Lisa Magnuson | How To Build A Sales Engine That Will Land Massive Deals – Repeatedly

How To Build A Sales Engine That Will Land Massive Deals – Repeatedly

Every sales person wants to build a sales engine that will land them improve their business, earn massive deals, and generate future sales. In this episode, we’ll talk about how to move toward these goals. 

Lisa Magnuson’s whole career has been in sales, specifically in sales management and sales leadership. Sales has always been Lisa’s passion and getting into Clorox, which is used in homes and businesses around the world, is where she experienced closing big deals. 

The struggles in generating sales 

There are several struggles companies face when trying to generate sales. During a crisis, the most difficult phase of the sales cycle is prospecting which is hard enough without added pressures.  During a time when everyone is already cautious you have to be careful about coming off as self-serving. Just conducting regular business can isolate potential clients. This is a concern that is applicable for both BDRs and SDRs. No one is exempted. 

Lisa is an expert when it comes to knowing the right strategies you can use to prepare your team to get through a crisis. There are mindsets you can incorporate in your process to make sure you hit the ground running when we get back to the new normal. 

Building your sales engine

Regardless of who you are, we were all left feeling that elements of our lives were cut short. This pandemic has affected all of us and we are trying to figure out how to pivot and thrive amid the challenge. The best way to do that is to serve and offer a hand to someone else. 

The focus should be to keep the dialogue  going. All the stages in the prospecting process are important. The mantra for this time is “lead with your heart, then offer a hand”. That’s how you build your sales engine. That “hand” may look like a valuable idea you got from one of your customers or clients and you’re able to pass it on to others.. You need to keep it simple and interesting for your clients. You can drop a message inviting your prospects to a virtual coffee and talk about the idea that may resonate to them and you go from there. There are also other things that you can do to land opportunities that are worth five times more than your normal contract size. 

Do more soft prospecting 

Sending an email template to people you have never met before is hard prospecting. Soft prospecting is sending out emails to the people you know and already have a personal connection with. Take the time to reach out and ask how they’re doing. Once you know the kind of help they need,  you can lend a hand by sharing what is working for your other clients. Give them an opportunity to receive this information to see if it resonates with their goals. 

When soft prospecting, just remember:  

• Lead with your heart
• Offer a hand
• Relate to their sales challenges
• Give them a possible solution
• Offer to engage in a way that make sense 

Maintain your sales engine

Because of the coronavirus, many sales people are having to deal with the disappointment of cancellation and postponement. We may not be landing the deals we thought we would but this doesn’t mean we should stop the push to find new opportunities.

Lisa’s new book, The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly, talks about sixteen plays to build those 5X deals, many of which can be done right now. 

Scoring your opportunities

You can continue scoring your opportunities without any customer interaction. Decide on the characteristics of your big deals and score them. Gather your account team together and work on a strategy. This is the time to do research. If you want the big deals, there is a need to do more than the