LionHearted Marketing Sophie Griffiths

As the holiday season approaches, so many of my clients are starting to ask the same question: Should I be running ads over Christmas? And even more than that - what's my marketing/sales strategy in December to balance the desire the hibernate and slow down vs keep sales coming in and start January without a big dip in income. So in today's episode, we're diving into this seasonal dilemma and breaking it down into actionable strategies.
In this episode we cover:Why you need to break it down in to 3 distinct time periods.
Optimizing Your Ads: Discover strategies to tweak your existing ads, lead magnets, or messaging to align with the holiday spirit.Tracking Performance: Keep an eye on key metrics like the cost per lead and the cost to reach 1,000 people (CPM). Learn when it's smart to pause ads and reallocate your budget for January.Surviving the Social Slowdown: Find out how to maintain a strong online presence when you'd rather be spending time with loved ones.During Christmas:Ads on Christmas Day: Should you be running ads on the big day itself? We share insights on this decision, emphasizing the potential benefits of staying active during this time when many people are glued to their phones.Golden Opportunities: Discover why the period between Christmas and New Year can offer some of the best lead costs and opportunities for audience growth and engagement.After Christmas:Navigating January: January can be a mixed bag. Understand why costs may remain high in the early New Year, especially for e-commerce businesses with January sales. Learn why this time can also be your best month for lead generation.Staying Relevant: Just like September, when everyone is launching, the key to success is keeping your message on point, being specific, and staying relevant to the time of year.
So, if you've been pondering whether to deck the halls with ads this holiday season, this episode is your ultimate guide to making informed decisions and leveraging effective advertising strategies during this festive period. Tune in now!
Links & resources mentioned in the episode Black Friday Offer: The Audience Builder Course LIVE: Get all the info and sign up!
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
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Love it or hate it, Black Friday is here to stay. As small businesses we have to decide if creating a Black Friday offer aligns with our services, values and marketing strategy. In this episode I walk you through I help clients make the decision to do an offer and the strategy I use to create Facebook Ads that generate BIG sales.
In this episode we cover:The 3 questions I ask when I kick off conversations about Black Friday with my clients What to do if you're NOT doing a Black Friday offerShould you run Facebook ads for a Black Friday offer if you've never run them before?Steal my Facebook Ads strategy for Black Friday including the type of campaigns to run, audiences to target, images to use and numbers you need to be trackingThe key to prepping my client Facebook ad accounts, including a behind the scenes look at one of my clients results My own Black Fri offer and an one-off way to work with me in 2024!
Links & resources mentioned in the episode Black Friday Offer: The Audience Builder Course LIVE: Get all the info and sign up!
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co

If you currently rely on organic social media to grow your business, and you feel like you are struggling to reach new people or it takes people a long time from when they find you to becoming a client, you might have fallen in to the 'warm audience trap'. It's an easy trap to slip in to (I've definitely been there!) but it can be easily fixed with some intentional action!
In this episode I share the 3 strategies I use to help clients move out of the warm audience trap (and prevent them from slipping back in!).
In this episode we cover:What is the warm audience trap and how do you know if you've fallen in to it?Why most people fall in to it without realising until it's starting to impact their business. 3 strategies to use to move out of the the warm audience trap (for good!)
Links & resources mentioned in the episodeBlack Friday Offer: The Audience Builder Course - Join the Priority List
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co

