Making People Feel Good About Loving Food with Rude Health Founder Camilla Barnard

Camilla Barnard believes people should be able to feel good about loving food, not guilty. Her starting point was one of those good-for-you foods that may not taste so good: muesli. Trouble is that muesli is a commodity category dominated by big food companies, famous brands, and basic store products. Few would have the audacity to start there. She wasn’t a veteran of the food industry nor an expert in consumer marketing. And yet, her company, Rude Health, has become a familiar sight on store shelves and shopping baskets across the UK and Europe.   

In this episode of What I Wish I Knew with Mike Irwin and Simon Daw, Camilla talks about how not knowing can be a strength, how Instagram has changed consumer behavior, and how creativity and attitude often leads to better solutions than expertise alone. 

Camilla Barnard co-founded Rude Health in London in 2005 with her husband, Nick. Rude Health is on a mission to make the healthy choice a celebration, not a sacrifice, with their range of over 75 foods and drinks and a team of 45 glass-half-fullers. As well as being a full-time mum of two, Camilla is the creative brain behind the business’s marketing and brand development and is on a mission to inspire everyone to be in rude health by joyfully challenging the assumption that health food has to be bland and boring.

What I Wish I Knew with Mike Irwin & Simon Daw... 

Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you. http://www.whatiwishiknewshow.com 

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Connect with Camilla Barnard: https://rudehealth.com/