LinkedIn Ads Not Spending their Full Budgets? - EP 98

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Demographics & Analytics Episode

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Show Transcript

Are you having trouble spending your budgets on LinkedIn? It's a common problem. And we're talking about how to spend your daily budgets without getting gouged on this week's episode of the LinkedIn Ads Show.

Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there, LinkedIn Ads fanatics! One of the challenges that we regularly face with LinkedIn Ads is difficulty actually spending our defined budget, it's actually really easy to spend your full budget if you don't mind paying too much for your ad traffic. But we're operating on the assumption that you're a sophisticated marketer that doesn't want to overpay. So on today's show, we're going to talk about all the aspects of spending your budget and how to do it efficiently. First, in the news, Shae on our team, she is winning every award right now for finding new stuff, she noticed that some of the accounts she's working on have a new UI change, where when you hover over a campaign group name, or a campaign name, the edit button appears right underneath. And this has been really confusing to advertisers for a long time. Because if you know, if you click on the actual campaign name or the campaign group name, it assumes you want to see the performance underneath that and the ads underneath it and not access the settings. So how many confused clicks have happened over the years where someone clicks on the campaign name, because they want to get to the settings just to realize that they are now in the wrong place. And they have to hit the back button. I bet that there have been collectively 10s of years wasted on that particular oddity in the user experience here. So the fact that we have a nice easy edit button, right, as soon as you hover over, you don't have to hit the three dots over to the right, I think is actually going to save a lot of time and a lot of headaches. Like I mentioned, this is only in some of our accounts so it's probably on a rollout. I would imagine that everyone listening will probably have it within two, three weeks.

Corey on our team also noticed something and honestly, he actually noticed this month's back, and I made a note and I just forgot to tell you guys, so here we go being transparent. It used to be that we could get ads approved that had up to three emojis in the ad. But now he realized that we're limited to two emojis, unless it's a video ad. We don't know how many more emojis that we can stick in a video ad. But we know that it's more than two. So Cory, thanks so much for pointing that out. I wanted to quickly highlight a review that's been left here on the show, Mony Chhim, who's a LinkedIn Ads specialist out of Toulouse, France. He left the review, "Best podcast for LinkedIn Ads. Great podcast. Thank you, AJ." Hey, Mony, I hope I'm pronouncing your name right. Thanks so much for taking me up on my invitation to leave the show review. I really appreciate it. You rock. All right, anyone who's a regular listener, I want to invite you please do leave us a review, I want to shout you out live as well. All right on to the subject at hand. Let's hit it.

First, I think we need to define what budget means because there are so many different definitions to be aware of the f