582 episodes

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.

Where will thought leadership take you?

In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.

Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.

Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.

Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.

Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.

As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the cont

Leveraging Thought Leadership Peter Winick and Bill Sherman

    • Business
    • 5.0 • 41 Ratings

Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.

Where will thought leadership take you?

In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.

Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.

Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.

Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.

Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.

As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the cont

    From Artifacts to Action: A New Leadership Paradigm | Sean Stewart | 583

    From Artifacts to Action: A New Leadership Paradigm | Sean Stewart | 583

    In this engaging episode of Thought Leadership Leverage, host Bill Sherman converses with Sean Stewart, an executive coach, keynote speaker, and historical leadership expert at Past Forward Talks. Sean’s journey from maritime historian and archaeologist to thought leadership is both fascinating and insightful, providing a fresh perspective on how objects can help us gain clarity and insight into our problems and leadership challenges.
    Sean recounts how his background in maritime history and archaeology led him to realize the profound impact that objects can have on people. He noticed that individuals often become overly focused on their internal struggles, losing perspective. Objects, he found, can help externalize these problems, allowing people to step outside their heads and view their issues more objectively. This shift in perspective is crucial for effective problem-solving and leadership.
    Delving into the art of interpretation, Sean explains that as a historian or archaeologist, one seeks meaning in objects by placing them within a historical context. He has adapted this skill to the modern world, using objects to help leaders and teams connect with their stories and challenges. For instance, he describes using an ancient sculpture of a small stylized horse to illustrate how simple, straightforward objects can serve as powerful reminders of lessons learned and goals set, helping people avoid getting lost in their thoughts during difficult times.
    A turning point in Sean's career was a visit to a 5th-century Byzantine church, where he encountered a broken mosaic of a laurel wreath—a symbol of victory. This experience led him to question what true victory means in the context of conflicts and disagreements. He realized that many battles are fought for the sake of fighting, rather than for meaningful outcomes. This insight became the foundation of his coaching method, which encourages leaders to focus on their overarching goals rather than petty disputes.
    To get his message out, Sean emphasizes the importance of starting small and simple. He suggests giving brief presentations to large audiences, using a single object to illustrate his points. This approach not only captures attention but also makes complex ideas more accessible and relatable.
    Sean is currently working on a book that explores leadership through objects, showing the merits and opportunities of this approach. The book begins by laying a foundation of ethics and morality, which Sean believes are essential for effective leadership. It then moves on to practical techniques for using objects to tell stories and reinforce lessons.
    For those interested in incorporating objects into their work, Sean offers practical advice: start by selecting four random, unconnected objects and creating a story about life in the early 2000s. This exercise trains the mind to see connections between objects and the people who interact with them, developing a keen sense of interpretation and storytelling. By repeating this exercise with different objects and themes, one can quickly master this technique.
    Join us for this episode of Thought Leadership Leverage to gain actionable insights and innovative approaches to leadership from Sean Stewart.
     
    Three Key Takeaways:
    • Externalizing Problems through Objects: Sean Stewart emphasizes the power of using objects to help individuals externalize their problems. By focusing on an object, people can gain a fresh perspective, allowing them to step outside their heads and view their issues more objectively.
    • Historical Interpretation for Modern Leadership: Drawing from his background as a historian and archaeologist, Sean demonstrates how interpreting objects within their historical context can offer valuable insights for modern leadership. This method helps leaders connect with their stories and challenges, providing clarity and direction.
    • Practical Techniques for Leadership Development: Sean's innovative approach

