208 episodes

How do I grow my restaurant sales? What actually works in restaurant marketing: messenger bot, mobile marketing, email, Facebook ads, monthly promotions, events, fundraisers.. How do I track the results? How do I lower food cost and labor so we are more profitable? How do we retain staff?

These are some of the topics covered in this show hosted by restauranteurs, engineers, chief ops and marketing officers Matthew and Hengameh Stanfield.
They believe every restauranteur deserves owning a PROFITABLE restaurant that does not own them.
Got questions? Email us at makingdoughshow@gmail.com

Making Dough Show | Restaurant Show Making Dough Show | Restaurant Show

    • Business
    • 4.3 • 12 Ratings

How do I grow my restaurant sales? What actually works in restaurant marketing: messenger bot, mobile marketing, email, Facebook ads, monthly promotions, events, fundraisers.. How do I track the results? How do I lower food cost and labor so we are more profitable? How do we retain staff?

These are some of the topics covered in this show hosted by restauranteurs, engineers, chief ops and marketing officers Matthew and Hengameh Stanfield.
They believe every restauranteur deserves owning a PROFITABLE restaurant that does not own them.
Got questions? Email us at makingdoughshow@gmail.com

    221. 8 Proven Tips to Boost Your Restaurant's Online Orders | Increase Sales Fast!

    221. 8 Proven Tips to Boost Your Restaurant's Online Orders | Increase Sales Fast!

    Are you looking to boost your restaurant's online orders and increase sales fast? In this episode of Making Dough Show, we share 8 proven tips to drive more traffic to your online ordering platform. Whether you’re a small community eatery or a larger establishment, these strategies will help you maximize your online sales and grow your business.

    📈 What You'll Learn:

    Prominent Receipt Promotions: How to effectively use receipts to encourage online orders.

    Optimizing Your Website: Making your online ordering button highly visible.

    Social Media Integration: Leveraging social media to promote online ordering.

    Effective Email Marketing: Using email campaigns to drive traffic to your online platform.

    Printed Material Strategies: Incorporating online ordering in menus and flyers.

    Business Card Promotions: Utilizing business cards for online order incentives.

    First-Time User Incentives: Offering deals to encourage first-time online orders.

    Branded Packaging: Designing packaging to promote online ordering and capture customer data.

    Don't miss out on these powerful strategies to transform your restaurant’s online ordering system. Implement these tips and watch your sales soar!



    LET'S CONNECT: 

    🔔SUBSCRIBE to our YouTube Channel: https://www.youtube.com/@makingdoughshow 


    🔔SUBSCRIBE to our Podcast:

    https://anchor.fm/makingdoughshow​⁠ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 7 min
    220. How Different Leadership Styles Shape Restaurant Excellence!

    220. How Different Leadership Styles Shape Restaurant Excellence!

    Welcome to the latest episode of Making Dough Show! In this episode, we're thrilled to share our extensive experience and insights gained from managing over 100 team members in the restaurant industry. As seasoned restaurant owners, we understand firsthand the crucial role that effective leadership plays in driving success in the highly competitive restaurant business.



    Join us as we delve into the intricacies of leadership styles and how they directly impact restaurant excellence. From hands-on management techniques to fostering a culture of empowerment among our team members, we'll discuss practical strategies for overcoming the unique challenges that come with operating multiple restaurant locations.



    In today's fast-paced restaurant environment, effective leadership is the cornerstone of success. It's not just about managing team members; it's about inspiring them to deliver their best and fostering a positive work culture that drives results. By leveraging different leadership styles tailored to the needs of our diverse team members, we've been able to achieve remarkable success in our thriving pizzerias in San Antonio, Texas. Throughout this episode, we'll share valuable insights into how we manage team dynamics, navigate operational challenges, and maintain a laser focus on delivering exceptional customer experiences. Whether you're a seasoned restaurant owner looking to refine your leadership approach or an aspiring leader eager to make your mark in the industry, this episode is packed with practical wisdom and actionable tips to help you thrive in today's dynamic restaurant landscape.



    From effective communication strategies to proactive problem-solving techniques, we'll cover it all, providing you with the tools and insights you need to elevate your restaurant game. Subscribe now to stay updated on future episodes brimming with genuine advice and practical insights to help you unlock the full potential of your restaurant business!




    Download for FREE: 12 Genius Ways Chat GPT Can Transform Your Restaurant Business- FREE PDF https://mds.mykajabi.com/12-ways-chatGPT-can-transform-your-restaurant-business

    Watch: Email Marketing with Ai ChatGPT: Easy Email Marketing https://youtu.be/OSYyx5gJvE4

    Watch: 5 Common Restaurant Complaints and How to Handle Them Like a Pro

    https://youtu.be/wmkoFgHVWac

    LET'S CONNECT:

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​ SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​#restaurantmanagement​#restaurantmarketing​ #restaurantmanager​#makingdoughshow

    • 3 min
    219: Boost Your Restaurant Sales: 5 Menu Engineering Design Secrets Revealed!

