Managing Brand Transgressions

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 

In this episode, we explore the intersection of consumer psychology, brand management, and Diversity, Equity, and Inclusion with Dr. Shailendra Pratap Jain and Dr. Shalini Sarin Jain. Shailendra, an award-winning professor at the Foster School of Business, shares insights from his groundbreaking work in marketing and brand transformation. Shalini, a leader in DEI and a management professor at the Milgard School of Business, discusses her impactful research on gender representation, corporate ethics, and social responsibility. Together, they reveal principles for navigating brand crises and creating socially responsible strategies that drive impact and innovation.

Key Topics Covered:

• Shailendra and Shalini's co-authored book, Managing Brand Transgressions: 8 Principles to Transform Your Brand.
• Real-world examples of rebuilding trust in brands after crises.
• The evolving landscape of Diversity, Equity, and Inclusion in business.
• How ethical leadership influences corporate strategy and culture.

This conversation is a must-listen for business leaders, marketers, and anyone passionate about meaningful change in the business world.

Connect with them at https://brandtransgressions.com/

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DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.