Living The Red Life Rudy Mawer

In todays episode i sit down with Bernt Ullmann, a prominent figure in the licensing and brand management industry, often referred to as the "$6 Billion Man." Ullmann shares insights from his extensive career, including his involvement in one of the largest celebrity licensing deals with Jennifer Lopez, valued at $3.5 billion. He discusses his journey from working with Donna Karan and Fubu to partnering with Tommy Hilfiger and launching Star Branding. The conversation delves into the intricacies of licensing, highlighting its two primary forms—territory and product licensing—and the significant role it plays in business expansion.
Bernt offers practical advice for entrepreneurs looking to scale their businesses beyond traditional methods like funnels and social media. He emphasizes the importance of creativity and thinking big, citing examples such as Fubu's innovative trade show strategy and Tommy Hilfiger's collaboration with Gigi Hadid. The episode underscores the potential of licensing and strategic partnerships to drive growth and reach new markets, encouraging entrepreneurs to overcome limited beliefs and explore these opportunities. Ullmann also shares resources for listeners to learn more about his work and continue their education in brand acceleration and IP monetization.
CHAPTERS
01:08 - Introduction to the $6 Billion Man: Ben Allman
02:09 - Ben Allman's Career Highlights and Major Deals
03:30 - Brand Management and IP Monetization in Fashion
04:42 - The Evolution of Fubu: From $100 Million to $400 Million
05:55 - Star Branding and The $3.5 Billion J Lo Deal
07:08 - Understanding Licensing: Territory and Product Licensing
08:35 - Practical Steps for Small Businesses to Start Licensing
09:15 - Creative Marketing Tactics: The Fubu Trade Show Strategy
10:31 - Celebrity Collaborations: The Tommy Hilfiger & Gigi Hadid Example
12:18 - Case Study: The Jennifer Lopez Deal with Kohl's
14:09 - Breaking into New Markets with Strategic Partnerships
16:43 - Thinking Big: Overcoming Limited Beliefs in Business
17:59 - Final Thoughts on Expanding Your Business with Licensing
18:27 - Where to Learn More About Ben Allman
19:00 - Closing Remarks and Future Collaboration Prospects

Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

All Gas. No Breaks. In todays episode i share insights on my hectic yet productive lifestyle, emphasizing the importance of relentless effort, extensive networking, and strategic planning. I describe my packed schedule, which often includes attending multiple events in different cities within a short time frame, and how i maximize every moment, even during travel. I attribute much of my success to consistently saying yes to opportunities and pushing myself to maintain a high level of productivity, despite the challenges of constant travel and limited sleep.
I also touch on the significance of maintaining a healthy routine, including regular exercise, proper nutrition, and efficient time management. I go over practical tips for staying productive while traveling, such as scheduling calls during transit, utilizing in-flight Wi-Fi for work, and ensuring a healthy diet by arranging for protein shakes and energy drinks to be delivered to my hotel. My approach combines dedication, strategic thinking, and a commitment to self-care, which i believe are crucial for achieving extraordinary success.
CHAPTERS
01:13 - Welcome to Living the Red Life
01:18 - All Gas, No Breaks: The Hustle Mindset
01:25 - The Power of Networking and Events
02:05 - From Judge Panels to Red Carpets: A Busy Week
02:31 - Juggling Networking and Business Management
02:53 - Overcoming Excuses to Attend Events
04:00 - Going Nomad: A Strategy for Success
05:01 - Lifestyle Design for Business Growth
06:45 - Extreme Measures for Extreme Success
07:00 - A Day in the Life: Event Hopping Across Cities
08:43 - The Cost of Success: Sacrifices and Payoffs
09:25 - Maximizing Opportunities Through Relationships
10:52 - Managing Business While Traveling
13:20 - Stacking the Day: Optimizing Every Minute
16:20 - Staying Healthy and Energized on the Road
Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

In this podcast episode, Steve Forbes discusses the history and evolution of the Forbes media empire, starting from its origins with his grandfather, an immigrant from Scotland. He shares insights into how his grandfather built the company through determination and innovation, even during challenging times like the Great Depression. Forbes emphasizes the importance of adapting to change, particularly in response to the rise of the internet, which transformed the media landscape. He highlights key initiatives like the 30 Under 30 list, which showcases young entrepreneurial talent, as examples of how Forbes has continuously innovated to stay relevant and successful.
Forbes also delves into the mindset required to navigate crises, such as the COVID-19 pandemic, which forced many businesses, including Forbes, to pivot quickly and find new ways to operate. He discusses the challenges and rewards of maintaining a prestigious brand and the need for constant differentiation in a competitive market. Forbes advises entrepreneurs to focus on understanding their customers' needs and to be prepared to innovate and adjust their strategies in response to changing circumstances. He underscores the importance of persistence, adaptability, and having a strong team to support business growth and success.
CHAPTERS
01:12 - Welcome to Living The Red Life with Steve Forbes
02:10 - The Origins of the Forbes Media Empire
03:33 - Lessons from the Great Depression
04:50 - Adapting to the Internet Era
06:47 - The Importance of Innovation in Business
08:02 - Navigating Unpredictable Events
09:40 - Entrepreneurial Mindset During COVID-19
10:26 - Balancing Crisis Management with Future Planning
11:30 - The Evolution and Future of Forbes
13:26 - The Constant Need for Differentiation
14:43 - Maintaining Momentum in Business
15:56 - Advice for the Younger Entrepreneurial Self


Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

In today's episode, i delve into marketing lessons drawn from Will Smith's promotional strategies, particularly in light of his recent activities. The persistence and relentless efforts seen in the marketing campaigns of Smith and Martin Lawrence for the "Bad Boys" franchise are insane. Key lessons include the need for constant promotional efforts and the benefits of maintaining a high level of visibility, even during times of controversy or fluctuating popularity. Major figures like Will Smith and entrepreneurs alike can thrive by consistently putting themselves out there and staying active in their promotional activities.
The episode continues with a detailed exploration of Will Smith's recent marketing strategies. I discuss various tactics Smith has employed to rejuvenate his brand, such as a viral movie theatre visit and leveraging global promotional tours. Behind-the-scenes content is crucial and it can engage audiences by providing an insider look at the filmmaking process. Furthermore, they touch on the power of social media and celebrity partnerships in amplifying promotional reach. The podcast concludes by contrasting comprehensive marketing efforts with minimal approaches, illustrating how robust, all-in strategies can lead to more successful product launches and greater audience engagement.
CHAPTERS
1:12 - Introduction to Marketing Lessons from Will Smith
2:18 - The Persistence of Will Smith and Martin Lawrence
3:19 - Lesson 1: Relentless Effort in Promotion
4:14 - Importance of Consistent Self-Promotion
5:54 - Marketing Insights from Top Brands
7:21 - Self-Assessment in Marketing Efforts
8:47 - Will Smith’s Strategy Post-Controversy
9:34 - Viral Marketing: The Movie Theatre Stunt
11:00 - Global Promotion: Red Carpet World Tour
12:33 - Behind the Scenes Content as a Marketing Tool 
14:22 - Teasing Production Techniques
15:23 - Leveraging Social Media and Other Platforms
16:04 - Celebrity Cameos and Strategic Partnerships
17:31 - Comprehensive Marketing Strategies
18:03 - All-In vs. Minimal Effort in Product Launches 

Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

In this episode, Victoria and Oksana, health-focused entrepreneurs, share insights on achieving peak performance and enhancing energy levels for busy professionals. They discuss practical strategies for boosting vitality, emphasizing the importance of adequate hydration, stress management, and consistent exercise. Victoria and Oksana highlight the significance of individualized nutrition, particularly the role of minerals like magnesium, in combating fatigue and supporting overall well-being. They point out that common issues such as brain fog and persistent tiredness may often be linked to underlying inflammation and nutrient deficiencies.
Victoria and Oksana provide actionable tips for optimizing health and productivity, focusing on the unique challenges faced by entrepreneurs, such as managing stress and maintaining a balanced lifestyle amidst demanding schedules. They advocate for personalized health approaches, including regular assessments of hydration, diet, and mental wellness, to prevent chronic inflammation and ensure sustained energy and focus.
CHAPTERS
1:00 - Welcome to Living The Red Life
1:22 - Meet the Guests
2:10 - From Scientist to Entrepreneur
3:21 - Power Duo: Dividing Roles in Business
4:19 - Transitioning to Marketing and Business Growth
5:18 - Key Tips for Entrepreneurial Energy and Focus
5:56 - Importance of Hydration
7:16 - Dehydration and Its Impact
9:20 - Managing Anxiety and Stress
10:50 - Structuring Self-Care into Your Day
12:06 - The Vital Role of Exercise
13:38 - Optimizing Nutrition for Energy
14:16 - Common Nutritional Deficiencies
16:30 - Understanding and Managing Inflammation
18:55 - Testing and Addressing Inflammation
Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter

In this episode, I delve into the significance of strong versus weak mindsets for entrepreneurs and their teams. It begins with a discussion about the alarming increase in weak mindsets, marked by fragility and a lack of resilience, and how this trend negatively impacts both personal and professional lives. I share personal anecdotes about overcoming serious challenges like theft and breaches of contract, highlighting the importance of mental fortitude in navigating such adversities. The episode emphasizes the necessity for entrepreneurs to develop a resilient mindset, not only to achieve success and happiness but also to create a productive and positive work environment.
I explore practical strategies for cultivating a strong mindset among employees and managing weak mindsets within teams. It discusses the detrimental effects of negativity in the workplace and the value of surrounding oneself with positive, strong-minded individuals. The host offers insights into handling setbacks effectively and underscores the correlation between mindset and life events, arguing that a strong mindset helps avoid a cascade of negative occurrences. Overall, the episode provides valuable guidance on fostering resilience and mental strength to better handle the challenges of entrepreneurship.


CHAPTER TITLES
1:06 - Welcome and Episode Overview
1:54 - The $1,000 Program Giveaway
2:03 - Weak Mindset: A Growing Concern
3:16 - Strengthening Your Mindset for Success
4:02 - Real Challenges in Business: My Experiences
5:01 - The Importance of Resilient Employees
6:01 - The Cost of Negativity in the Workplace
7:02 - Building Mental Fortitude: A CEO’s Perspective
8:30 - Handling Setbacks: Lessons from a CEO
10:30 - Managing Weak Mindsets in Your Team
12:08 - The Power of Positive Surroundings
17:29 - Correlation Between Mindset and Life Events


Connect with Rudy Mawer:
LinkedIn
Instagram
Facebook
Twitter