269 episodes

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

Leveraging Thought Leadership Thought Leadership Leverage

    • Marketing
    • 5.0 • 29 Ratings

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

    Leveraging Thought Leadership | David Hancock | 269

    Leveraging Thought Leadership | David Hancock | 269

    Today’s guest is David Hancock, the co-author of Performance Driven Thinking and, The Best of Guerrilla Marketing. Heis the Founder of Morgan James Publishing and Chairman of Guerrilla Marketing International.

    David puts some commonly held myths regarding publishing to bed.  We explore the wants of a publisher and the needs of the author. They discuss the pros and cons of a book advance why it isn’t just free money.

    Finally, David shares what you’ll want to look for in a publisher.

    • 17 min
    Leveraging Thought Leadership | James Carbary | 268

    Leveraging Thought Leadership | James Carbary | 268

    Today’s guest is James Carbary, founder of Sweet Fish Media and producer of the B2B Growth podcast.

    James chats with us about using podcasts in a much more thoughtful and strategic way to create a flywheel of content that can be used outside of the podcast itself.

    We discuss using your podcast guests to do original research to gain powerful insights into the wants and needs of the very people you are looking to help and how you can use that research to fuel your content strategy for months to come

    • 34 min
    Leveraging Thought Leadership | Roger Connors | 267

    Leveraging Thought Leadership | Roger Connors | 267

    Today’s guest is Roger Connors, chairman and co-founder of Zero to Ten, and author Get a Coach, Be a Coach.

    Roger shares with us how his first book turned into a tipping point for his business and the lessons learned while building Partners in Leadership before having a successful exit.

    Roger talks about his new book Get a Coach, Be a Coach, and how the average person has ten coach ready skills. We get into how to get the best out of those skills and coaches as well as the technology needed.

    • 19 min
    Leveraging Thought Leadership | Larry English | 266

    Leveraging Thought Leadership | Larry English | 266

    Today’s guest is Larry English, president, and co-founder of Centric Consulting, and author of Office Optional.

    Larry explains how his company has been working virtually, how they have cultivated a positive work culture, and how they are teaching others to do the same.

    We discuss the issues employees face when starting to work remotely, like finding a work/life balance, managing the freedom of not being in an office, and avoiding having your team feel disconnected from each other and the organizatio

    • 21 min
    Leveraging Thought Leadership | Trond Arne Undheim | 265

    Leveraging Thought Leadership | Trond Arne Undheim | 265

    Today’s guest is Trond Arne Undheim, author of Pandemic Aftermath and futurist.

    Trond joins us to share why he writes books, how he monetizes them, and why sales of the book aren’t where your focus should be.

    Trond explains what a Futurist is and how he has grown into that title. Plus we look at the future of thought leadership post COVID-19 and why Trond believes the role is going to come roaring back!

    • 22 min
    Leveraging Thought Leadership | Elizabeth Bachman | 264

    Leveraging Thought Leadership | Elizabeth Bachman | 264

    Today’s guest is Elizabeth Bachman, Presentation Skills Trainer at Strategic Speaking for Results.

    Elizabeth shares how she helps professionals find their voice, get on the stage and elevate their profile within their organization.  We discuss building credibility, overcoming stage fright, and ways to find opportunities to get on the stage

    Plus Elizabeth shares her passion for working with women to break the gender stereotypes that exist.

    • 30 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

vitalej17 ,

Love the podcast!

Peter and Bill bring such a refreshing voice to the thought leadership space. Their thoughtful discussions with guests, as well as their direct and actionable tips on how to be a better leader make for an entertaining and educational listen. You'll definitely walk away feeling better equipped to lead - in business and life!

Ruthie Bowles ,

Thought-provoking content

I love the guests that Bill and Peter have on their show. Each guest presents an interesting perspective and fantastic expertise. I always walk away from an episode with something to think about.

The Pocket PhD ,

High quality guests. Tons of valuable content.

This is one of my favorite podcasts. Peter and his guests pack in so much content to every episode. I want to listen and re-listen, so I don’t miss a thing!

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