Los Angeles Rams Manager of Former Player Marketing Jarrod Barnes

In this episode, I interview Jarrod Barnes, the Manager of Former Player Marketing for the Los Angeles Rams. A pioneer in this field, Jarrod is one of the first people across the four major sports to have a role tailored to connecting the athletes of the past to the fans of today. We take a deep dive into the intricacies of marketing athletes across generations, how some of the alumni are spending their time today, and why JT Barrett was short on 4th &1. Jarrod can be reached at: Twitter - @JarrodBarnes Instagram - @jarrodbarnes_ His own show - The Reach Your Prime Podcast The Athlete Development Lab - https://primeu.org/thelab