Making Taylor Swift Bracelets to Support Girls’ Rights with Tiny CEO India Abrahams and Her Mom, Tara Abrahams

How can Swifties change the world? On this episode of Fandom Made Me, host Sabrina Cartan talks to India Abrahams, the 11-year-old CEO and founder of Beads for Good, and her mom, social impact expert Tara Abrahams. Inspired by the Taylor Swift fan tradition of trading bracelets at The Eras Tour concerts, India creates and sells bracelets and donates 50% of sales to She’s the First, a nonprofit organization that makes sure girls everywhere are educated, respected, and heard. 

Sabrina chats with India and Tara about how Taylor Swift inspires them to fight for girls’ rights globally, how India became known as “The Tiny CEO,” and how fandom and social impact has brought them closer together as mother and daughter.

Follow India’s work at @indiabeadsforgood on instagram.

Visit India’s shop at beadsforgood.com. 

Learn more about fan activism at fandomforward.org.

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