Leveraging Thought Leadership | Cynthia O'Neal | 240

Today’s guest is Cynthia O’Neal, the thought Leadership and content strategist for the intelligent networking division at Verizon professional services with 20 years’ experience leading change across marketing, sales, and technology in both the corporate and government sectors.

Cynthia walks us through what Intelligent Networking is and how Version is using it to maintain a cutting edge in their industry.  Cynthia discussed how she is helping subject matter experts develop and implement thought leadership for use on the marketing side. She shares how they are creating their methodology for use internally before taking it externally, the challenges they’ve faced and the incredible success they’ve achieved.

Three Key Takeaways:

• How thought leadership connects to intelligent networking.
• How to develop organizational thought leadership methodologies and strategies.
• Why you need to equip people with the right thought leadership tools to ensure they are comfortable talking about the subject.