130 episodes

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

Living The Red Life Rudy Mawer

    • Business
    • 4.9 • 102 Ratings

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red''. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

    Why Your Brand Sucks (And How to Fix It) - The Unfiltered Truth About Building an Epic Brand!

    Why Your Brand Sucks (And How to Fix It) - The Unfiltered Truth About Building an Epic Brand!

    The podcast episode emphasizes the critical importance of branding beyond just logos and color schemes. The host argues that true branding is about defining core values, target audience, and unique message. Entrepreneurs are encouraged to spend time figuring out their brand's identity, including what they stand for and what they oppose. A strong, distinct brand can make or break a business, influencing everything from marketing effectiveness to customer loyalty and community building.
    Through personal anecdotes and examples of successful brands, the host illustrates how a well-defined brand simplifies various aspects of business operations. The discussion includes the role of consistent messaging and the necessity of standing out, even if it means being polarizing. The host advises entrepreneurs to be comfortable with not being universally liked, as a clear and unique brand can lead to greater success and easier marketing efforts. The episode concludes with practical advice on creating content that reflects one's brand and continuously testing and refining brand elements to find what resonates most with the audience.
    2:01 - The Importance of Branding
    2:32 - Successful Branding Examples
    4:00 - Personal Branding Journey
    5:08 - Defining Branding
    7:11 - Case Study: Wes Watson
    7:54 - Variety in Successful Brands
    8:09 - Creating a Unique Brand
    8:49 - Reaffirming Your Brand Message
    10:12 - Consistency in Brand Messaging
    11:12 - Embracing Polarization in Branding
    13:09 - The Scientist's Neutral Approach
    14:07 - Creating a Solid Brand Foundation
    14:42 - Deep Work for Brand Development
    15:57 - Testing and Iterating Your Brand
    16:40 - The Power of Content


    Connect with Rudy Mawer:
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    • 19 min
    Empire Lessons From Buying 10,000 Apartments, Jets & More w/ Brad Sumrok

    Empire Lessons From Buying 10,000 Apartments, Jets & More w/ Brad Sumrok

    Today I've got Brad Sumrok in the house. Termed "The Apartment King". We discuss the conventional wisdom surrounding education and real estate investment. Brad explains how societal norms lead many to unquestioningly spend large sums on a traditional college education, only to find limited job prospects afterward. Reflecting on his own experience, Brad details his journey through the corporate world, achieving degrees and following the expected path until it left him unfulfilled and financially insecure. His turning point came after reading Rich Dad Poor Dad, which inspired him to explore real estate as a viable alternative to traditional employment.
    Brad shares how attending seminars and seeking mentorship transformed his career, allowing him to amass a portfolio of over 7,800 apartment units. Initially intimidated by large real estate deals, he emphasizes the importance of starting small and gradually taking on bigger projects. His story highlights how multifamily properties, starting with a 32-unit building, offered a more streamlined and profitable path than single-family investments. He also underscores the value of investing in oneself through education and networking, as these personal investments often yield higher returns than any single asset class. The episode stresses the power of community and continuous learning in achieving long-term success.
    CHAPTER TITLES
    1:16 - Brad's Background and Real Estate Journey
    2:29 - Initial Real Estate Exposure
    3:04 - First Real Estate Conference Experience
    4:02 - First Investment: From Single-Family to Multifamily
    4:44 - Scaling Investments: Raising Capital and Larger Deals
    6:10 - Financing and Management of Large Multifamily Properties
    6:52 - Transition to Education and Mentorship
    8:21 - Building a Community and Event-Based Learning
    9:04 - Challenges and Relationships in Business
    11:38 - Mindset and Lessons from Large Deals
    14:13 - Community Impact vs. Individual Success
    17:51 - Is Real Estate a Great Investment?
    18:37 - Investing in Yourself: The Key to Success
    18:53 - Closing Thoughts & Encouragement


    Connect with Rudy Mawer:
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    • 23 min
    Mastering Lead Gen in 3 Phases : Turning Leads into Lifelong Customers and Superfans!

    Mastering Lead Gen in 3 Phases : Turning Leads into Lifelong Customers and Superfans!

