Leveraging Dayparting with Helium 10 Adtomic - Vincent Montero - Amazon Legends - Episode #196

The guest on today's episode is Vincent Montero. He works as a Senior Product Marketing Manager for Helium10.  He worked throughout his career in digital marketing as a consultant, salesperson, business development director, and marketing manager. 

His Amazon Specialties:

- PPC Campaigns (including Sponsored Product Ads, Sponsored Brand Ads, Product Targeting Ads and Product Display Ads)
- Competitive Keyword & ASIN Research (utilizing latest 3rd party tools)
- Product Listing Optimization (including back-end Keyword page)
- Promotions (including Coupons, Lightning Deals, Promo Codes, etc.)
- Brand Registry Consultation
- Enhanced Brand Content Creation & Consultation
- Storefront Creation & Consultation 

In today’s episode, he discusses leveraging dayparting with helium 10 adtomic.

Takeaways:

• Optimizing companies using dayparting.
• To make a decision about dayparting you need to collect data for at least 30 days.
• Dayparting is not for good-performing campaigns, It is for bad-performing campaigns.
• When you are running PPC your goal is not PPC sales, your goal is to increase the total sales.
• All PPC is to make sure that your product is seen as many times as needed during the shopper's consideration cycle.

Quote of the Show:It is not just pause and unpause but also increase/decrease the budget, or even get a layer deeper and adjust the bids up and down during less than peak performance times.

Links:

• Personal – Linkedin: https://www.linkedin.com/in/vmontero/   
• Helium 10 – Website: https://www.helium10.com/
• Helium 10 – Linkedin: https://www.linkedin.com/company/helium10/
• Helium 10 – Facebook: https://www.facebook.com/Helium10Software/
• Helium 10 – Youtube:  https://www.youtube.com/channel/UCpBvckYg2UXArcfzRcjpPjw/?sub_confirmation=1
• Helium 10 – Twitter: https://twitter.com/helium_10/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/