Lock-In by HappyStack 🥞

HappyStack 🥞
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Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.

  1. 22H AGO

    She Scaled DOAC to 1 Billion Listens (Here's Why She Left) | Grace Andrews

    Meet Grace Andrews, the 28-year-old Marketing Director behind the world's biggest podcast - Diary of a CEO. Grace joined Steven Bartlett as DOAC's third employee in 2020 when the podcast had just 8,000 subscribers. Through trial, error, and in Grace's own words 'lots of naivety' she built the marketing playbook that scaled the brand to more than 1 Billion listens in just four years. In our chat with Grace, we deep dive her playbook for building the world's biggest podcast while also diving into the top social media tips and trends for 2025. Not one to be missed!

    1h 12m

  2. JUL 10

    Meet The Marketing Genius Who Turned Ryanair Into Social's Funniest Brand

    Meet Michael Corcoran and Dave Morrissey. Mates, drinking buddies, and two of the UK's leading social marketers. Michael is the marketing genius who turned Ryanair into the world's leading airline on social, clocking up more than 1 billion organic impressions in 12 months. Now he's building Slice, a consultancy agency where he's helping some of the UK's top brands cut through the noise and grow on social. Dave has spent the last three years leading out e-commerce at TikTok where he has helped the UK's top DTC brands scale their revenues through TikTok Shop. In this unfiltered chat, we deep dive on the strategy that built Ryanair into a global leader on social, how brands can level-up on TikTok, and some hot takes on the future of social. Not one to be missed!

    1h 6m
  3. The Sports Stars Building A Multi-Million CBD Empire | George Kruis & Dom Day

    JUN 26

    The Sports Stars Building A Multi-Million CBD Empire | George Kruis & Dom Day

    Bio. George Kruis and Dom Day aren’t your average founders, they’re former international rugby stars who went from scrums and stadiums to supplements and Sainsbury’s. As ex-Saracens teammates, their journey from elite athletes to co-founders of wellness brand ‘FourFive’ is full of unexpected pivots, hard-won lessons, and big wins in both the worlds of e-commerce and retail. In this episode, George and Dom get real about the moment they knew they had something special with FourFive, how they tackled the transition from rugby to retail, and the mindset shift that came with life after sport. From leveraging their athlete networks to landing shelf space in major retailers, they unpack how they found their “unfair advantage” and built a trusted name in the crowded wellness space. Including the challenges of scaling and building a brand around a highly regulated product, CBD. They talk Shopify, subscriptions, investor relationships, and even the science (or lack of) behind whether FourFive can really cure a hangover. We say it can. If you're a founder, athlete, or someone in between, this one’s packed with energy, insight, and inspiration. And a good load of laughs too. Timestamps 0:00 Trailer 01:30 The Back Heel Conversion 02:56 The Aha Moment for FourFive/ The Idea for FourFive 05:10 Transitioning from Rugby to Entrepreneurship 07:55 Finding the Right People and Support 09:15 Lessons in Communication 09:52 Preparing for Life After Rugby/ Tapping into your Network 14:18 Lean into your Skillset/ Finding your Unfair Advantage 17:17 Getting into retail/ Sainsbury's 20:43 The Ecom Pivot 22.06 The Parallels between Sports Teams and Businesses 29:35 Goal Setting 31:49 Is FourFive a Hangover Remedy? 36:53 Challenges of being in the CBD Space 40:17 Shopify + Subscriptions 43:38 Influencers and Investors 46:15 Jack's POV

    52 min
  4. How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly

    JUN 11

    How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly

    TikTok isn’t just for lip-syncing teens anymore. In the last three years, a host of social-first brands have broken-through to become multi-million pound businesses. Their secret? Content. And nobody in the beauty space does it better than Daisy Kelly and Glow For It. In just four short years, Daisy has taken Glow For It from a small side-hustle in her mum's kitchen, into a brand doing six figures a day on TikTok Shop.Daisy is the latest guest in the pub to chat about the brand's origin story, her playbook for success using TikTok Shop, the importance of authenticity when building a community, and how Glow For It recently sold a product every 19 seconds.. across a 12 hour TikTok Live! If you’re looking to crack TikTok in 2025, this isn’t one to be missed.

    53 min
  5. Spencer Matthews: He Overcame Addiction to Build a Global Drinks Brand

    MAY 28

    Spencer Matthews: He Overcame Addiction to Build a Global Drinks Brand

    Some know Spencer Matthews as a Reality TV Star. Others know him as a World-Record Holder. But beyond the public eye, Spencer's journey over the last few years from overcoming addiction through to founding 'clean alcohol' brand CleanCo is one fit for a movie. Spencer is the latest guest into the pub, and this one is (quite literally at times) barking mad. Sharing stories from his early struggles with alcohol and the inception of CleanCo, through to his extreme physical challenges and family life, this is definitely our most inspiring episode yet.

