming off like a desperate STAGE 5 CLINGER The TOP STRATEGIES to contacting and working with INFLUENCERS The genius strategy your COMPETITORS WISH THEY KNEW that will get clients blowing up your DMs TO BOOK AN APPOINTMENT! 13 PROVEN COPY AND PASTE TEMPLATES you can use to get that follower to BOOK AN APPOINTMENT! To sign up today and get 30% off, go to www.thelashpreneur.com/dms
The Difference Between 1099s and W-2s
If you are interested in building a team, or have already hired a team member or two - THIS IS THE MOST IMPORTANT HIRING PODCAST EPISODE YOU SHOULD LISTEN TO!!!
What’s the difference between a W-2 employee and a 1099 independent contractor - and why do you need to know the difference? Well for one, if you’ve already hired 1099 contractors, but you’re treating them like employees - then you’ve misclassified them.
How do you know if you’ve misclassified your new hire? In today’s episode, I’m going over several ways to know if someone is misclassified - but here’s a quick preview…
Here's the most common ways you'll know if you've misclassified a team member as a 1099 when they should legally be a W-2:
1). CLIENTELE: a 1099 is self employed and they are their own business. Therefore any clients they provide services on are THEIRS. So if they want to contact them, schedule them at a different time, charge them whatever they want to charge them AND take them at a different location - a 1099 CAN.
If you're not cool with that - then you actually need to have them be W-2 employees so the clients are property and an asset of YOUR business and therefore cannot be contacted or solicited by your service provider to receive services anywhere else without consequences.
2). SUPPLIES and TRAINING: If you provide supplies, materials, booking software, and train your "team member" to do the services in a certain way, then they're most likely a W-2 employee and not a 1099. Imagine if your landlord came into your business and tried to tell you your isolation sucks and you need to work on your stickies cause the clients are unhappy...you would laugh at them and tell them where they can go!
You have the same amount of control over the results produced by a 1099 as your landlord has over your business. If you want any control over the results and the experience of the clients - you need W-2s, not 1099s.
3). PAY STRUCTURE: If you pay your 1099 with any sort of regularity (weekly, monthly) and they are paid per hour or as a part of "payroll", then they are definitely not a 1099. Think of hiring a Plumber to come in and fix a toilet. You're not paying the Plumber a commission per toilet fixed or based on how many hours he took to fix the toilet - you're paying him for doing the job of fixing the toilet.
That is an INDEPENDENT contract based job. Most beauty biz owners I talk to who have 1099s don't even have a CONTRACT in place for any employment classification - so how can someone be an independent contractor without a contract?
[5:37] How does the IRS get involved in your employment structure? [8:53] How much control do you have over your 1099 independent contractors? [17:18] You need ATTORNEY-created contracts - those online templates will not hold up in court. [23:47] When you're trying to legally classify somebody you cannot compare the pay structure that you're trying to give an employee to the same as what independent contractors and illegally misclassified businesses do at 50% commission - which runs rampant in our industry. [25:24] If you decide to continue to cut corners and do things illegally, you’re essentially putting the fate of your business in the hands of someone else - because you “trust” that no employee will ever think about reporting you.
Ready to hire your first (or next) team member? Maybe you’ve already hired but this episode has got your wheels turning about some changes you need to make ASAP! Hit me up in the DMs over on Instagram with the message #hire and let’s chat!
Disclaimer: The Lashpreneur LLC is not a licensed tax, legal or investment professional. The information contained in this site and episode are provided for informational purposes only, and should not be construed as legal advice on any subject matter.
You should not act or refrain from acting on the basis of any content included in this site or episode without seeking leg
The Real Reason Your Business Isn’t Growing
I get tons of DMs everyday from beauty business owners reaching out to me for help. They share their struggles with building a clientele, pricing their services, paying themselves, structuring their biz, managing a team, being overwhelmed… you name it, I’ve heard it.
But do you know what MOST of them have in common? What’s the one thing that holds 99.99999% of business owners back from making the changes that will allow them to see significant growth? It’s most likely the thing holding your business growth back as well…
Sis, it’s you! Yes, business ownership is a journey and there’s tons of stuff that you have to learn how to do and have no current knowledge of…but many times, the business owner KNOWS exactly what they should be doing. Whether it’s to learn marketing, start posting Reels, raise their prices, etc. They know. But they don’t do it. They know what it will take to make their business grow and achieve their desired results - but they still don’t do it.
Why? That’s exactly what we’re diving into on today’s episode. I’m talking with podcast listener Leah MacQuarrie about her struggles with becoming an educator. We’re talking about the dreaded social media “doom scroll” and how it keeps you stuck in comparison and imposter syndrome. Plus how “perfectionism” is killing your business growth - and how to fix it.
[11:57] Market Saturation = evidence that there’s demand for what you offer. [23:46] What if people ignore your social media posts? [43:46] “Perfectionism” is killing your biz growth.
Are You Really Ready To Hire?
Are you SURE you want to hire a team?
The journey of building out a team of revenue-producing employees who align with your mission and values can be incredibly rewarding - but it does not come without its challenges.
If you’re only doing it because it seems like the next logical step, or you see others have had some success with it, or you’d like to work a little less and maybe take a vacation… I need you to re-evaluate some things sis!
It’s totally normal to have fears around hiring or any major decision - even when you know 1000% that it’s what you want to do and are extremely passionate about it - but if you’re not too sure, then those “fears” might be your subconscious throwing up warning bells that you are out of alignment with what you truly want.
On today’s coaching corner episode, I’m bringing on listener Lauren Isaako. Lauren has been in business for 8 years, has a steady clientele, and believes that she is ready to take the next step and hire a team - and she wanted some coaching to talk through her fears about making that decision and where to even begin.
[26:11] Your team members are NOT your friends - at least they shouldn't be. [38:56] Are you using your business to meet your emotional needs? [45:20] Why you need to find your purpose. [49:53] The first step you should do when you’re ready to hire.
If you want to go fast - go it alone…
If you want to go far - go together!
And friend, I want to help you go far…farther than you ever believed was possible for you. I don’t want you to waste the next year being stuck and overthinking how to make your goals a reality.
Today is the LAST DAY to apply for Momentum Mastermind - my 6 month, mostly virtual, group coaching program for those who have a team and want to Stop Trading YOUR Time for Money and Enjoy Growing Your Business without Growing Your Time Spent In It!
This is not a COURSE - it’s a done WITH YOU experience!
Apply for Momentum Mastermind HERE
P.S. Ready to hire your FIRST team member? DM me #hire on Instagram and let’s chat!
This the one!
I’ve followed and listened to so many lash podcast but for some reason this one is just so relatable everything that I struggle with in my lash business Tara hits it right on the head when I’m feeling doubt or need some guidance I come here this podcast was just what I need.
I am a fairly new business that has been open for about 5 months now, and subscribing to Lessons of a Lashpreneur has been the BEST tool I could’ve come across. She drops so much knowledge and pizza-sized breadcrumbs in each episode that I scramble for pen & paper when listening to make sure I don’t miss anything. If I’m being transparent, she saved me from giving up lashing when I thought I couldn’t recover from a couple of bad choices made prior to subscribing to Tara’s podcast. I’m beyond grateful and I hope this show continues forever for people like me who need help in navigating the beauty industry, specifically the BUSINESS behind it. You need this podcast!
Tara is one of the main reasons I even went out on my own as a lash artist. This podcast & her beauty business prep and planning ebook have helped me and my business tons! Thank you Tara 🏼