59 episodes

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.

Local SEO Tactics and Digital Marketing Strategies Local SEO Tactics: SEO Tips and Tricks For Your Website

    • Marketing
    • 5.0, 69 Ratings

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.

    Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of - 59

    Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of - 59

    This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing.
     
    Google has released some new Google My Business attributes related to the Coronavirus pandemic You can add attributes such as curbside pickup, take out, delivery, and in-store shopping Not many businesses are taking advantage of this attribute right now You may have to change your primary business category if you are not seeing the attributes Discover what categories your competitors are using if they trigger attributes but you are not

    • 5 min
    How To Videos Are Hot Right Now - Leverage Them On Your Website For SEO Benefits - 058

    How To Videos Are Hot Right Now - Leverage Them On Your Website For SEO Benefits - 058

    How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy!
     
    Use How-To videos on your website to get SEO benefits How-to videos are extremely popular right now There are many types of How-To videos you can produce You can easily create videos, post them to YouTube, and embed them in your web pages Leverage your videos A How-To video does not have to be a DIY video or a tutorial video How To make things or build things are easy videos that you can make if relevant to your business You can make How To videos that guide customers on how to hire services like what you provide Make educational How-To videos to help customers know when to replace or repair items you provide  
     

    • 28 min
    Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites - 057

    Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites - 057

    In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website.  One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site.  A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have web pages or sections of their website dedicated to giving local businesses more visibility.  There are resource pages, maps, and listings of businesses that are open, and the services they provide.  This is an excellent and easy way to obtain great high quality and relevant backlinks for your website.  In this episode we'll discuss the tactics and strategies you can take advantage of right now.
     
    Backlinks are a big part of search engine ranking in Google Most media outlets have a page online to list local businesses that are open Often times you can link back to your website on these sites Find local TV, radio, newspaper, or online publications Look for their Coronavirus resources area and find their posting area Get your business listed in as many as possible  
     

    • 25 min
    Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted - 056

    Website Security During The Pandemic - The Bad Guys Are Taking Advantage While We Are All Distracted - 056

    When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, "An ounce of prevention is worth a pound of cure" and that holds true for this topic here.  Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road.
     
    Always be aware of website security, especially in times of great distraction Security issues can impact your customers or users and your search engine visibility Your website should be secure with SSL security If you are using Wordpress, keep Wordpress updated to current releases Make sure all Wordpress themes and plugins are updated to avoid security vulnerabilities Use security plugins for Wordpress to easily strengthen the security of your website Audit user access, credentials, and password policies to understand who has access to your website If your website is compromised, your web page speed can be impacted severely If your website is compromised your email addresses can get blacklisted and prevent emails from being delivered An exposed website can be hijacked and used for phishing scams, or to charge you a ransom to restore it You can use software to monitor your website and watch for any unauthorized changes

    • 28 min
    How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic - 055

    How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic - 055

    In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic.  It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now.  By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace.  Leverage technology and your human resources to change now, setting your business up for maximum success now and also for the future.
    What You’ll Learn
    Ways that businesses are pivoting their digital marketing for the coronavirus pandemic Google reviews are still paused by Google, so new reviews are not showing The questions and answers section of Google My Business is also temporarily down Keep using the available GMB features, like posts and photos to communicate Make sure you communicate your business open status front and center online If you have downtime and extra labor, you can focus on producing content to improve Google rankings Record videos to showcase your products to customers and leverage the videos online or in emails Show customers what you are doing right now for no-touch service, and how you are being clean Customers are looking online to see what steps your business is taking to be safe during the pandemic Understand your market and how it is shifting today, and make sure you adapt with it to serve customers Look at selling gift certificates to generate revenue now and stay connected with your customers View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-remain-open-for-business-and-stay-relevant-online-during-the-coronavirus-pandemic-055/
     

    • 51 min
    Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future - 054

    Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future - 054

    Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will win you new business now while positioning your brand for operating in the future COVID-19 era, however long that may be.
    What people are doing to make sure their businesses stay open and active How to let everyone know you are open for business still How to better communicate with customers about your business and status Opportunities with social media and digital communications Position your brand to survive the coronavirus pandemic

    • 21 min

Customer Reviews

5.0 out of 5
69 Ratings

69 Ratings

E. McC ,

Interesting but no fluff

Very impressed, interesting yet very good! Am a local business and learned much even just started listening! Thanks will be checking out their website.

skipinco ,

Useful Information In Every Episode

Really appreciate the straightforward nature of the content in this show. As an agency owner (Delegal Digital) I find actionable insights every time I listen. Glad you guys are back. Thank you!

Shmamex ,

Theys guys know their SEO

I have listened to TONS of SEO podcasts, and Local SEO Tactics is one of best. Each episode contains something practical and actionable to immediately apply. They do a good job of going from basic to quite in depth, so there's something here for everyone. Frankly if you're a business owner, and not following the advice laid out in these pithy podcasts, you're just leaving money on the table. Thanks and keep up the good work!

Top Podcasts In Marketing

Listeners Also Subscribed To