Loyalty Stories

Antavo Loyalty Cloud
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Loyalty Stories

Welcome to Antavo’s Loyalty Stories Podcast! Every week we’ll share a new episode of our 50-episode-long series, featuring loyalty strategists and industry experts we’ve worked with on our highly anticipated Global Customer Loyalty Reports. Throughout the first season, our hosts Michelle Ellicott-Taylor (Global Head of Partnerships), Gabor Vigh (Technical Partner Manager), and Charlie Hawker (Partner Manager) sat down with loyalty specialists to explore key market insights, upcoming trends and personal experiences in the world of loyalty programs. Don’t miss out on an insightful conversation with real-life examples and data-based predictions for the coming years. Tune in every Tuesday for our latest drop, and make sure to add us to your Playlist/Library and click Follow to get notified when the new episodes become available (you have to enable notifications within the app). You can also save and download the episodes to listen offline.

  1. Loyalty Stories 45: Front and Center: Emotional Loyalty - Mark Johnson

    16/12/2024

    Loyalty Stories 45: Front and Center: Emotional Loyalty - Mark Johnson

    The 45th and sadly last episode of the Loyalty Stories Podcast is here, featuring our Strategic Partner Manager NA, Gabor Vigh, and expert guest Mark Johnson, CEO & CMO of Loyalty360. During our discussion, Mark highlighted his favorite program from Qdoba Restaurant Corporation, notable for its delicious, easy-to-earn reward concept. He also went into detail about the importance of emotional loyalty, driving measurable results, and the growing interest among brands in revamping their programs. Key Takeaways from Loyalty Stories 45: - Loyalty programs represent a great way to obtain permission-based data - Figuring out the right metrics and driving measurable results are key to success - Efficient integrations and reporting capabilities are the top requirements from vendors New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Mark Johnson’s LinkedIn profile: https://www.linkedin.com/in/loyaltyexpo/

    20min
  2. Loyalty Stories 44: What Loyalty Looks Like in the MENA Region - Chayya Sakhuja

    12/12/2024

    Loyalty Stories 44: What Loyalty Looks Like in the MENA Region - Chayya Sakhuja

    The 44th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, sat down with expert guest Chayya Sakhuja, Co-Founder of Quick Brown Fox Consulting, UAE. Chayya talked about her favorite program U by Emaar, one of her proudest projects, the coalition program for the Galerija Belgrade by Belgrade Waterfront, and the new proposition called Skywards Everyday by Emirates. Key Takeaways from Loyalty Stories 44: - Subscription-based models are the future of loyalty. - Gamification keeps customers engaged and excited. - Data-driven insights ensure personalization and relevance. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Chayya Sakhuja’s LinkedIn profile: https://www.linkedin.com/in/chayya-sakhuja-7283b611/

    25min
  3. Loyalty Stories 43: How AI Enables Better Data-Based Delivery - Nik Laming

    09/12/2024

    Loyalty Stories 43: How AI Enables Better Data-Based Delivery - Nik Laming

    The 43rd episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, sat down with expert guest, Nik Laming, Founder and Managing Director at Urban Leopard Ventures. Nik told us about his favorite loyalty programs from brands like: Cebu Pacific Air, Viva. He also emphasized the need for loyalty tech providers to offer a comprehensive suite of features, including AI integration. Key Takeaways from Loyalty Stories 43: - Recent changes accelerated the shift to digital loyalty programs. - Technology, particularly AI, is enhancing loyalty program capabilities. - Loyalty programs are increasingly seen as valuable assets, not just cost centers. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Nik Laming’s LinkedIn profile: https://www.linkedin.com/in/nik-laming-loyalty/

    25min
  4. Loyalty Stories 42: Emotional Loyalty on the Luxury Market - Steve Borges

    28/11/2024

    Loyalty Stories 42: Emotional Loyalty on the Luxury Market - Steve Borges

    The 42nd episode of the Loyalty Stories Podcast is here, featuring our Global Head of Partnerships Michelle Ellicott-Taylor, and expert guest Steve Borges, Co-Founder of Biglight. Steve reflects on innovative community-driven propositions he’s worked on from brands like adidas, Hobbycraft, Rapha, and The North Face. He also delves into emerging trends in the luxury sector and identifies key elements that are often overlooked in modern loyalty programs. Key Takeaways from Loyalty Stories 42: - Google Shopping’s influence on customer relationships is growing rapidly - Loyalty programs must cater to emotional needs, not just practical ones, to foster deeper connections - Community building should take center stage in loyalty concepts, rather than being an afterthought. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Steve Borges’s LinkedIn profile: https://www.linkedin.com/in/steveborges/

