41 episodes

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Liquid Assets: A Beverage Industry Podcast Rabobank

    • Investing
    • 5.0, 71 Ratings

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

    Pubs in the UK: What to Expect as Things Reopen

    Pubs in the UK: What to Expect as Things Reopen

    Just days before pubs were set to reopen in the UK, we caught up with Steve Alton from the British Institute of Innkeeping. As CEO of the leading membership organization supporting on-trade establishments in the UK, Steve has a unique perspective on the well-being of the UK pub scene and how it is changing as a consequence of Covid-19. We talk about the role of the pub, digital transformations in hospitality, the impact on big beer vs. craft, and more. It’s bigger than just a UK story and will no doubt resonate with operators in the US, Europe, and the rest of the world.

    • 40 min
    The Future of Distribution with RNDC's Tom Cole

    The Future of Distribution with RNDC's Tom Cole

    Tom Cole is CEO of RNDC, one of the largest distributors in the United States. Tom came on the show to discuss how his company is helping bars and restaurants navigate the reopening process, how distributors are supporting growth of e-commerce, and the long-term impacts of COVID-19 on the wholesaler business (hint: more consolidation). This episode was recorded on June 17th.

    • 40 min
    Can You Do Well... Without Doing Good?

    Can You Do Well... Without Doing Good?

    Historically, companies could choose between two things: making lots of money or making the world a better place. Our guest, a leading voice in the world of marketing for over two decades, would argue that the opposite is true. If you want your business to do well, then you've got to do good – not just talk about it. We are seeing an example of this play out in real time. People around the world are pushing back against systemic racism. Consumers are demanding companies and brands do more than show solidarity; they are demanding action. Our guest, Ian Schafer, is an entrepreneur and former digital marketing executive who worked on campaigns for companies like PepsiCo, Diageo, Nestlé, and Unilever. His latest venture, Kindred, leverages live events (both digital and in-person) to galvanize purpose-led business transformation around the world. In this episode, Ian explains why purpose and accountability are so integral to the future of brand building and so much more.

    • 38 min
    Beyond the Numbers With Nielsen’s Danny Brager

    Beyond the Numbers With Nielsen’s Danny Brager

    The data provided by Nielsen is a critical asset for the beverage industry, helping leaders understand and plan around the impacts of the current crisis. Our guest, Danny Brager, is SVP of Nielsen’s US Beverage Alcohol Practice. In this episode, Danny takes us beyond the headline numbers to answer some pressing questions about the recent dynamics of consumer behavior and how past recessions have impacted consumption, and he offers a framework for how he is looking at the future.

    Note: This episode was recorded on May 18, 2020.

    • 47 min
    Will Covid-19 Crisis Crush Craft Beer?

    Will Covid-19 Crisis Crush Craft Beer?

    A recent survey of US craft brewers suggests that 60% of US craft breweries will close if severe social distancing guidelines aren’t lifted by June. As chief economist for the Brewers Association, Bart Watson (Dr. Watson, actually) was one of the people who produced that survey. With help from Bart, we take the pulse of the craft beer business and discuss whether we will recognize it after the Covid-19 crisis is over.

    • 50 min
    The Covid-19 Economy: How Bad Is It?

    The Covid-19 Economy: How Bad Is It?

    What will US and global GDP growth look like in 2020? What will the recovery from the current recession look like? What indicators should we be watching to know if things are getting better or worse? Rabobank’s fantastic Markets Strategist, Christian Lawrence, sits down to answer these questions and more as we discuss the macroeconomic impacts of Covid-19.
    This episode was recorded on April 17 and features Rabobank’s Senior Market Strategist Christian Lawrence, Senior Beverage Analyst Jim Watson, and Beverage Analyst Bourcard Nesin.

    • 45 min

Customer Reviews

5.0 out of 5
71 Ratings

71 Ratings

21047;!&)/ ,

Great industry podcast

As a person in the beverage industry, this podcast is second to none when it comes to the detail and information provided. There are a small amount of beverage biz podcasts and this one is for sure the best. The team does a great job!

WA_Wines ,

Great Pod for understanding the business

I’m’in the business’ and find this pod to be very thought provoking or crystallizing on relevant industry topics. Keep up the good work!

New Hampshire Listener ,

Very good podcast!

I’m in the business and I enjoy listening to this podcast and I appreciate the width and breadthOf the folks they interview

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