Cybersecurity Unplugged

CyberTheory
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As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

  1. The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

    07/05/2024

    The Art of Trade Show Excellence: Planning, Presence, and Follow-Up

    Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.

    30min
  2. Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

    03/04/2024

    Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs

    Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.

    25min
  3. Generative AI's Role in Cybersecurity Data Analysis

    22/02/2024

    Generative AI's Role in Cybersecurity Data Analysis

    To help us unpack it all we’ve invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.

    30min
  4. Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

    12/12/2023

    Lost in the Inbox: The Cybersecurity PR Epidemic Part 2

    This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox

    25min
  5. Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

    05/12/2023

    Lost in the Inbox: The Cybersecurity PR Epidemic Part 1

    This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.

    26min
  6. Generative AI’s Impact on Cybersecurity Marketers

    03/10/2023

    Generative AI’s Impact on Cybersecurity Marketers

    Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.

    43min
  7. B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

    19/09/2023

    B2B Cybersecurity Leads: What’s the Best Method for Acquisition?

    Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.

    37min
  8. Content Syndication as a Foundational Element of Lead Generation

    22/08/2023

    Content Syndication as a Foundational Element of Lead Generation

    Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.

    27min
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Sobre

As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

Informações

  • Criado por
    CyberTheory
  • Anos de atividade
    2020 - 2024
  • Episódios
    104
  • Classificação
    Livre
  • Copyright
    © 2020
  • Site do podcast
    Cybersecurity Unplugged