276 episodes

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

Leveraging Thought Leadership Thought Leadership Leverage

    • Marketing
    • 5.0 • 29 Ratings

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

    Leveraging Thought Leadership | Luke Collins | 276

    Leveraging Thought Leadership | Luke Collins | 276

    Today’s guest is Luke Collins, the Managing Director, and Global Editor-in-Chief at EY.

    Luke talks with us about the tension between pushing users towards products you are offering and retaining a sense of objectivity that engenders trust.

    Luke shares how he is using his journalistic sensibilities to help build content that is able to grab reader attention in the first 20 seconds and present short-form articles that deliver powerful and useful information.

    • 37 min
    Leveraging Thought Leadership | Jeff DeGraff | 275

    Leveraging Thought Leadership | Jeff DeGraff | 275

    Today’s guest is the “Dean of Innovation” Jeff DeGraff, the founder of the Innovatrium, a university, and author of The Creative Mindset.

    Jeff sits down with Peter to discuss how positive deviance is the driving force behind innovation and why bureaucracy both can stifle progress by attempting to pull everything into a more traditional standard.

    Jeff tells us the four things you should think about in your life, why they are important, and why for better or worse you need to own them!

    • 21 min
    Leveraging Thought Leadership | Kara Goldin | 274

    Leveraging Thought Leadership | Kara Goldin | 274

    We are thrilled to have Kara Goldin join us again!  Kara is the Founder and CEO of Hint Inc, the host of the podcast Unstoppable with Kara, a keynote speaker first-time author of the best-selling book Undaunted!

    Kara shares how the four-year process of writing the book played out, while she continued to run her company and host a podcast!

    We discuss with Kara how the book has helped the business and how it can be used as a recruiting tool for attracting talent to the company.

    • 22 min
    Leveraging Thought Leadership | Geoff Woods | 273

    Leveraging Thought Leadership | Geoff Woods | 273

    Today’s guest is Geoff Woods, the co-founder, and vice-president of The One Thing.

    Geoff shares the uphill task of making The One Thing a successful business based on the content of The One Thing book without the ability to use either Jay or Gary Keller as the face.

    We dig deep into building content and IP from the book, the business model, and why thought leaders should distance themselves from their own work to ensure the content and assets can stand on their own.

    • 21 min
    Leveraging Thought Leadership |Moshe Engelberg | 272

    Leveraging Thought Leadership |Moshe Engelberg | 272

    Today’s guest is Moshe Engelberg, the founder, and CEO of ResearchWorks and author of The Amare Wave.

    Moshe explains the origin of the Amare Wave and how business traditions had a warlike paradigm of terms like “Crush the competition” and “Killing it” that we're creating a resentful environment for employees and clients.

    Moshe goes on to talk about how brands that are loved tend to build loyalty with their clients and loyalty can quickly turn to profits!

    • 20 min
    Leveraging Thought Leadership | Mark Victor Hansen | 271

    Leveraging Thought Leadership | Mark Victor Hansen | 271

    Today’s guest is Mark Victor Hansen, the co-creator of the Chicken Soup for the Soul franchise and best-selling author of dozens of books!

    He shares his years of experience about how the book business has changed from selling books at the back of the room to online, and how things are changing again due to COVID-19.

    Mark gives incredible insights into how he makes a licensed the Chicken Soup for the Soul books when no one had ever thought it was possible to license a book.

    • 28 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

vitalej17 ,

Love the podcast!

Peter and Bill bring such a refreshing voice to the thought leadership space. Their thoughtful discussions with guests, as well as their direct and actionable tips on how to be a better leader make for an entertaining and educational listen. You'll definitely walk away feeling better equipped to lead - in business and life!

Ruthie Bowles ,

Thought-provoking content

I love the guests that Bill and Peter have on their show. Each guest presents an interesting perspective and fantastic expertise. I always walk away from an episode with something to think about.

The Pocket PhD ,

High quality guests. Tons of valuable content.

This is one of my favorite podcasts. Peter and his guests pack in so much content to every episode. I want to listen and re-listen, so I don’t miss a thing!

Top Podcasts In Marketing

Listeners Also Subscribed To