Lock-In by HappyStack ๐Ÿฅž

HappyStack ๐Ÿฅž
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Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the worldโ€™s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes theyโ€™ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.

  1. 8์›” 14์ผ

    From ยฃ0 to ยฃ10m Per Year Selling Jewellery At 27 | Olivia Jenkins

    Meet Olivia Jenkins - the founder behind the fastest-growing jewellery brand in e-commerce.In 2020, she was burnt out, broke, and dealing with the recent loss of her mum. Alongside her partner Jack, she channelled this grief to start D. Louise โ€” a multi-million pound jewellery brand now loved by thousands of women across the UK from Molly-Mae to Maya Jama.In this unfiltered episode, Olivia shares how she turned a side hustle into an eight-figure business.Chapters00:00 - Trailer01:10 - Introductions02:10 - Launching a brand with zero experience 08:30 - The importance of customer-centricity 10:24 - Sourcing and selling her first products13:20 - Bootstrapping the first drops 18:55 - Taking the leap full-time, & working with your partner24:50 - Black Friday: The day everything changed25:50 - Bringing Gymsharks ex-CEO on board29:50 - Importance of authenticity in collaborations33:40 - Handling negative reviews and customer experience35:10 - What made D.Louise stand out in a saturated market44:30 - Future categories and avoiding distraction47:00 - Why big brands can't copy D.Louise52:40 - Shifting Behaviours: Women buying themselves jewellery54:00 - The big vision for D.Louise56:30 - Rebranding: Telling her mother's story through design

    1์‹œ๊ฐ„ 2๋ถ„

  2. 7์›” 30์ผ

    She Scaled Steven Bartlett to 1 Billion Listens - Here's Why She Left | Grace Andrews

    Meet Grace Andrews, the 28-year-old Marketing Director behind the world's biggest podcast - Diary of a CEO. Grace joined Steven Bartlett as DOAC's third employee in 2020 when the podcast had just 8,000 subscribers. Through trial, error, and in Grace's own words 'lots of naivety' she built the marketing playbook that scaled the brand to more than 1 Billion listens in just four years. In our chat with Grace, we deep dive her playbook for building the world's biggest podcast while also diving into the top social media tips and trends for 2025. Not one to be missed!

    1์‹œ๊ฐ„ 12๋ถ„

  3. 7์›” 10์ผ

    Meet The Marketing Genius Who Turned Ryanair Into Social's Funniest Brand

    Meet Michael Corcoran and Dave Morrissey. Mates, drinking buddies, and two of the UK's leading social marketers. Michael is the marketing genius who turned Ryanair into the world's leading airline on social, clocking up more than 1 billion organic impressions in 12 months. Now he's building Slice, a consultancy agency where he's helping some of the UK's top brands cut through the noise and grow on social. Dave has spent the last three years leading out e-commerce at TikTok where he has helped the UK's top DTC brands scale their revenues through TikTok Shop. In this unfiltered chat, we deep dive on the strategy that built Ryanair into a global leader on social, how brands can level-up on TikTok, and some hot takes on the future of social. Not one to be missed!

    1์‹œ๊ฐ„ 6๋ถ„
  4. The Sports Stars Building A Multi-Million CBD Empire | George Kruis & Dom Day

    6์›” 26์ผ

    The Sports Stars Building A Multi-Million CBD Empire | George Kruis & Dom Day

    Bio. George Kruis and Dom Day arenโ€™t your average founders, theyโ€™re former international rugby stars who went from scrums and stadiums to supplements and Sainsburyโ€™s. As ex-Saracens teammates, their journey from elite athletes to co-founders of wellness brand โ€˜FourFiveโ€™ is full of unexpected pivots, hard-won lessons, and big wins in both the worlds of e-commerce and retail. In this episode, George and Dom get real about the moment they knew they had something special with FourFive, how they tackled the transition from rugby to retail, and the mindset shift that came with life after sport. From leveraging their athlete networks to landing shelf space in major retailers, they unpack how they found their โ€œunfair advantageโ€ and built a trusted name in the crowded wellness space. Including the challenges of scaling and building a brand around a highly regulated product, CBD. They talk Shopify, subscriptions, investor relationships, and even the science (or lack of) behind whether FourFive can really cure a hangover. We say it can. If you're a founder, athlete, or someone in between, this oneโ€™s packed with energy, insight, and inspiration. And a good load of laughs too. Timestamps 0:00 Trailer 01:30 The Back Heel Conversion 02:56 The Aha Moment for FourFive/ The Idea for FourFive 05:10 Transitioning from Rugby to Entrepreneurship 07:55 Finding the Right People and Support 09:15 Lessons in Communication 09:52 Preparing for Life After Rugby/ Tapping into your Network 14:18 Lean into your Skillset/ Finding your Unfair Advantage 17:17 Getting into retail/ Sainsbury's 20:43 The Ecom Pivot 22.06 The Parallels between Sports Teams and Businesses 29:35 Goal Setting 31:49 Is FourFive a Hangover Remedy? 36:53 Challenges of being in the CBD Space 40:17 Shopify + Subscriptions 43:38 Influencers and Investors 46:15 Jack's POV