    219: Boost Your Restaurant Sales: 5 Menu Engineering Design Secrets Revealed!

    Boost Your Restaurant Sales: 5 Menu Engineering Design Secrets Revealed!

    Unlock the secrets to skyrocketing your restaurant sales with these 5 menu design tips! Dive deep into the fascinating world of menu psychology, pricing strategies, and visual cues that can significantly impact your average ticket and overall revenue. In this episode of the Making Dough Show, we unveil the power of descriptive language to tantalize taste buds, strategic layout techniques to highlight high-profit items, and color theory to capture attention. Plus, learn why data analysis is crucial for optimizing your menu offerings and satisfying customer preferences.

    Whether you run an upscale restaurant or a fast-food joint, these proven strategies will help you maximize profits and create a memorable dining experience for your customers. Don't miss out on this opportunity to revolutionize your menu design and take your restaurant to new heights!


    Subscribe now for more valuable insights, and share your own menu design success stories in the comments below. Let's make some dough together and elevate your restaurant business to unprecedented levels of success!


    Download for FREE: 12 Genius Ways Chat GPT Can Transform Your Restaurant Business- FREE PDF
    https://mds.mykajabi.com/12-ways-chatGPT-can-transform-your-restaurant-business

    Watch: Restaurant Owner Top Tips to Successfully Resolve Business Conflicts
    https://youtu.be/Qg7Q1D5vAQU

    Watch: Customer Service Secrets: Surpass Expectation | Restaurant Owner Tips
    https://youtu.be/rMpjQn4XSSQ


    LET'S CONNECT:
    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​
    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​
    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/


    #restaurant​#restaurantmanagement​#restaurantmarketing​
    #restaurantmanager​#makingdoughshow

    • 6 min
    218. 3 Key Elements of a Successful Restaurant Business

    218. 3 Key Elements of a Successful Restaurant Business

    Download for FREE: Restaurant Business Plan | Free PDF

    https://mds.mykajabi.com/RestaurantBusinessPlan

    Watch: Opening a Restaurant: 3 Common Mistakes to Avoid https://youtu.be/ffVyRNhF6cE

    Watch: Restaurant Business Plan | 3 Reasons Your Restaurant Needs It, plus a free PDF to get you started!

    https://youtu.be/5ix5P_tUomM



    3 Key Elements of a Successful Restaurant Business

    Opening a restaurant is an adventure filled with excitement and challenges. But before you set sail, you need a map to navigate the treacherous waters of the food industry. That map? Your restaurant business plan. Today, we'll dive into the three non-negotiable elements that must be included in your business plan to captivate investors, secure financing, and pave the way for success. Let's get straight to the essence, no fluff, just the crucial components you need to focus on.

    **1. Market Analysis and Concept Clarity**: First up, your business plan must showcase a thorough market analysis and a clear, compelling restaurant concept. This means understanding your target demographic, the competition, and current market trends. A well-defined concept that aligns with your market analysis demonstrates to investors that you're not shooting in the dark; you know exactly who your customers are and how to outshine the competition. This section should answer why the market needs your restaurant and how you plan to meet that need uniquely.

    **2. Detailed Financial Projections**: The heart of your business plan lies in its financial projections. This section should include startup costs, projected income statements, cash flow estimates, and a break-even analysis. Realism is key here; overly optimistic projections can be a red flag for potential investors. These numbers show that you've crunched the data and understand not just the costs of starting your restaurant, but also the financial path to profitability. It’s crucial to justify your assumptions with industry benchmarks and your market analysis.

    **3. Marketing and Growth Strategy**: Finally, your business plan must outline a robust marketing and growth strategy. This isn't just about how you plan to attract customers initially but also how you intend to retain them and scale your business. Detail your pre-launch marketing plan, ongoing promotional tactics, customer loyalty programs, and any plans for future expansion. This section demonstrates your vision for not just launching a restaurant, but growing it into a thriving business.

    Your restaurant business plan is more than a document; it's a roadmap to success, a pitch to investors, and a guide for your entrepreneurial journey. 

    **Question of the Day**:

    Which of these three elements do you feel most confident about, and which one seems the most challenging? Share your thoughts in the comments below. Engaging with your feedback not only helps us tailor our content but also fosters a community of passionate entrepreneurs who learn and grow together. Remember to hit like and subscribe for more no-nonsense advice on making your restaurant dream a reality. Let's cook up some success together!