    • 29 min
    Revolutionizing Corporate Training | Jason Lavender | 582

    Revolutionizing Corporate Training | Jason Lavender | 582

    In this episode of Thought Leadership Leverage, host Peter Winick sits down with Jason Lavender, the co-founder and CEO of Electives. Jason’s career journey is anything but linear. He started as an actuary, transitioned into strategy consulting, and eventually found his entrepreneurial spirit while working closely with innovators. A serendipitous six-week improv class, gifted by his wife, fueled his passion for creativity and human connection, shaping his unique career path.
    Jason founded Electives to revolutionize corporate training. Frustrated by ineffective, impersonal training videos, he envisioned a platform offering live, virtual, and interactive learning. Electives aims to make high-quality, engaging training accessible and redefine who can teach in the corporate world. By recruiting experts from diverse fields—FBI agents, astronauts, professors, and executives—they provide a rich library of curated content, solving real problems without the need for months of searching.
    Electives offers two training models: Private classes tailored to a company’s culture and Electives Membership, allowing employees to choose live classes from a broad selection. This dual approach addresses both team-wide issues and individual development needs. Electives also simplifies the procurement process, handling all logistics and payments, thus eliminating administrative headaches for both clients and instructors.
    Looking ahead, Jason is excited about integrating AI to match business objectives with the necessary skills and corresponding courses, further enhancing the impact and efficiency of Electives.

    Three Key Takeaways:
    • Interactive Learning Over Pre-recorded Content: Electives aims to replace ineffective training videos with live, virtual, interactive learning experiences, featuring experts from diverse fields such as FBI agents, astronauts, and executives.
     
    • Simplified Procurement and Payment Processes: Electives streamlines the process of finding, vetting, hiring, and paying trainers, offering a single point of contact for clients and ensuring instructors are paid promptly.
     
    • Future Integration of AI: Electives is developing AI technology to align business objectives with the necessary skills and corresponding courses, enhancing training effectiveness and efficiency.
     
    Do you have training videos that you are not sure what to do with? Be sure to check out this short video where Peter Winick gives tips for creating and monetizing training videos. 

    • 18 min
    Strategies for Thriving in Leadership and Consulting | Sohee Jun | 581

    Strategies for Thriving in Leadership and Consulting | Sohee Jun | 581

    In this episode of the Thought Leadership Leverage podcast, host Peter Winick welcomes Sohee Jun, a premier leadership coach, mindset expert, corporate leadership facilitator, speaker, and  best-selling author of "Mommytracked: How to Take Authentic Risks and Find Success On Your Terms" and her latest release, "The Aligned Mindset: Secrets of High-Achieving Women for Navigating Work and Life." Sohee shares insights from her journey, highlighting the importance of following one’s energy to make a significant impact. Moving from a six-year-old immigrant integrating into a new culture to a leader in organizational psychology, she has always prioritized connection and people. Her extensive career includes working with leaders on strategy, culture, and employee engagement.

    After 15 years in corporate roles, Sohee ventured into independent consulting. The transition was challenging, requiring her to juggle multiple roles and iterate constantly. She  emphasizes the need to discover one’s strengths and delegate other tasks to maintain focus and impact. Initially, she said yes to everything, leading to burnout. Over time, she learned to  prioritize quality over quantity, becoming intentional with her time and efforts.

    Sohee also discusses the importance of expanding beyond one's initial network and maintaining consistent marketing efforts. She stresses the need to be courageous in saying no to misaligned opportunities to prevent falling into a cycle of overwork and dissatisfaction. On pricing, Sohee advocates for openness and transparency, leveraging her insider knowledge to stay competitive and fair in the market.

    Three Key Takeaways:

    • Follow Your Energy for Impact: Sohee emphasizes the importance of following where you have the most energy and impact. This approach has guided her journey from a young immigrant to a successful leader in organizational psychology, and later, to an independent consultant.

    • Quality Over Quantity: Initially overwhelmed by saying yes to everything, Sohee learned to prioritize quality. She now focuses on intentional time management and selecting projects that align with her values and strengths, highlighting the importance of saying no to maintain balance and prevent burnout.

    • Consistent Marketing and Networking: Sohee underscores the necessity of reaching beyond one's initial network and maintaining consistent marketing efforts. She advises that expanding your reach and staying engaged with your audience is crucial for sustainable business growth.

    If you're a new consultant or thinking about breaking out on your own, take a few minutes to watch this video from Peter Winick on How to Use Thought Leadership to Grow Your Business.