    52๋ถ„
  5. How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly

    6์›” 11์ผ

    How This 25 Year Old Built A $100k/Day Brand on TikTok | Daisy Kelly

    TikTok isnโ€™t just for lip-syncing teens anymore. In the last three years, a host of social-first brands have broken-through to become multi-million pound businesses. Their secret? Content. And nobody in the beauty space does it better than Daisy Kelly and Glow For It. In just four short years, Daisy has taken Glow For It from a small side-hustle in her mum's kitchen, into a brand doing six figures a day on TikTok Shop.Daisy is the latest guest in the pub to chat about the brand's origin story, her playbook for success using TikTok Shop, the importance of authenticity when building a community, and how Glow For It recently sold a product every 19 seconds.. across a 12 hour TikTok Live! If youโ€™re looking to crack TikTok in 2025, this isnโ€™t one to be missed.

    53๋ถ„
  6. Spencer Matthews: He Overcame Addiction to Build a Global Drinks Brand

    5์›” 28์ผ

    Spencer Matthews: He Overcame Addiction to Build a Global Drinks Brand

    Some know Spencer Matthews as a Reality TV Star. Others know him as a World-Record Holder. But beyond the public eye, Spencer's journey over the last few years from overcoming addiction through to founding 'clean alcohol' brand CleanCo is one fit for a movie. Spencer is the latest guest into the pub, and this one is (quite literally at times) barking mad. Sharing stories from his early struggles with alcohol and the inception of CleanCo, through to his extreme physical challenges and family life, this is definitely our most inspiring episode yet.

    1์‹œ๊ฐ„ 23๋ถ„
  7. He Built A ยฃ50M / Year Fragrance Business From His Bedroom - Connor Martin of The Essence Vault

    5์›” 14์ผ

    He Built A ยฃ50M / Year Fragrance Business From His Bedroom - Connor Martin of The Essence Vault

    Some of the world's best ecom brands were founded by a bullish founder from the comfort of their bedroom. But, Connor Martin must be the first to manufacture and sell fragrances from his! Connor founded The Essence Vault in 2019, with humble beginnings at local street markets in Belfast. He's since grown the brand to be the UK's largest online fragrance business, turning over more than ยฃ50 million per year. From becoming the first UK brand on TikTok Shop, to building out a 300 person team, Connor is one of Europe's sharpest brand operators. He joined us to chat through his journey, playbook, and to share some hilarious stories along the way.

    1์‹œ๊ฐ„ 12๋ถ„
  8. He's Made $100M Selling Lemon Water | Yanni Hufnagel from Lemon Perfect

    4์›” 10์ผ

    He's Made $100M Selling Lemon Water | Yanni Hufnagel from Lemon Perfect

    Yanni Hufnagel isnโ€™t your typical founder. Heโ€™s a former basketball coach that brings energy and motivation to the business world in a way we havenโ€™t seen before. Yanni found his niche with the refreshing lemon water drink, Lemon Perfect, now the fastest growing enhanced water brand in the US. From seeing his product stocked in major chains like Whole Foods and CVS, to bringing Beyonce on board as an investor, Lemon Perfect has taken the beverage market by storm. Having crossed more than $100mn in revenue, Yanni is now pushing towards a billion dollar valuation. He sat down to chat with us about his early journey, the importance of relationships in building a retail brand, and the impact of bringing major celebrities like Beyonce on board when scaling. ____ Timestamps: 00:00 Trailer 01:35 The Initial Idea for Lemon Perfect 05:34 Fractional Resources: Running a Brand as a Solo Founder 08:47 Why Athletes Make Great Entrepreneurs 12:00 Wins & Losses in Year 1: The Pivot Away from Refrigerated 15:50 Tips for Getting Into Retail 21:27 The Impact of Celebrity Endorsements 24:34 Why Building a Beverage Company is a Streetfight 26:22 How Beyonce Became an Investor 29:06 The Next 24 Months ___ Follow us across our socials: - Twitter: https://x.com/happystackhq - LinkedIn: https://www.linkedin.com/company/happystackhq/ - Instagram: https://www.instagram.com/happystackhq ___ Check out the HappyStack website: https://www.happystack.com/ We connect the world's best DTC brands with the software they need to scale efficiently. ___ Check out Yanni & Lemon Perfect: https://www.linkedin.com/in/yhufnagel/ https://www.instagram.com/yanni/ https://x.com/yhufnagel ___ #ecommerce #podcast #founder #business #makemoneyonline #lemonperfect Hosted on Acast. See acast.com/privacy for more information.

    34๋ถ„
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์†Œ๊ฐœ

Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the worldโ€™s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes theyโ€™ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.

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