224 episodes

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

Local SEO Tactics and Digital Marketing Strategies Local SEO Tactics: SEO Tips and Tricks For Your Website

    • Business
    • 4.9 • 145 Ratings

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

    How to Incentivize Your Employees to Get Google Reviews with Theresa Mattioli - 224

    How to Incentivize Your Employees to Get Google Reviews with Theresa Mattioli - 224

    Making Reviews Part of the Company Culture

    Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values. 







    What You’ll Learn
    Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success.






     
    Follow along to learn how integrating a robust review strategy can pave the way for sustained business success! 
    Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/
    FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/
    Ask us a question: https://www.localseotactics.com/questions/

    • 44 min
    Setting Up Your 2024 SEO Goals - 223

    Setting Up Your 2024 SEO Goals - 223

    Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year. 
    Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!
    Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/
    FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/
    Ask us a question: https://www.localseotactics.com/questions/
     

    • 36 min
    Will Hiding My Address on GBP While Showing On Citations Hurt My SEO? - 222

    Will Hiding My Address on GBP While Showing On Citations Hurt My SEO? - 222

    Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP.
    Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/
    Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!
    FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/
    Ask us a question: https://www.localseotactics.com/questions/
     

    • 19 min
    Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221

    Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221

    Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now!
    What You’ll Learn Why you should personalize your AI-generated content for better engagement in 2024 How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!
    Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/
    Resources:
    Free SEO Audit Ask us a Question 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You 98 Answering Your Website Schema Questions 136 Answering Your Questions About Schema 168 - Terry Samuels Answers Your Local Business Schema Questions Linkwhisper Zimmwriter Search Atlas seospringtraining.com salterrasite.com SpyFu

    • 1 hr 24 min
    Do Business Hours Impact Ranking For Google Business Profile? - 220

    Do Business Hours Impact Ranking For Google Business Profile? - 220

    Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business.
    What You’ll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!
    Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/
    Watch on YouTube: https://youtu.be/BTPgAed0mRs
    Show Notes:

    Free SEO Audit Ask us a Question SEJ - Google Confirms ‘Openness’ As Local Search Ranking Factor Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024 Do I Need SEO On Both My Website and My GMB? – 110

    • 19 min
    Choosing The Right Keywords For Low Volume Searches - 219

    Choosing The Right Keywords For Low Volume Searches - 219

    Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape.
    What You’ll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/
    FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/
    Ask us a question: https://www.localseotactics.com/questions/
    Related Epsiodes:
    Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools Episode 68: How to Do Keyword Research for SEO Content Writing Episode 121: Should I Focus on High Volume Keywords for My SEO Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

    • 22 min

Customer Reviews

4.9 out of 5
145 Ratings

145 Ratings

AlexByers ,

Honestly the ONLY SEO Podcast Worth Listening

I normally don’t take the time to leave reviews but I have tried to listen to a lot of marketing and SEO related podcasts and always stopped after an episode or two.

HIGHLY RECOMMEND THIS PODCAST NO MATTER WHAT YOUR LEVEL OF EXPERTISE MAY BE!

THANKS!

Lopasmax ,

Fantastic podcast

Lots of practical information in an easy to listen format.

Maplonia ,

Generous and Accurate Information

Thanks for the Podcast and SEO audit tool. Highly recommend.

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