    LET'S CONNECT: 

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​

    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 6 min
    217. Restaurant Business Plan | 3 reasons you need it plus a free PDF to get you started

    217. Restaurant Business Plan | 3 reasons you need it plus a free PDF to get you started

    Download for FREE: Restaurant Business Plan | Free PDF

    https://mds.mykajabi.com/RestaurantBusinessPlan



    Watch: Opening a Restaurant: 3 Common Mistakes to Avoid

    https://youtu.be/ffVyRNhF6cE



    Watch: AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business https://youtu.be/WAV4HkdO4a0



    Restaurant Business Plan | 3 reasons you need it plus a free PDF to get you started  

    Unlock the secrets to restaurant success with a solid business plan! In this episode of Making Dough Show, we delve into why a restaurant business plan is crucial for navigating the competitive landscape of the restaurant industry. From understanding market demographics to conducting thorough market and competitive analysis, we uncover the essential ingredients needed to craft a profitable strategy. Learn how to project financials accurately, identify potential challenges, and capitalize on opportunities for growth. Whether you're a seasoned owner looking to refine your approach or a newcomer eager to make your mark, this episode offers invaluable insights into strategic planning and management. Discover the importance of SWOT analysis, profitability tactics, and effective budgeting to steer your restaurant towards long-term success. Don't miss out on this recipe for success! Subscribe to Making Dough Show for more expert tips and strategies on mastering the art of making dough in the restaurant business.



    LET'S CONNECT: 

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​ 

    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/



    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 6 min
    216. Opening a Restaurant: 3 Common Mistakes to Avoid

    216. Opening a Restaurant: 3 Common Mistakes to Avoid

    Download for FREE: Restaurant Location Assessment Guide | Free pdf download

    https://mds.mykajabi.com/RestaurantLocationAssessmentGuide

    Watch: 37 RESTAURANT SYSTEMS | Run a restaurant successfully  https://youtu.be/OAHE8zfFFNs

    Watch: AI Marketing: 12 Genius Ways ChatGPT Boosts Your Restaurant Business https://youtu.be/WAV4HkdO4a0



    Opening a Restaurant: 3 Common Mistakes to Avoid 

    Are you envisioning the grand opening of your own restaurant but feeling anxious about potential stumbling blocks along the way? Dive into the latest episode of the Making Dough Show where we delve deep into the intricacies of restaurant ownership. With a track record of managing six thriving restaurants and poised to open three more in the coming months, we intimately understand the fears and uncertainties that accompany this journey. Join us as we candidly share our experiences and offer invaluable insights to help you navigate the complexities of the restaurant industry.

    From meticulously planning budgets to strategically selecting the perfect location, we shed light on the common mistakes that can jeopardize your restaurant's success. One of the most significant blunders aspiring restaurateurs often make is underestimating the initial costs involved. Whether you're revamping a pre-existing space or starting from scratch, overlooking essential expenses like permits, equipment upgrades, and marketing efforts can lead to financial strain and setbacks.

    Moreover, the importance of choosing the right location cannot be overstated. It's not just about foot traffic or rental rates; factors like visibility, demographic appeal, and accessibility play pivotal roles in determining your restaurant's viability. Our comprehensive location scoring checklist, available for download, arms you with the tools to make informed decisions and avoid regrettable leases or unfavorable locales.

    Don't let uncertainty hold you back from realizing your culinary dreams. Tune in now to the Making Dough Show and embark on a journey towards restaurant success, armed with insider insights, practical advice, and the determination to make your mark in the world of hospitality. Subscribe today and join our community of passionate restaurateurs dedicated to making dough—both figuratively and literally!

    LET'S CONNECT: 

    SUBSCRIBE to our YouTube Channel: https://bit.ly/2sif5kX​ 

    SUBSCRIBE to our Podcast: https://anchor.fm/makingdoughshow​ 

    CONNECT on Linked-In: https://www.linkedin.com/in/hengamstanfield/

    #restaurant​

    #restaurantmanagement​

    #restaurantmarketing​ 

    #restaurantmanager​

    #makingdoughshow

    • 5 min

Customer Reviews

4.3 out of 5
12 Ratings

12 Ratings

Joseohmckeown17 ,

Pizzeria owner

Great podcast! Lots of practical tips and tricks. Very helpful!

sanzabarbarian ,

?

Good tips but what’s up with the sound effects. Very distracting and hokey.

HengamStanfield ,

Making Dough

Love this podcast specially because Hengam is a restaurant owner herself.. She shares what they are doing to be successful when it comes to marketing, handling customers and SYSTEMS.

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