Leveraging Technology in Retail with Jenna Flateman Posner, Chief Digital Officer of SNIPES

Can a tech career lead to success in retail? Jenna Flateman Posner, a former professional rugby athlete, is a tech expert turned retailer who is now the Chief Digital Officer of SNIPES, a successful sneaker and streetwear company. Tune in to hear her unique perspective on how to win by utilizing technology in retail.

Tune in to learn about:

• Jenna’s experience as a rugby player (2:15)
• What Jenna describes as SNIPES’ “hype selling” model (11:30)
• About Jenna’s journey from tech to retail (15:00)
• How tech investments add incremental value to SNIPES (27:48)

Mentions:

• Brigitte Cooperman, COO of Snipes 
• Jimmy Jazz
• “Five Dysfunctions of a Team” (Book by Patrick Lencioni)
• "My Life in Full: Work, Family, and Our Future" (Book by Indra Nooyi)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at 

http://www.mission.org.