    • 17 min
    A Journey of Redemption and Global Impact | Cobe Williams | 580

    A Journey of Redemption and Global Impact | Cobe Williams | 580

    Bill Sherman hosts Cobe Williams, a pioneer in violence prevention. Cobe shares his journey from personal redemption to global impact. As Director of US Programs for Cure Violence Global, he uses epidemic control methods to halt violence in communities. His story is a powerful testament to transformation and hope.

    Cobe's defining moment came in court, in restraints, when he embraced his son after a year and a half. This emotional reunion catalyzed his resolve to change his life and be there for his family. Today, Cobe leads violence prevention programs worldwide, from Chicago to Africa, transforming communities and inspiring  change.

    With almost two decades in the field, Cobe began as a "Violence Interrupter," mediating conflicts in his neighborhood. His  approach is deeply relational, meeting people where they are, and spreading the message that disagreements don't have to escalate to violence. His work involves intense listening, strategic  mediation, and leveraging community relationships to prevent retaliation and promote peace.

    Cobe also discusses his upcoming book, "Interrupting Violence: One Man's Journey to Heal the Streets and Redeem Himself," co-authored with Josh Gryniewicz. The book aims to inspire others by sharing Cobe's personal journey and the lessons he's learned in violence prevention.

    Cure Violence Global’s success attracts mayors, health  departments, and private funders seeking proven methods to reduce violence. Cobe emphasizes the importance of community credibility and relationship-building in their programs, ensuring local leaders are respected and effective.

    Through his story, Cobe hopes to show that it's never too late to change, and redemption is possible for everyone. His work and message aim to foster understanding, reduce judgment, and inspire others to share their stories and seek help.


    Three Key Takeaways:

    • Transformative Power of Personal Redemption: Cobe Williams' journey from a courtroom revelation to leading global violence prevention efforts illustrates how personal transformation can drive impactful change. His story emphasizes that it's never too late to change and that redemption is possible for everyone.

    • Community-Centric Violence Prevention: Cure Violence Global’s approach leverages deep community relationships and epidemic control methods to interrupt and prevent violence. By training and supporting local leaders who are respected and credible within their communities, the program effectively reduces shootings and killings.

    • Inspiring Others Through Storytelling: Cobe's upcoming book, "Interrupting Violence: One Man's Journey to Heal the Streets and Redeem Himself," aims to motivate and inspire others. By sharing his personal experiences and the challenges he faced, he hopes to encourage people to understand the roots of violence, reduce judgment, and inspire others to seek help and share their stories.

    • 37 min
    Revolutionizing Productivity with 5 Dynamics | Karen Wright Gordon | 579

    Revolutionizing Productivity with 5 Dynamics | Karen Wright Gordon | 579

    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman chats with Karen Wright Gordon, CEO of 5 Dynamics, about revolutionizing organizational performance.

    Karen explains their unique assessment, a product of Mike Sturm's pioneering research. This tool, while not the company's sole focus, is integral to their methodology. It reveals individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

    Karen elaborates on the five phases: Ideation, Alignment, Planning, Execution, and Evaluation. Each person has phases where they excel and others that drain them. Their assessment helps identify these preferences, fostering a more efficient and satisfying workflow.

    Karen's journey with 5 Dynamics began when she encountered Mike Sturm at a Women's Presidents Organization meeting. Despite her company's success, she felt unfulfilled. Mike's insights resonated with her, leading her to acquire and further develop his IP, making it accessible and practical for businesses.

    Karen's vision transcends merely improving performance; she aims to democratize coaching and transform organizational cultures. By focusing on creating a unique lane rather than competing with others, she emphasizes the importance of having Champions—advocates who believe in and spread the methodology.

    Karen also shares how their methodology has surprised them with its versatile applications, from the corporate world to academia and healthcare. Studies have shown improvements in teamwork, satisfaction, and overall performance when using the 5 Dynamics framework.

    To keep the work fresh and vital, Karen collaborates with a diverse team, including a young neuroscientist and a seasoned chief revenue officer. This diversity ensures a broad reach and rich perspectives in their thought leadership efforts.

    Karen feels a profound responsibility to honor Mike Sturm's legacy. Continuing his work and seeing its impact on people's lives keeps her inspired and driven.

