Welcome to the Making Sales Social Podcast featuring the top voices in sales and marketing. Join hosts Bob Woods and Brynne Tillman as they discuss the best tips and strategies they're teaching their clients so you can leverage them for your own digital, LinkedIn, and social selling.
Rich Mulholland - Surprise and Delight: Hacking the Expectation Engine
Missing Link Founder Rich Mulholland joins the LinkedIn Whisperer Brynne Tillman to talk about how presenters can engage and activate their audiences.
Hear Rich talk about what making sales social means to him and how he has applied that definition to how he handles his clients so a pathway is paved for another customer.
Learn what bad presenters do wrong and what you can do instead to get that ovation. Rich also shares the mechanics behind the peak-end theory, where it’s not just about the content but also the delivery of your presentation.
He also discusses the differences between presenting to a live audience and presenting on Zoom, as well as the importance of properly managing human attention.
Visit Rich’s website at getrich.af or learn more about his company at http://ineedmissinglink.com/.
You can also follow him on Twitter or subscribe to his Youtube channel getrich.af/YouTube for lessons and training.
Lastly, add Rich to your LinkedIn network, his favorite among all social networks, through this link here.
How to Grow a Following of Your LinkedIn (Company) Page
Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page’s following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients.
Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign.
Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.
Gerry Moran - Don't Cold Connect, Engage With Them First
Social media consultant and LinkedIn strategist Gerry Moran joins the Social Sales Link team to share his social selling strategies and tips.
Listen as he explains why for him, social selling is about trying to get on your prospect’s radar in the right way so you turn it into a warm call.
He also stresses the importance of having a plan and documenting the process, to start with a simple framework.
Tune in as Gerry tells Brynne about a common mistake that many salespeople make, which is not knowing when to use the right sales tool at the right time.
There’s also what he calls the “drive time social,” which is something salespeople can refer to when they are trying to determine the best time to post, and “triggers,” which are somewhere between 33 and 40 or so, that sales professionals can use to start conversations with their prospects.
Find out whether Gerry is part of those LinkedIn sales professionals who believe you should send a connection request with a message or without.
Listen through to the very end to hear Gerry’s one tip to new social sellers and (spoiler alert!) it’s all about doing the work.
You can send Gerry an email at firstname.lastname@example.org or follow him on Twitter. If you’re on Instagram, you may want to check out the other side of Gerry by following his account on beer and brewery.
Establishing a Productive Daily Routine on LinkedIn
The LinkedIn Sherpa Bob Woods and the LinkedIn Whisperer Brynne Tillman walks listeners through establishing a productive daily routine on LinkedIn without feeling overwhelmed by all the features and tools that are readily available on the platform.
Don’t miss out on this highly engaging discussion, where our hosts try to prevent sales professionals from being stuck doing random acts of social that does nothing for their sales goals.
Learn what to do and not to do every day as well as how much time you should be spending on each task. Brynne and Bob will arm you with various tips and tricks you can apply to your daily LinkedIn activity to boost productivity, and eventually, get more sales conversations.
Joe Apfelbaum - The Riches Are in the Niches, Not in the Pitches
Ajax Union CEO Joe Apfelbaum joins The LinkedIn Whisperer Brynne Tillman for an interesting discussion on social selling.
Listen as Joe shares why he believes the secret to living is giving and explains why so many people are afraid to share their best ideas. Let his story about how he managed to break free from that scarcity mindset inspire you into sharing your best nuggets of sales wisdom.
Learn about various LinkedIn strategies he uses to transform his connections into clients as well as tips on how to turn a no into a referral.
Joe also tells Brynne why he thinks making sales social is all about being real and making sales a personal experience. Tune in as Joe imparts to listeners his insights on focusing within and knowing yourself first so you can get people to like you and trust you, which is a key factor in establishing business relationships with them.
Giving and Receiving Recommendations on LinkedIn
Our hosts Brynne Tillman and Bob Woods talk about the Recommendations feature on LinkedIn, which according to Bob, is often overlooked by LinkedIn users.
Join them as they discuss the big advantages of having recommendations on your profile as well as how to start getting them from people in your network. Together, Brynne and Bob will go over the steps you need to take to get those valuable recommendations and also discuss tips and strategies for those instances where getting a recommendation is not an option.
Such useful tips
I especially like the Thursday episodes where the hosts offer tips on better using LinkedIn for social selling. One such tip is auditing your LinkedIn connections for people to start conversations with.
Full of GREAT tips!
Just started following this podcast. Each episode has been loaded with actionable tips that are very helpful to me. Looking forward to learning more.
Great addition to succeed with social selling
I'm so excited about this new show to master social selling. I love the style of the show, full of energy and focused on actionable strategies. Engaging hosts/ guests! I have added it to my favorites and will recommend it to my clients.