I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.
Lead with Value on LinkedIn
Matthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business.
What Kind of Stories Should You Tell on Your Podcast?
Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast.
What is a Sales Agent and Do You Need One?
Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.
Marketing to Life Scientists: When it's Different and When it's Not
Kelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not.
Positioning and the Most Overlooked Opportunity
Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.
How to Create Authoritative Content That Matches Audience Intent
Hans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs.
Customer ReviewsSee All
Chris is Creating a Community
I love this podcast. It’s been so helpful in my career and I feel like I’m a part of a larger life science marketing community.
Covers essential marketing topics for people in life sciences
I'm in healthcare and only learned about blogging and other forms of online marketing a few years ago, when I started working for myself. Wish this podcast had been available then. Whether you work for yourself or for some other organization involved in science and medicine, it's important to learn the basics of branding and getting your message out to the right audience. Good podcast for this.
An excellent guide for content marketing your life science business
Using your knowledge to become a great resource is the best marketing of science there is. Chris does a great job of showing you how to become that great resource for your audience. Don’t miss this podcast if you are tasked with marketing your life science business.