    In today's episode I delve into the three phases of lead generation: cold, warm, and ultra-hot leads. Cold leads are those who are unfamiliar with your brand, requiring substantial effort to convert. Warm leads are somewhat familiar with your offerings and have a higher likelihood of conversion, while ultra-hot leads are highly engaged, long-term followers or previous customers ready to make a purchase without much convincing. I cover the importance of transforming cold leads into warm and eventually ultra-hot leads through strategic content creation, effective marketing, and maintaining strong customer relationships.
    This episode will give you practical steps to increase lead quality and conversion rates, such as creating viral content, optimizing ads, and engaging in joint ventures. Also one that people often overlook is the need for compelling offers and consistent branding to attract and retain leads. By nurturing leads through valuable content and building a loyal community, businesses can achieve higher conversion rates and customer loyalty. I give some examples from various industries, including MLMs, to illustrate the process of turning cold leads into super fans, highlighting the significant revenue potential and customer retention benefits of this approach.
    CHAPTERS
    1:31 - The Importance of Lead Generation 
    2:34 - Challenges with Cold Leads
    3:09 - Transitioning from Cold to Warm Leads 
    3:43 - Benefits of Warm Leads 
    4:09 - Defining Red Hot Leads 
    5:12 - Strategies to Increase Hot Leads 
    6:31 - Building a Brand Ecosystem 
    7:14 - Converting Interest to Engagement 
    8:23 - Nurturing Leads to Super Hot Status 
    8:29 - Effective Lead Capture Methods 
    10:20 - Generating Traffic for Lead Capture 
    12:25 - Importance of Content Quality 
    12:57 - Engaging and Retaining Followers 
    13:36 - Creating Super Fans and Community 
    18:58 - The importance of building celebrity status
    Connect with Rudy Mawer:
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    • 22 min
    Lessons Learnt From Over 200 Business Acquisitions & Exits w/Jeffrey Hayzlett (Former CMO of Kodak)

    Lessons Learnt From Over 200 Business Acquisitions & Exits w/Jeffrey Hayzlett (Former CMO of Kodak)

    Jeffrey Hayzlett, an American businessman. Formerly the chief marketing officer of the Eastman Kodak Company, and now the CEO of The Hayzlett Group.
    Entrepreneurs often fall into the trap of saying yes to everything without considering the ROI and opportunity cost. Instead, they should focus on five key tasks daily and ensure enough time is allocated for these priorities. The discussion also highlights the shift in content strategy from simply gaining eyeballs and ears to capturing hearts and minds, stressing the importance of reaching the right audience with valuable content at the right time.
    Jeffrey shares his journey of acquiring over 200 businesses and scaling them efficiently by leveraging acquisitions for rapid growth. He underscores the significance of understanding the problems a business solves for its customers and maintaining a firm grasp on the company's value. He also discusses the need for entrepreneurs to build systems that support scalable growth, akin to the McDonald's model. The conversation touches on the importance of data in decision-making, particularly for larger companies, and the benefits of having a strong, capable team to support business operations.
    CHAPTER TITLES
    1:21 - Welcome Jeffrey Hayzlett 
    1:46 - Quick Overview of Jeffrey's Accomplishments 
    1:55 - Driving Businesses and Leading C-Suite Network 
    2:31 - Blending Corporate and Entrepreneurial Marketing 
    2:52 - Journey and Bumps Along the Way 
    3:20 - Scaling Through Acquisitions 
    5:27 - Hustle Versus Working Smarter 
    5:58 - Automate, Delegate, Eliminate
    10:02 - Learning from Data in Big Companies 
    11:52 - Building Scalable Systems 
    13:24 - Importance of Team Dynamics 
    16:19 - Entertainment and Business Similarities 
    17:51 - Becoming a Media Company 
    18:41 - Content Drives Community 
    Connect with Rudy Mawer:
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    • 27 min
    Social Media vs Paid Ads : Why You're Missing Out on Millions of $$$

