Loyalty Stories

Antavo Loyalty Cloud
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Loyalty Stories

Welcome to Antavo’s Loyalty Stories Podcast! Every week we’ll share a new episode of our 50-episode-long series, featuring loyalty strategists and industry experts we’ve worked with on our highly anticipated Global Customer Loyalty Reports. Throughout the first season, our hosts Michelle Ellicott-Taylor (Global Head of Partnerships), Gabor Vigh (Technical Partner Manager), and Charlie Hawker (Partner Manager) sat down with loyalty specialists to explore key market insights, upcoming trends and personal experiences in the world of loyalty programs. Don’t miss out on an insightful conversation with real-life examples and data-based predictions for the coming years. Tune in every Tuesday for our latest drop, and make sure to add us to your Playlist/Library and click Follow to get notified when the new episodes become available (you have to enable notifications within the app). You can also save and download the episodes to listen offline.

  1. Loyalty Stories 41: Mission-Driven Loyalty at Its Finest - Anneke Uiterweerd

    HÁ 1 DIA

    Loyalty Stories 41: Mission-Driven Loyalty at Its Finest - Anneke Uiterweerd

    The 41st episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, sat down with expert guest Anneke Uiterweerd, Digital strategist and Business developer at Springbok Agency. She highlights her favorite loyalty programs from industry-leading brands like Hunkemöller and Nike, plus the excellent brand-mission initiative, and complete understanding of customer needs at Patagonia. Key Takeaways from Loyalty Stories 41: - AI helps differentiate the proposition towards customers more efficiently and effectively. - Loyalty programs could help with making data collection as transparent as possible. - Customizable avatars and accessories are important to introduce, enabling users to express themselves as members. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Anneke Uiterweerd’s LinkedIn profile: https://www.linkedin.com/in/xperienzmarketing/

    27min
  2. Loyalty Stories 40: What Loyalty Looks Like in Brazil - Claudio Cerqueira

    HÁ 5 DIAS

    Loyalty Stories 40: What Loyalty Looks Like in Brazil - Claudio Cerqueira

    The 40th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh, is joined by Claudio Cerqueira, Business Development Executive at Redeem Loyalty. Claudio highlights the evolution of loyalty programs, emphasizing democratization, personalization, and the value of unique experiences as rewards. He also emphasizes the role of technology in simplifying program management. Key Takeaways from Loyalty Stories 40: - The importance of ESG in loyalty strategies is increasing, just look at @BrewDog. - The human touch is still important in personalization. - Low-code technologies simplify management, empowering marketing teams to lead loyalty initiatives. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Claudio Cerqueira’s LinkedIn profile: https://www.linkedin.com/in/claudio-cerqueira-3272131/

    23min
  3. Loyalty Stories 39: Italy’s Take On Loyalty Programs - Cristina Ziliani

    18 DE NOV.

    Loyalty Stories 39: Italy’s Take On Loyalty Programs - Cristina Ziliani

    The 39th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh is joined by Cristina Ziliani, Professor of Marketing at the University of Parma. Cristina shared her perspective on loyalty trends, technology choices, the future of loyalty program management, and how more and more companies in Italy are adopting loyalty programs, raising the country’s penetration from 60% to 70%. Key Takeaways from Loyalty Stories 39: - Gen Z's importance is growing, showing strong engagement across loyalty programs. - Sustainability is becoming a core feature in loyalty programs, evolving from optional to essential. - Aspiring loyalty managers should pursue specialized education, which remains limited, but is critical for success. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Cristina Ziliani’s LinkedIn profile: https://www.linkedin.com/in/cristina-ziliani-4827033/

    35min
  4. Loyalty Stories 38: In Loyalty, Data Is King - Tom Peace

    14 DE NOV.

    Loyalty Stories 38: In Loyalty, Data Is King - Tom Peace

    The 38th episode of the Loyalty Stories Podcast is here. This time, our Strategic Partner Manager NA, Gabor Vigh is joined by Tom Peace, Certified Loyalty Expert™, Managing Director at The Loyalty People. During our discussion, Tom emphasized his favorite program, Avios, due to its value propositions, and one of his proudest projects, Papa Rewards by Papa John’s, where he helped create a unified loyalty program across 35 different countries. Key Takeaways from Loyalty Stories 38: - Duolingo’s approach shows the key role of gamification in customer engagement - Major changes in loyalty are driven by customer needs and ESG - Community building, as seen with Strava, is a significant trend in loyalty programs New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Tom Peace’s LinkedIn profile: https://www.linkedin.com/in/tom-peacethe-loyalty-people/

