357 episodes

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

Leveraging Thought Leadership Thought Leadership Leverage

    • Business
    • 5.0 • 36 Ratings

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

    Thought Leadership in the Content Playground | Ashley Faus | 358

    Thought Leadership in the Content Playground | Ashley Faus | 358

    Today’s guest is Ashley Faus, Content Strategy Lead for Software Teams at Atlassian.

    We discuss frameworks, content, and broad ideas, and how building a content framework can make even complex ideas accessible to learners of all levels. Ashley goes on to share the four pillars of her framework: Credibility, Profile, Prolific, and Strong Depth of Ideas. She explains how frameworks can be a tool to assess areas of specific challenge or difficulty, and how to use them to create a stronger focus to improv

    • 36 min
    Thought Leadership Books and Digital Assets | Dr. Sharon Lamm Hartman | 357

    Thought Leadership Books and Digital Assets | Dr. Sharon Lamm Hartman | 357

    Today’s guest is Dr. Sharon Lamm-Hartman, the Founder and CEO of Inside-Out Learning and author of The Authenticity Code.

    Sharon helps us understand the expectations buyers have of virtual programs, and talks about the ways thought leaders can both meet and exceed them.

    In addition to utilizing virtual programs to support her book, Sharon's also added an app to her arsenal. The app guides readers through the 5 habits and 15 steps of her thought leadership, standing beside them every step of the way.

    • 20 min
    Human-Centered Thought Leadership | Ethan Beute | 356

    Human-Centered Thought Leadership | Ethan Beute | 356

    Ethan Beute, is the Chief Evangelist at BombBomb and co-author of Human-Centered Communication.

    Discover the pitfalls of "digital pollution," and how it negatively impacts our ability to reach customers. Ethan shares insights about Human-Centered Design, and how it breaks through the noise to reach customers, and make sure the message they hear is deeply relevant to their needs.

    • 33 min
    Creating Meaningful Brands with Thought Leadership | Emmanuel Probst | 355

    Creating Meaningful Brands with Thought Leadership | Emmanuel Probst | 355

    Every day, we are berated with advertising for products and services trying to convince us to switch to their brand. What makes us take pause and pay attention is no longer the fear of missing out. Audiences want to find meaning in the products they buy and activities they take part in. So, how can you convey to your customer that your brand has meaning?

    We examine these questions with the help of our guest Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos and the author of Brand Hacks.

    • 32 min
    Working Less and Making More with Thought Leadership | Joe Sanok | 354

    Working Less and Making More with Thought Leadership | Joe Sanok | 354

    Our guest today is Joe Sanok, host of the popular The Practice of the Practice, the #1 Podcast for counselors in private practice and the author of Thursday Is the New Friday.

    Joe is helping counselors in private practice build their business and their brands.

    We discuss Joe’s book which offers exercise, tools, and training to help people create the work schedule they want — and the results they need: less work and greater income!

    • 18 min
    Becoming Resilient Through Thought Leadership | James Harold Webb | 353

    Becoming Resilient Through Thought Leadership | James Harold Webb | 353

    Our guest is James Harold Webb the author of Redneck Resilience: A Country Boy’s Journey To Prosperity.

    We discuss his book Redneck Resilience and the meaning of resilience. After many telling him he should write a book he started jotting down notes and stories realizing that he wanted the lessons he learned to be able to be passed onto his children and others that would benefit from them.

    • 16 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

ethanbeute ,

My people

When I started listening to this show, I felt like I’d found my people. I’m not a pure salesperson. I’m not a pure marketer. I’m a learner, teacher, speaker, practitioner, author, show host, and more. Turns out … I’m leveraging thought leadership.

I’ve only heard 8 or 10 episodes as I write this, but it’s now in regular rotation for me.

Smart, helpful, and concise conversations that consistently leave me thinking - or with something I can or should do today.

Alex425xyz ,

Great insights, great guests!

I listened to the recent episode with Emmanuel Probst and it had some great insights into how to convey brand meaning to your target market. This episode is so applicable to a wide audience! As a small business owner, currently building out systems, forecasting revenue and developing our sales pitches to be as efficient and effective as possible is top of mind. This episode gave me ideas on how to implement some of the best practices mentioned to drive leads, conversions, and revenue. Bill did a great job personalizing Emmanuel’s experiences and expertise as a leader to be applicable for listeners - a true testament to his hosting.

MandyMc85 ,

A Must for Orgs Wanting to Boost Thought Leadership

Bill and Peter have tremendous knowledge to share in the thought leadership space. As a thought leadership consultant and nerd, I learn something every time I listen to an episode. And I had so much fun being a guest and chatting with Bill for 30 minutes about LinkedIn thought leainitiativesnd social selling. If your brand is looking for that competitive edge, you need to be growing your thought leadership. Leveraging Thought Leadership is the perfect resource to help you jumpstart your thought leadership initiatives.

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