275 episodes

Welcome to the Making Sales Social Podcast featuring the top voices in sales and marketing. Join hosts Bob Woods and Brynne Tillman as they discuss the best tips and strategies they're teaching their clients so you can leverage them for your own digital, LinkedIn, and social selling.

Making Sales Social Podcast Social Sales Link

    • Business
    • 5.0 • 20 Ratings

Welcome to the Making Sales Social Podcast featuring the top voices in sales and marketing. Join hosts Bob Woods and Brynne Tillman as they discuss the best tips and strategies they're teaching their clients so you can leverage them for your own digital, LinkedIn, and social selling.

    The Sales Connection: Live Insights from Making Sales Social

    The Sales Connection: Live Insights from Making Sales Social

    Join hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they bring you the latest insights and strategies for mastering social selling on LinkedIn. In each episode of 'Making Sales Social Live,' dive into candid discussions, expert tips, and real-world examples to elevate your sales game. From leveraging LinkedIn features to navigating the sales process with finesse, this podcast is your go-to resource for unlocking success in the digital sales arena. Tune in for actionable advice and lively conversations that will transform the way you approach social selling.

    • 30 min
    Social Sales Accelerator: Scaling Your Independent Business

    Social Sales Accelerator: Scaling Your Independent Business

    Welcome back to Making Sales Social! In today's episode, host Brynne Tillman sits down with Bradley Jacobs, founder and CEO of Milance. Milance supports independent business owners, entrepreneurs, and fractional executives in their business development efforts. Brynne is excited to explore how Bradley addresses one of the biggest challenges faced by independents: scaling their businesses.

    Bradley shares his insights into combining social media with productive selling techniques, emphasizing the importance of building trust and adding value before selling. Drawing from his own experience, Bradley discusses his journey of building a fractional COO business and the key challenges faced by entrepreneurs in balancing client service with business development.

    As the conversation delves deeper, Bradley reveals practical strategies for independent consultants and fractional executives to streamline their business development efforts. He emphasizes the significance of budgeting for sales and marketing tools that automate tasks while still delivering results. Bradley also introduces Milance's unique approach to curating targeted lists of potential clients, saving time and energy for busy professionals.

    Throughout the episode, Brynne and Bradley discuss personalized outreach on platforms like LinkedIn and highlight the transformative potential of leveraging tools like Milance to identify and engage with high-value prospects effectively.

    Tune in to discover actionable insights and strategies for scaling your independent business in today's competitive landscape. Don't miss out on this dynamic conversation between two sales experts!

    • 17 min
    Johnny Beirne - Mastering the Art of Social Sales: Strategies, Tools, and Tactics for Engaging Webinars and Video Presentations

    Johnny Beirne - Mastering the Art of Social Sales: Strategies, Tools, and Tactics for Engaging Webinars and Video Presentations

    Johnny Beirne joins us today to share his expertise on how to transform your online presentations from mundane to mesmerizing. Throughout the episode, he'll provide insights on ways to use your presentations to make people want to sign up for whatever you're selling. Johnny will also share a couple of tactics that will allow you to create online courses faster, as well as deliver a very engaging and professional live presentation. One of the highlights of our conversation is the "Pattern Interrupt" technique. Johnny believes that if your audience isn't impressed with what they see from you, they won't be impressed with what they get and are likely to spend their money elsewhere. If you're new to webinars or need some guidance to enhance your presentation skills, this episode is for you!

    Johnny Beirne is CEO of Digital Business Institute and the author of the book "Say it Once. Sell it Often", where he focuses on replacing relentless competition with recurring revenue. He is a webinar wizard and expert when it comes to creating compelling videos for online presentations. Johnny is not only a master at crafting unique webinars but also a visionary in utilizing video to captivate and educate audiences. He has an in-depth understanding of the visual aspect of online presentations as well as their content. Johnny works with course creators and subject matter specialists who rely on webinars to generate revenue.

    Learn more about Johnny by visiting his website. You can also follow and connect with him on LinkedIn.

    • 37 min
    Using the “King” For Your Buyers’ Journey

    Using the “King” For Your Buyers’ Journey

    In this episode of Making Sales Social, we're discussing the importance of content in social selling. Content is the king of the buyer's journey, and it's crucial to engage potential buyers with relevant content before they even recognize their need for your product or service. Throughout the episode, we'll be exploring the three overall stages of the funnel: top, mid, and end of the sales cycle, and even beyond that. We'll also be discussing the different types of content that you can use in your social selling strategy. If you're not using content in your sales process, you're doing yourself a disservice, so tune in to learn more.

    • 30 min
    Carole Mahoney - Humanizing Sales: Navigating the Intersection of Social Dynamics and Buyer-Centricity

    Carole Mahoney - Humanizing Sales: Navigating the Intersection of Social Dynamics and Buyer-Centricity

    Carol Mahoney joins us on this episode to discuss the importance of humanizing sales and navigating the intersection of social dynamics and buyer-centricity. As entrepreneurs and executives, we often claim that our buyers are our top priority, but do our actions and systems reflect that statement? Carol helps us tackle this dilemma by diving into common mistakes businesses make and why they may not be prioritizing their buyers as they should. She also shares strategies to ensure that we stand by our goals of putting our buyers first, regardless of our industry or position within a company. Whether you're a solopreneur or in marketing, this episode is for you because, in any aspect of offering solutions to customers, their needs should always come first. Tune in to learn how to humanize your sales approach and truly prioritize your buyers.


    Carol Mahoney is a renowned sales expert, author, and founder of Unbound Growth. With her book "Buyer First: Grow Your Business With Collaborative Selling," she is revolutionizing the sales industry and changing the way buyers perceive it. Carol is also known as a sales therapist at Harvard Business School, where she serves as an entrepreneurial sales coach for their MBA program. She is a highly sought-after keynote speaker who inspires audiences to shift their mindset and prioritize putting buyers first in all their interactions.


    Learn more about Carol by visiting her keynote and blog page. You can also follow and connect with her on LinkedIn.

    • 26 min
    5 LinkedIn Changes… On-the-Way and Already Here

    5 LinkedIn Changes… On-the-Way and Already Here

    We've said it before, and we've said it a few times over: If there's one thing about LinkedIn that's constant, it's change. Join us in this episode as our experts from Social Sales Link break down five significant changes that are either on the horizon or already happening. From small tweaks to big shifts, we're here to simplify it all for you.

    Plus, we give a shoutout to Kevin D. Turner, who keeps a close eye on LinkedIn changes over on his profile. Tune in now to stay updated and make the most of your LinkedIn experience!

    • 20 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

jshdyehd ,

Learn so much

Everytime I listen I have to have a notepad near me because I am constantly taking notes! When I implement it is pure gold!

Wendy Weiss: ,

Great podcast

This podcast is packed with actionable information as well as an insightful take on making sales social.

GHMarketer ,

Such great insights!

Brynne Tillman and Bob Woods have a wonderful gift for finding and interviewing the most interesting experts in sales and social selling. They pack a lot of actionable info in a short amount of time. Beyond being informative, each episode is entertaining. They find a way to take what could be boring topics and make them engaging. I highly recommend this podcast for anyone responsible for sales.

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