    Social Media vs Paid Ads : Why You're Missing Out on Millions of $$$

    The crucial debate between organic and paid advertising. Paid ads are quicker and more predictable results, but organic has the potential to produce an even higher roi. Paid advertising allows for consistent traffic flow and scalable sales, which are essential for building a real business as opposed to a hobby. Paid ads provide control and predictability, making it easier to achieve revenue goals and demonstrate profitable acquisition channels, a critical factor when selling a business to potential buyers. Organic growth, while valuable in the long run, is less predictable and takes longer to yield significant returns.
    Successful businesses need a balance of both paid and organic strategies. While paid ads offer immediate returns and scalability, organic content is a long-term investment that enhances brand value and trust. Effective paid advertising requires testing, optimization, and a solid product or service. By understanding and leveraging both paid and organic methods, businesses can achieve sustainable growth and improved valuations.
    CHAPTER TITLES
    1:17 - The Importance of Both Paid Ads and Organic Growth 
    1:50 - Why Paid Ads are Essential for Business Consistency 
    2:51 - Comparing Paid Ads to Organic Growth
    4:03 - Analogies: Paid Ads vs. Organic Growth
    4:29 - The Challenges and Benefits of Paid Ads 
    5:10 - The Long-Term Value of Organic Growth
    6:17 - Building a Balanced Strategy 
    6:56 - Organic Growth as a Long-Term Strategy 
    7:15 - Paid Ads and Business Valuation 
    8:44 - Examples of Big Brands Using Paid Ads
    9:10 - The Role of Different Types of Paid Traffic 
    10:39 - The Myth of Affording Paid Ads 
    11:58 - Personal Success Stories with Paid Ads
    12:42 - Integrating Organic Growth and Paid Ads 
    12:56 - Creating Viral and Branded Content for Organic Growth
    14:33 - The Importance of Testing in Paid Ads 
    14:51 - Guidance for Members on Paid and Organic Strategies 
    16:06 - Summary and Final Thoughts on Paid vs. Organic
    Connect with Rudy Mawer:
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    • 17 min
    Fast Track Your Brand Growth! - How Small Businesses Can Leverage Celebrities w/Ben Press

    Fast Track Your Brand Growth! - How Small Businesses Can Leverage Celebrities w/Ben Press

    In today's episode we have Ben Press, someone who found some of the greatest stars we have seen in our favorite movies. One he is most known for is securing a role for Amanda Seyfried in "Mamma Mia!" despite initial resistance from the studio, highlighting the importance of persistence and leveraging trusted relationships. He emphasizes never taking no for an answer and building authentic connections that can facilitate achieving significant goals. This mindset, which was crucial in his career as an agent, enabled him to navigate the industry successfully and secure major opportunities for his clients.
    In the discussion, Ben also delves into his transition from talent representation to the world of entertainment technology startups. He talks about his involvement in ventures like Russell Wilson's TraceMe, which was later acquired by Nike, and his advisory role at Cameo. He explains how celebrities have become more accessible for brand collaborations due to economic changes in the entertainment industry and shares insights on how entrepreneurs can leverage celebrity partnerships for brand growth. His approach combines understanding target demographics, vetting potential celebrity partners, and structuring equity deals to benefit both parties.
    CHAPTER TITLES
    1:00 - Introduction and Guest Overview
    2:08 - From Mailroom to Agent: Ben's Career Journey
    2:30 - Working with Hollywood Legends
    3:00 - Packaging America's Next Top Model and Mamma Mia
    3:45 - Pivot to Entertainment Tech Startups
    4:20 - Leveraging Celebrity for Business Growth
    5:00 - Evolution of Celebrity Brand Work
    6:10 - How to Engage Celebrities for Your Brand
    7:25 - Vetting and Selecting the Right Celebrity
    8:45 - Structuring Equity and Compensation Deals
    10:15 - The Importance of Fast Decisions in Celebrity Deals
    11:00 - Activations and Fundraising with Celebrities
    12:21 - Creating Authentic Celebrity Partnerships
    13:08 - Case Study: Landing Amanda Seyfried for Mamma Mia
    16:23 - Lessons in Persistence and Relationship Building
    18:10 - Strategies for Effective Asks
    19:27 - Encouraging Staff to Overcome 'No' Responses
    20:41 - Turning 'No' into 'Maybe' and 'Maybe' into Meetings
    Connect with Rudy Mawer:
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    Facebook
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    • 27 min

Customer Reviews

4.9 out of 5
102 Ratings

102 Ratings

Mollysbarrow ,

Succinct, helpful, tangible advice

I am pretty blown away by the information that I have taken away from this podcast. Rudy offers quick, concrete tips that have allowed me to think outside the box. As a business owner of a brick and mortar brewery, I didn’t expect to get so much out of such a different kind of entrepreneur, but the topics have transferred over and aided me in thinking much bigger than I had allowed myself previously. 5 stars.

itsMikeyMiami ,

Can’t stop listening to The Red Life!!🔥

Ever since I’ve found this podcast I’ve literally listened to every episode. If you’re an entrepreneur who feels sort-of like an outcast in society & has trouble connecting to normal everyday people, then I’m sure you’ll understand why it’s so easy to resonate with the things Rudy usually talks about.

It’s also nice that the episodes aren’t insanely long so you can tune in quick to remind yourself you’re on the right track, and then get back to work👌

BallaRulies ,

Best Podcast for Buisness trying to scale!

Everything Rudy speaks on is gold. Im always applying marketing strategies Rudy shares keeping me years ahead of the game and making my ROI skyrocket if you are a serious entrepreneur or business owner and want real results from proven marketing strategies this is the podcast for you!

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