    28min
  5. Loyalty Stories 37: The Transformative Power of AI - Phil Hussey

    11 DE NOV.

    Loyalty Stories 37: The Transformative Power of AI - Phil Hussey

    The 37th episode of the Loyalty Stories Podcast is here, featuring our Strategic Partner Manager NA, Gabor Vigh and Phil Hussey, Principal Consultant at LoyaltyLevers. During the discussion, Phil highlighted the 7Rewards program from 7-Eleven for its innovative use of technology and ability to transform the customer experience. He also shared insights on his work with startups, emphasizing the importance of loyalty as a core brand component. Key Takeaways from Loyalty Stories 37: - Subscription-based programs enhance customer retention and engagement - Understanding the role of marketplaces, such as Vrbo and Uber, in expanding loyalty program reach - AI's potential is revolutionary for loyalty programs New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Phil Hussey’s LinkedIn profile: https://www.linkedin.com/in/philiphussey/

    23min
  6. Loyalty Stories 36: The Loyalty Anatomy - Bill Hanifin

    7 DE NOV.

    Loyalty Stories 36: The Loyalty Anatomy - Bill Hanifin

    The 36th episode of the Loyalty Stories Podcast is out now, where our Strategic Partner Manager NA,Gabor Vigh is joined by Bill Hanifin, CEO and Managing Editor at The Wise Marketer. In this episode, Bill elaborated on the ACH discount program by Cumberland Farms as his favorite, due to its amazing automated buying experience, Marriott Bonvoy by Marriott International for the comfortable customer experience it provides. Key Takeaways from Loyalty Stories 36: -It is important to have buy-in from the C-suite for loyalty programs -Loyalty programs are a strategic business asset, not just a marketing campaign -A good loyalty tech consists of small modules instead of one comprehensive platform New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Bill Hanifin’s LinkedIn profile: https://www.linkedin.com/in/billhanifin/

    30min
  7. Loyalty Stories 35: Loyalty o’clock - Bob Salmasi

    4 DE NOV.

    Loyalty Stories 35: Loyalty o’clock - Bob Salmasi

    The 35th episode of the Loyalty Stories Podcast is live now, featuring our Partner Manager, Charlie Hawker, and Bob Salmasi, Founder of Bob’s Loyalty Shop. During our podcast, Bob went into details of his favorite programs, Meerkat by Compare the Market, and Get So Go Free by Nestle, their engaging strategies, as well as why loyalty technology vendors should combine traditional promo mechanics, creativity, and advanced technology to adapt to trends. Key Takeaways from Loyalty Stories 35: - Growing an engaged audience is more important than growing membership pay - Stepping up your content creation game is more essential now than ever - Youtube offers a big chance for brands to move beyond loyalty metrics New episodes every Tuesday! Don't forget to tune in by clicking on the follow button and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Bob Salmasi’s LinkedIn profile: https://www.linkedin.com/in/bob-salmasi-2707a56/

    22min
  8. Loyalty Stories 34: Beyond Just Points - Lia Grimberg

    29 DE OUT.

    Loyalty Stories 34: Beyond Just Points - Lia Grimberg

    On the 34th episode of the Loyalty Stories Podcast, join our host Michelle Ellicott-Taylor, Head of Global Partnerships at Antavo, and Lia Grimberg, Lia Grimberg, CLMP™, MBA, Principal and Consultant of Radicle Loyalty. Lia shares her expertise on standout loyalty programs. She highlights favorites such as Beauty Insider by SEPHORA, for its Gen Z-focused engagement, Canada’s Loblaw Companies Limited for its personalized approach, AIR MILES Reward Program's role in coalition loyalty. She also discusses the shift towards sustainability and emotional loyalty. Key Takeaways from Loyalty Stories 34: - Why consumers now expect loyalty programs to include sustainable and social impact initiatives. - How partnerships and coalitions build stronger loyalty programs, especially in Canada. - The importance of unified data to create a seamless, omnichannel customer experience. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Lia Grimberg’s LinkedIn profile: https://www.linkedin.com/in/liajasani/

    25min
Ver tudo (41)

Sobre

Welcome to Antavo’s Loyalty Stories Podcast! Every week we’ll share a new episode of our 50-episode-long series, featuring loyalty strategists and industry experts we’ve worked with on our highly anticipated Global Customer Loyalty Reports. Throughout the first season, our hosts Michelle Ellicott-Taylor (Global Head of Partnerships), Gabor Vigh (Technical Partner Manager), and Charlie Hawker (Partner Manager) sat down with loyalty specialists to explore key market insights, upcoming trends and personal experiences in the world of loyalty programs. Don’t miss out on an insightful conversation with real-life examples and data-based predictions for the coming years. Tune in every Tuesday for our latest drop, and make sure to add us to your Playlist/Library and click Follow to get notified when the new episodes become available (you have to enable notifications within the app). You can also save and download the episodes to listen offline.

Informações

  • Criado por
    Antavo Loyalty Cloud
  • Anos de atividade
    2 mil
  • Episódios
    41
  • Site do podcast
    Loyalty Stories

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