    Three Key Takeaways:

    • Leveraging Personal Preferences: The 5 Dynamics assessment identifies individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

    • Creating a Unique Path: Karen emphasizes the importance of not just competing but creating a new lane, focusing on democratizing coaching and transforming organizational cultures.

    • Honoring Legacy and Innovation: Karen's dedication to Mike Stern's legacy drives her to keep the work impactful and fresh, collaborating with a diverse team to reach wider audiences and bring new perspectives.

    • 40 min
    Head, Heart, Gut: Aligning for Success | Judy Wilkins Smith | 578

    Head, Heart, Gut: Aligning for Success | Judy Wilkins Smith | 578

    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Judy Wilkins Smith, an executive coach and trainer specializing in Systemic Constellation Work. Judy has recently released her second book, "The Hidden Power in Your DNA: How to Use Genealogy to Explore Ancestral Patterns & Transform Your Life." Dive in as she shares insights from her transformative journey and groundbreaking work.

    "Decoding Your Emotional Blueprint," emerged from personal tragedy. After losing her father, she turned to writing to channel her emotions. Her background in award-winning poetry helped her craft a powerful narrative that connects deeply with readers.  That ability to connect and evoke emotion can be seen in Judy's Systemic Constellation Work. Bringing hidden patterns to light by Using 3D tools like paper and props, she helps clients visualize and understand their obstacles. This method allows for a tangible shift in perception and strategy.

    Judy talks about the humble journey of becoming the biggest version of oneself. It's about taking full responsibility for personal growth and inviting others to join the adventure. She emphasizes the importance of growth feeling like play rather than a burden. She uses these same ideals when helping clients see the biggest versions of themselves. In her coaching Judy prefers inviting clients to explore their potential rather than pushing them. She’s keenly aware of hesitation, understanding it as a form of self-protection that can be transformed into a strength.

    Judy reflects on her own journey with undervaluing her work. Coming from a culture that shies away from ambition, she  struggled with Imposter Syndrome. Her growth involved recognizing her worth and pushing past those limiting beliefs.

    Judy discusses her "Head, Heart, and Gut" framework, which combats negative self-talk and aligns these three powerful centers to manifest success. When your heart, head, and gut are in sync, you unlock your full potential.

    Looking ahead, Judy sees the need for leaders who inspire rather than push. She emphasizes moving beyond victimhood, using personal challenges as a catalyst for remarkable achievements.

    Three Key Takeaways:

    • Transformative Power of Ancestral Patterns: Judy Wilkins Smith's
    work with Systemic Constellation reveals how understanding and
    addressing ancestral patterns can transform lives. Her books,
    "Decoding Your Emotional Blueprint" and "The Hidden Power in Your DNA," explore how genealogy and systemic work can uncover hidden influences and provide pathways to personal growth.

    • Aligning Head, Heart, and Gut: Judy emphasizes the importance of aligning one's head, heart, and gut. By overcoming negative self-talk and ensuring these three elements work together, individuals can achieve conscious manifestation and unlock their full potential. This alignment is crucial for personal and professional success.

    • Inspiring Rather Than Pushing: Judy advocates for leadership that inspires rather than pushes. She highlights the significance of
    inviting others to explore their potential and grow in a supportive
    environment. Her approach focuses on turning challenges into strengths and moving beyond a victim mindset to achieve remarkable outcomes.

    • 30 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Disco Stu123 ,

Great insights

Really good show that unties the knots around and demystifies the value of investing in a thought leadership strategy.

CarinTerrier ,

Mastery at work!

Peter is the real deal of podcasting. Few podcasters can compete with me in fully engaging their podcast guest so that it feels like two friends having an exciting debate/conversation over a glass of vino sitting by the pool. Peter’s interview took me back to the days of authentic conversation in Greenwich Village coffee houses. Bravo Peter!

CB Bowman, MBA, CVF, CVP, MCEC, BCC, CEC
Podcaster: Courage to Leap

KiraSmith14 ,

Very insightful!

I love the discussions about ideas and how to take them to scale. These episodes involve interesting interactions on a variety of topics, which can really be eye-opening when you see the connections between experts from very different backgrounds.

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