Living The Red Life

Rudy Mawer
  • 4.8 (106)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Living The Red Life

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

  1. 2D AGO

    How Businesses Should Be Utilizing A.I. w/A.I. Expert Atena Peglar

    Atena Peglar, an AI strategist and founder of Yours Business Lab, shares her revolutionary insights on using AI to scale businesses. She has helped thousands of entrepreneurs leverage artificial intelligence, discusses how her team of only three people built a 7-figure company by systemizing marketing, automating operations, and capitalizing on AI-powered software. She emphasizes the power of modeling successful funnels, using top-performing email sequences, and enhancing copy generation through multi-language AI models. The conversation dives deep into how entrepreneurs can streamline workflows with AI, even with lean teams. Atena also unpacks the incredible success of her community built on the School platform—growing it to 8,000 members in 110 countries in just months. She explains how strategic observation, ranking tactics, and funnel-less lead generation contributed to this meteoric rise. Whether it's mastering webinars or transforming marketing campaigns, Atena’s story offers a roadmap for founders ready to scale with smart, efficient tools. Connect with Atena: Skool - AIpreneurs https://lab.aipreneurs.com/ Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    18 min

  2. 5D AGO

    They Accidentally Created a Million-Dollar Product!

    SUMMARYKeith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country. Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners. CHAPTERS02:03 – Creating a Game-Changing DIY Product 04:24 – From Best Friends to Business Partners 06:11 – The Accidental Breakthrough That Changed Everything 08:02 – Breaking Into Big Box Stores 10:03 – Dealing with Doubt and Daily Challenges 12:05 – Building an All-American, In-House Brand 14:05 – Where to Find Their Life-Changing Products Connect with Keith & Mike:Website: www.vitalcoat.com Facebook: Vitalcoat Instagram: Vitalcoat Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    15 min

  3. 6D AGO

    She Helped 1 Million Kids With One Simple Idea

    Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose. Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship. CHAPTERS 01:06 – The LegiLiner Entrepreneur journey 03:09 –The Power of “Who Not How” 05:05 – Invest in your business through other’s expertise 06:02 – What’s a great first hire? 07:10 – The smart way to grow your business- don’t do it all yourself. 08:28 – You don’t have a business, you only have a product. Growth through adding value. 10:48 – Email is an asset. 12:06 – Challenges: dealing with Copycats & Creative Confidence to compete. 13:36 – Legacy Over Profit: Fight back with strategies 14:39 – How to contact LegiLiner Connect with Polly: IG: @LegiLiner TT: @LegiLiner FB: @Legi-Liner YouTube: @LegiLiner www.LegiLiner.com for products www.LegiLiner.net for membership information

    16 min

  4. APR 11

    Garret J. White on Why Modern Men Are Lost

    SUMMARYGarret J. White, entrepreneur, speaker, and founder of Wake Up Warrior, joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Garret unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Garret reveals what it really takes to lead as a modern man. Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour, a nationwide event aiming to reignite purpose and leadership in men across America.  CHAPTERS02:35 – The Real Wake-Up Call 05:01 – When Business Success Isn’t Enough 07:37 – From Powerless to Powerful 10:43 – The Rise of the Warrior Framework 14:15 – Training Men to Lead Again 18:21 – Balancing Business, Marriage & Fatherhood 22:47 – Breaking Through the Bullsh*t 27:04 – The $3K Gamble That Changed My Life 31:16 – Sleeping in the Park, Betting on Himself 36:00 – The Man Arena Tour Connect with Garret J. White: Website: https://www.wakeupwarrior.com Instagram: @garretjwhite YouTube: Wake Up Warrior Official Podcast: Warrior Week Podcast Event Site: https://manarenatour.com Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    38 min

  5. APR 8

    Mark Kohler on Bulletproofing Your Wealth Between $250K–$1M+

    SUMMARYMark Kohler, a top tax attorney, CPA, and best-selling author, joins the show to break down powerful tax and wealth-building strategies specifically for entrepreneurs and high-income earners. With decades of experience simplifying tax law for the everyday business owner, Mark dives deep into how smart structuring and proactive planning can help you legally pay less in taxes while building generational wealth. Throughout the conversation, Mark unpacks how to leverage S Corporations, write off daily expenses, and even pay your kids while saving thousands annually. He also walks through advanced retirement strategies like the Mega Backdoor Roth and self-directed accounts that allow investments in real estate, crypto, and even cows. This episode is packed with golden nuggets for anyone earning between $250k to $1M+ looking to get serious about long-term financial freedom and bulletproofing their wealth. CHAPTERS02:35 – How the Rich Pay Less in Taxes (Legally) 04:54 – Tax Write-Offs You Didn't Know You Could Take 07:21 – Why You NEED an S Corporation ASAP 09:40 – How to Legally Pay Your Kids & Save on Taxes 12:08 – Real Estate + Business = The Ultimate Wealth Hack 14:37 – How to Write Off Travel, Dining & Your Home Office 17:02 – Buying Cows & Crypto with Your Retirement Accounts 19:00 – Mega Backdoor Roth Explained Simply 21:08 – What to Ask Your Accountant if You Make Over $250k 23:10 – Should You File a Tax Extension This Year? GUEST DETAILSWebsite: https://markjkohler.com YouTube: Mark J Kohler (500k+ subscribers) Instagram: @markjkohler Books: The Tax and Legal Playbook, The Business Owner’s Guide to Financial Freedom Podcasts: The Directed IRA Podcast Main Street Business Podcast Live Events: Hosts 2 affordable national conferences annually Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    25 min

