30 min

Leveraging Thought Leadership | Sue Yasav | 287 Leveraging Thought Leadership

    • Marketing

Our guest today is Sue Yasav, CEO and Founder at Marquette Marketing LLC.  Previously she was the Vice President, Thought Leadership and Content Strategy at Synchrony Financial.

Sue discusses her work building a value proposition for a brand that wasn't instantly recognizable and processes that she created to make that happen.

We discuss what successful thought leadership means to Sue, how to measure it, and how to identify when something isn't working and adjust the course.

Our guest today is Sue Yasav, CEO and Founder at Marquette Marketing LLC.  Previously she was the Vice President, Thought Leadership and Content Strategy at Synchrony Financial.

Sue discusses her work building a value proposition for a brand that wasn't instantly recognizable and processes that she created to make that happen.

We discuss what successful thought leadership means to Sue, how to measure it, and how to identify when something isn't working and adjust the course.

30 min