Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: 

- The art of storytelling and persuasive communication. 

- How Ashley thinks about measuring the impact of her Lifecycle team's work

- How Lifecycle is embedded in everything that Atlassian does.