259 episodes

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

Leveraging Thought Leadership Thought Leadership Leverage

    • Marketing
    • 5.0 • 27 Ratings

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership.
Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics.
Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf.
Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.

    Leveraging Thought Leadership | Terry Jones | 259

    Leveraging Thought Leadership | Terry Jones | 259

    Today’s guest is Terry Jones, founder of Kayak and Travelocity, author of Disruption Off and Innovation On. 

    We discuss with Terry what thought leaders and keynote speakers who have been disrupted by COVID-19 should be thinking about.  We explore methods to continue delivering content, examine why price should be protected even when delivering digital content, and what types of speakers might be hardest hit.

    • 24 min
    Leveraging Thought Leadership | Vince Molinaro | 258

    Leveraging Thought Leadership | Vince Molinaro | 258

    Today’s guest is Vince Molinaro, founder and CEO of Leadership Contract Inc and author of the best-selling book The Leadership Contract and Accountable Leaders.
    Vince shares his experience working at Knightsbridge helping to establish the brand and creating differentiated intellectual property.
    Vince shares how different selling thought leadership can be from other products and the difficulties sales teams can have with it.

    • 29 min
    Leveraging Thought Leadership | Todd Cherches | 257

    Leveraging Thought Leadership | Todd Cherches | 257

    Today’s guest is Todd Cherches, the founder of Big Blue Gumball, a TEDx speaker, and the author of VisuaLeadership!
    Todd shares his story of the winding road that took him from his dream of working at TV studios to becoming a thought leader. We explore the challenges introverts face and how to grow as a speaker and trainer. Todd explains how his book was born from ten years of notes and 2000 pages of content. He shares valuable advice for getting your idea on the page and hitting a deadline.

    • 21 min
    Leveraging Thought Leadership | Anthony Vade | 256

    Leveraging Thought Leadership | Anthony Vade | 256

    Today’s guest is Anthony Vade, the Experience Architect a FMAV.

    Anthony explains what an Experience Architect does and how he is helping to transform the events industry. We discuss the Event Design Collective and the Events Canvas.

    Anthony gives some excellent advice for speakers seeking to find solution in our COVID-19 world where digital presentation is the only available avenue. We get some insight into the technology available and what the future of events might look like.

    • 42 min
    Leveraging Thought Leadership | Scott Miller | 255

    Leveraging Thought Leadership | Scott Miller | 255

    Today’s guest is Scott Miller, Executive Vice President of Thought Leadership at Franklin Covey, the host of On Leadership with Scott Miller and co-author of Everyone Deserves a Great Manager.
    This conversation focuses on how to develop and launch new thought leaders. We explore why defining your audience is the biggest challenge thought leaders face, how social media plays a massive role when looking to publish a book, and why you need to know and understand who your competition is.

    • 23 min
    Leveraging Thought Leadership | Al Shalloway | 254

    Leveraging Thought Leadership | Al Shalloway | 254

    Today’s guest is Al Shalloway, Director of Thought Leadership for Agile at Scale Programs and Founder and former CEO of Netobjectives.

    Al joins us to talk about how he is using thought leadership at the Project Management Institute to help teams and entire businesses learn to become more agile.  We discuss how to scale an idea into a movement, the importance of understanding value stream management, and why leaders need to be in the middle of the pack, not out in front of it.

    • 25 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

vitalej17 ,

Love the podcast!

Peter and Bill bring such a refreshing voice to the thought leadership space. Their thoughtful discussions with guests, as well as their direct and actionable tips on how to be a better leader make for an entertaining and educational listen. You'll definitely walk away feeling better equipped to lead - in business and life!

Ruthie Bowles ,

Thought-provoking content

I love the guests that Bill and Peter have on their show. Each guest presents an interesting perspective and fantastic expertise. I always walk away from an episode with something to think about.

The Pocket PhD ,

High quality guests. Tons of valuable content.

This is one of my favorite podcasts. Peter and his guests pack in so much content to every episode. I want to listen and re-listen, so I don’t miss a thing!

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