    1h 23m
  6. He Built A £50M / Year Fragrance Business From His Bedroom - Connor Martin of The Essence Vault

    MAY 14

    He Built A £50M / Year Fragrance Business From His Bedroom - Connor Martin of The Essence Vault

    Some of the world's best ecom brands were founded by a bullish founder from the comfort of their bedroom. But, Connor Martin must be the first to manufacture and sell fragrances from his! Connor founded The Essence Vault in 2019, with humble beginnings at local street markets in Belfast. He's since grown the brand to be the UK's largest online fragrance business, turning over more than £50 million per year. From becoming the first UK brand on TikTok Shop, to building out a 300 person team, Connor is one of Europe's sharpest brand operators. He joined us to chat through his journey, playbook, and to share some hilarious stories along the way.

    1h 12m
  7. He's Made $100M Selling Lemon Water | Yanni Hufnagel from Lemon Perfect

    APR 10

    He's Made $100M Selling Lemon Water | Yanni Hufnagel from Lemon Perfect

    Yanni Hufnagel isn’t your typical founder. He’s a former basketball coach that brings energy and motivation to the business world in a way we haven’t seen before. Yanni found his niche with the refreshing lemon water drink, Lemon Perfect, now the fastest growing enhanced water brand in the US. From seeing his product stocked in major chains like Whole Foods and CVS, to bringing Beyonce on board as an investor, Lemon Perfect has taken the beverage market by storm. Having crossed more than $100mn in revenue, Yanni is now pushing towards a billion dollar valuation. He sat down to chat with us about his early journey, the importance of relationships in building a retail brand, and the impact of bringing major celebrities like Beyonce on board when scaling. ____ Timestamps: 00:00 Trailer 01:35 The Initial Idea for Lemon Perfect 05:34 Fractional Resources: Running a Brand as a Solo Founder 08:47 Why Athletes Make Great Entrepreneurs 12:00 Wins & Losses in Year 1: The Pivot Away from Refrigerated 15:50 Tips for Getting Into Retail 21:27 The Impact of Celebrity Endorsements 24:34 Why Building a Beverage Company is a Streetfight 26:22 How Beyonce Became an Investor 29:06 The Next 24 Months ___ Follow us across our socials: - Twitter: https://x.com/happystackhq - LinkedIn: https://www.linkedin.com/company/happystackhq/ - Instagram: https://www.instagram.com/happystackhq ___ Check out the HappyStack website: https://www.happystack.com/ We connect the world's best DTC brands with the software they need to scale efficiently. ___ Check out Yanni & Lemon Perfect: https://www.linkedin.com/in/yhufnagel/ https://www.instagram.com/yanni/ https://x.com/yhufnagel ___ #ecommerce #podcast #founder #business #makemoneyonline #lemonperfect Hosted on Acast. See acast.com/privacy for more information.

    34 min
  8. Almost Home: The Rising Streetwear Label Valuing Authenticity Over Profitability

    MAR 26

    Almost Home: The Rising Streetwear Label Valuing Authenticity Over Profitability

    In a world where new fashion brands are started every day, authenticity is rare. But Luke Murphy and his brand Almost Home, have it in droves. He’s prioritised creativity above all else, designing pitch-perfect products for his community, and prioritising the long term game, over short term monetary gains. From collaborating with industry giants like Cole Buxton and UVU, to seeing Rio Ferdinand repping his gear at the Champions League Final, Luke joins us for a few Guinness to give his unique take on building a fashion brand in 2025. ___ Timestamps: 00:00 Trailer 01:25 Origins of Almost Home 06:10 Taking the leap as a founder 08:30 Building a brand first, ecom store second 09:46 The importance of finding the right co-founder 14:38 The story behind Almost Home's logo 17:24 Daily ups and downs of running a business 21:34 Balancing product quality with a sustainable business 24:32 Working alongside Cole Buxton & UVU 26:37 Why UVU have blown up as a brand 30:23 Nail your product before attempting to scale 33:03 Rio wearing Almost Home at the UCL final 37:11 Getting the basics right as a new founder 42:54 How ALD redefined the retail experience 45:16 Staying true to your brand amidst ever-changing trends 48:49 What Luke knows now, he wish he knew at the start Hosted on Acast. See acast.com/privacy for more information.

    51 min
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About

Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.

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