    28min
  5. Loyalty Stories 41: Mission-Driven Loyalty at Its Finest - Anneke Uiterweerd

    25/11/2024

    Loyalty Stories 41: Mission-Driven Loyalty at Its Finest - Anneke Uiterweerd

    The 41st episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, sat down with expert guest Anneke Uiterweerd, Digital strategist and Business developer at Springbok Agency. She highlights her favorite loyalty programs from industry-leading brands like Hunkemöller and Nike, plus the excellent brand-mission initiative, and complete understanding of customer needs at Patagonia. Key Takeaways from Loyalty Stories 41: - AI helps differentiate the proposition towards customers more efficiently and effectively. - Loyalty programs could help with making data collection as transparent as possible. - Customizable avatars and accessories are important to introduce, enabling users to express themselves as members. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Anneke Uiterweerd’s LinkedIn profile: https://www.linkedin.com/in/xperienzmarketing/

    27min
  6. Loyalty Stories 40: What Loyalty Looks Like in Brazil - Claudio Cerqueira

    21/11/2024

    Loyalty Stories 40: What Loyalty Looks Like in Brazil - Claudio Cerqueira

    The 40th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, is joined by Claudio Cerqueira, Business Development Executive at Redeem Loyalty. Claudio highlights the evolution of loyalty programs, emphasizing democratization, personalization, and the value of unique experiences as rewards. He also emphasizes the role of technology in simplifying program management. Key Takeaways from Loyalty Stories 40: - The importance of ESG in loyalty strategies is increasing, just look at @BrewDog. - The human touch is still important in personalization. - Low-code technologies simplify management, empowering marketing teams to lead loyalty initiatives. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Claudio Cerqueira’s LinkedIn profile: https://www.linkedin.com/in/claudio-cerqueira-3272131/

    23min
  7. Loyalty Stories 39: Italy’s Take On Loyalty Programs - Cristina Ziliani

    18/11/2024

    Loyalty Stories 39: Italy’s Take On Loyalty Programs - Cristina Ziliani

    The 39th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh is joined by Cristina Ziliani, Professor of Marketing at the University of Parma. Cristina shared her perspective on loyalty trends, technology choices, the future of loyalty program management, and how more and more companies in Italy are adopting loyalty programs, raising the country’s penetration from 60% to 70%. Key Takeaways from Loyalty Stories 39: - Gen Z's importance is growing, showing strong engagement across loyalty programs. - Sustainability is becoming a core feature in loyalty programs, evolving from optional to essential. - Aspiring loyalty managers should pursue specialized education, which remains limited, but is critical for success. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Cristina Ziliani’s LinkedIn profile: https://www.linkedin.com/in/cristina-ziliani-4827033/

    35min
  8. Loyalty Stories 38: In Loyalty, Data Is King - Tom Peace

    14/11/2024

    Loyalty Stories 38: In Loyalty, Data Is King - Tom Peace

    The 38th episode of the Loyalty Stories Podcast is here. This time, our Strategic Partner Manager NA, Gabor Vigh is joined by Tom Peace, Certified Loyalty Expert™, Managing Director at The Loyalty People. During our discussion, Tom emphasized his favorite program, Avios, due to its value propositions, and one of his proudest projects, Papa Rewards by Papa John’s, where he helped create a unified loyalty program across 35 different countries. Key Takeaways from Loyalty Stories 38: - Duolingo’s approach shows the key role of gamification in customer engagement - Major changes in loyalty are driven by customer needs and ESG - Community building, as seen with Strava, is a significant trend in loyalty programs New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Tom Peace’s LinkedIn profile: https://www.linkedin.com/in/tom-peacethe-loyalty-people/

    28min
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Sobre

Welcome to Antavo’s Loyalty Stories Podcast! Every week we’ll share a new episode of our 50-episode-long series, featuring loyalty strategists and industry experts we’ve worked with on our highly anticipated Global Customer Loyalty Reports. Throughout the first season, our hosts Michelle Ellicott-Taylor (Global Head of Partnerships), Gabor Vigh (Technical Partner Manager), and Charlie Hawker (Partner Manager) sat down with loyalty specialists to explore key market insights, upcoming trends and personal experiences in the world of loyalty programs. Don’t miss out on an insightful conversation with real-life examples and data-based predictions for the coming years. Tune in every Tuesday for our latest drop, and make sure to add us to your Playlist/Library and click Follow to get notified when the new episodes become available (you have to enable notifications within the app). You can also save and download the episodes to listen offline.

Informações

  • Criado por
    Antavo Loyalty Cloud
  • Anos de atividade
    2 mil
  • Episódios
    45
  • Site do podcast
    Loyalty Stories

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