  6. APR 3

    How Angela Ardolino Turned Her Dog’s Cancer into a Movement

    SUMMARYAngela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets. In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact. CHAPTERS02:35 – The Unexpected Start of a Pet Wellness Empire 04:54 – Formulating a Natural Solution for Her Own Dog 07:21 – From Skepticism to Success: Vet-Approved Remedies 09:43 – Tackling Misinformation and Standing Out in CBD 12:05 – Building a Brand Through Education, Not Just Products 14:40 – Hiring for Mission, Not Just Skills 17:02 – How to Market When the Industry Says No 19:29 – Subscriptions, Campaigns & Customer Love Stories 21:53 – Big Business Meets Holistic Healing: The Tensions 24:06 – Hard Lessons & Sexism in Entrepreneurship Connect with Angela Ardolino: Founder of: CBD Dog Health – CBD & holistic pet wellness products MycoDog – Mushroom & adaptogen pet supplements Website for Education & Protocols: AngelaArdolino.com Podcast: Your Natural Dog Socials: Instagram: @angelaardolino Facebook: CBD Dog Health YouTube: Your Natural Dog Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min

  7. MAR 27

    Nick Huzar on Innovation, Failure & the Treasure Hunt That Became OfferUp

    SUMMARYNick Huzar, the CEO and co-founder of OfferUp, a widely popular local marketplace app, joins the podcast to discuss his journey and offer insights into the company’s rapid growth and development. Known for its easy-to-use platform, OfferUp has made waves in the online marketplace industry, and Huzar shares the early days, how the idea came together, and the evolution of the platform. He dives into their strategic moves and explains how they transformed OfferUp from a simple online marketplace into a dynamic, visually engaging treasure hunt-like experience that encourages people to interact more frequently with the app. Throughout the conversation, Huzar delves into the company’s focus on vertical expansion, exploring services like home improvement and local jobs. He also touches on the importance of continuous innovation and experimentation, even as the company grows. Emphasizing the need for calculated risks, Huzar recounts the challenges of team building, especially dealing with toxic hires, and explains how they found success by betting on the right people. The discussion is a deep dive into the highs and lows of entrepreneurship, with valuable lessons on leadership, failure, and scaling a business. CHAPTERS02:35 - Building OfferUp: The Journey from Idea to Launch 04:56 - Creating a Visual Experience for Users: OfferUp’s Social Media Shift 07:23 - Expanding Beyond Shopping: Offering Local Services 09:10 - Scaling OfferUp: Testing New Vertical Markets 11:37 - Navigating Risk and Innovation: How OfferUp Stays Fresh 14:00 - The Entrepreneurial Mindset: From Startup to Industry Leader 16:05 - Learning from Failures: Offering New Opportunities Despite Setbacks 18:40 - The Importance of People: How Team Building Defines Success 21:05 - Big Bets and Small Wins: The Secret to OfferUp’s Growth 23:30 - Embracing Failure: The Stories of OfferUp’s Bumpy Road to Success GUEST DETAILSWebsite: OfferUp LinkedIn: Nick Huzar X: @NickHuzar Instagram: @NickHuzar OfferUp Social Media: X: OfferUp Instagram: OfferUp Facebook: OfferUp Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    27 min

  8. MAR 20

    Justin Day’s Journey From Freelancer to System-Built CEO

    SUMMARYJustin Day, founder of Swarm System, joins the show to unpack the systems and mindset shifts that have helped him build and scale his business with intention. With a background in operations and deep knowledge of automation, Justin offers a refreshing, tactical take on how entrepreneurs can avoid burnout while still growing their impact and income. In this episode, Justin shares his journey from solo operator to systems-driven founder. He dives into how Swarm System helps entrepreneurs offload low-value tasks, leverage their time, and build businesses that don't rely solely on their personal effort. Along the way, he and the host discuss the realities of delegation, the power of structured thinking, and how to install systems that actually stick. CHAPTERS02:00 – From Freelancer to 6-Figure Agency 04:12 – Scaling Through Word of Mouth 06:03 – Building a Rockstar Team 07:55 – The Mindset Shift to CEO 09:04 – When to Hire (and Who to Hire First) 10:30 – Systems That Saved the Business 11:48 – Posting Content Even If It Sucks 12:50 – Leveraging AI to Automate Work 13:44 – Creating Offers That Sell Themselves Connect with Justin:Biz Instagram: Swarmsystem.ai Instagram: Justindaydigital Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter

    15 min
See All (200)

4.8
out of 5
106 Ratings

About

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

Information

  • Creator
    Rudy Mawer
  • Years Active
    2023 - 2025
  • Episodes
    200
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Rudy Mawer
  • Show Website
    Living The Red Life

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