Your messaging is about so much more than what you post on Instagram. Creating content that attracts clients, builds trust and feels uniquely you is becoming more and more important to stand out and build a sustainable business - especially is you have an evergreen course that relies on your messaging rather than launch tactics.
This week I'm speaking to Rachel Pearson about attraction marketing and how to make your content stand out in a sea of generic messaging. I worked with Rachel over the summer and her approach totally blew my mind so I am thrilled to have her on the podcast to share her expertise and insight.
In this episode we cover:The shift in buyers expectations since the pandemic and why this has shiftedYour personality and values are key to building trust but how do you communicate that in your messaging? Why your messaging is so much more than your Instagram posts and how you can bring that to lifeOne key action you can do today that will make your content more effective.Why your Q4 messaging is going to impact getting clients in Q1 and what you need to be doing right now.
Rachel is a Business & Marketing coach who’s on a mission to help impact-driven women to create success on your terms.
She helps her clients with authority positioning, messaging and aligned strategies so that they attract high-calibre clients on repeat, grow to those consistent high income months and create a business they’re excited to wake up to!
Rachel has 10+ years of experience in luxury marketing, including launching a airline (during the pandemic!). She’s also the Brand columnist for ‘Expert Profiles’ Business magazine.
Guest Key Links: Email: rachel@iamrachelpearson.com
Website: www.iamrachelpearson.com
Insta link: @rachelpearson.co
LinkedIn: iamrachelpearson
Links & resources mentioned in the episode: High ticket offer checklist - This in-depth guide gives you the steps to elevate your offer today. Plus, Rachel spills the insider knowledge and sharing the strategic pillars that enable her clients (and her) to sustainably attract high-level clients time after time. Dive in here: highticketoffer.iamrachelpearson.com
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey...

The online world is changing, and the way we operate and market our businesses is changing too! If you feel like you're caught up in the launch cycle, and rely heavily on methods that worked wonders a few years ago, but result in crickets now...listen up!
I'm going to be sharing insider info on how your marketing, both organic and paid, needs to change to respond to this shift. And how to make sure Evergreen actually works for you and your business. (And isn't just an automated version of your live launch method!)
Join me to find out how can we make sure you have genuinely engaged leads, discovering you AND buying, on repeat, reliably.
Why it's so important to adapt to the changes in buyer behaviour we've seen over the past few years, without panicking and feeling like you're just throwing spaghetti at the wall!The inside scoop on Evergreen marketing that works, and Evergreen marketing that DOESN'T!How to escape exhaustion in your business and build a system that works for you, even when you're not there to turn the cogsHow to design customer journeys that actually convert and allow your audience to build a relationship with you, not just feel bombarded by emails!Get the low-down on the model that I use with my clients to drive leads while building genuine connection and trust
Join the waitlist for leap! https://www.sophiegriffiths.co/leap-waitlist-podcast
Join the Ignite Incubator! *Limited spaces remaining https://colette-sophie.mykajabi.com/ignite
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co

Ever felt embarrassed to share your website link? Or noticed a disconnect between your social media presence and your website? Tune into this week's episode, as Website Designer Hannah joins me to discuss the power of creating unique and playful websites!
Whether you have a product or service-based business, having a future-focused design that shows personality and connects with your customers, is key. So, is now the right time for you to be revamping or relaunching your site!? Join me as I unlock the secrets to creating a space that compliments your social media efforts and successfully captures and converts paying customers.
In this episode we cover:The importance of customer conversion and how to create joyful journeys that lead to seamless sales. The essential role copywriting and cohesive branding plays in your web design project.The key questions to answer on your website so your ideal clients feel confident you're the one for them. To price or not to price? Hannah answers the most common questions business owners struggle with when trying to DIY a web upgrade!Plus, Hannah's top tips for making sure your website reflects the ever-evolving nature of your business, so you're set up to scale.
Hannah is a web designer who helps creative entrepreneurs with warm hearts and contagious laughs, extend their larger-than-life personalities onto websites that are as unique as they are. Based in sunny Brighton, she specialises in Squarespace and Shopify and is known for her playful, and colourful designs that excite and engage their audiences.
Download her free checklist and fillable worksheet! Plus get a free example homepage wireframe - showing you exactly how to make your site pop!  https://www.shinyhappy.digital/lionhearted
To find out how Hannah can help you improve your existing website, you can find out about her Happify Your Website package here: https://shinyhappy.digital/happify
hannah@shinyhappy.digital
https://shinyhappy.digital
https://www.instagram.com/shinyhappy.digital/
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find...