27 min

Ep. 22 Managing Your Personal Brand (Part 1 of 3‪)‬ The Unlock Lab

    • Careers

This is the first of a three-part series about managing your personal brand. Get ready to face your resistance my friends! In PART 1 I talk about why actively managing your brand is crucial for both financial growth and career fulfillment. As someone with 25+ years of experience managing my own brand and ending up in places that I never ‘belonged’ in the first place – I know what a difference in makes to be in the driver’s seat of your career. We have to get out of our own way and confront the inner critics we have about taking up time and space to talk about ourselves, and manage our narrative. By the end, of this episode I hope to have convinced you that investing time and effort into managing your personal brand is not just worthwhile but essential for playing the long game for career success.

Key Topics Include:


What is a brand, really?
The components of personal branding
The internal and external factors for managing our personal brand
The long game of managing your career
The payoff of actively managing your brand

Quotables:

(2:41) "What I see time and time again is that folks are so focused on like the here and now and like what do they need to do in their immediate job or immediate situation that they're not taking the time to actually manage their personal brand."

(6:50) “A big reason why folks don't want to actively talk about themselves, actively manage the perception of their brand, is because we have a lot of past conditioning from society and from those in our lives that lead us to want to actually stay quiet."

(19:33) "Being aware of the external and being connected outside of your organization helps you to build a pipeline to mitigate risk and the uncontrollables of life.”

(22:26) "In terms of the payoff of managing your brand is you remain top of mind with folks with your network. And so when opportunities come up, you'll find that you have advocates out there that are saying your name in rooms that you're not in, and they feel comfortable saying your name in rooms you're not in because they are clear about what your brand is and what you have to offer. Because you've been talking about it and you've been communicating it."

(24:31) "We have to be proactive, because the other benefit of being proactive is you get to direct where your career is going so that you can feel good about it. So that you can take ownership of it and so that in 20 years, you're not looking back and going, man, I just said yes to what dropped in my lap because I wasn't actually driving the bus."

Tosca’s Links and Resources:

Tosca’s Website

Get in Touch with Tosca

Submit your question for Tosca to answer on her ALL ACCESS episode

 

Giving Flowers To:

Theme music by: Adrian DiMatteo

Podcast audio edited by: Landis Podcast Editing  

This is the first of a three-part series about managing your personal brand. Get ready to face your resistance my friends! In PART 1 I talk about why actively managing your brand is crucial for both financial growth and career fulfillment. As someone with 25+ years of experience managing my own brand and ending up in places that I never ‘belonged’ in the first place – I know what a difference in makes to be in the driver’s seat of your career. We have to get out of our own way and confront the inner critics we have about taking up time and space to talk about ourselves, and manage our narrative. By the end, of this episode I hope to have convinced you that investing time and effort into managing your personal brand is not just worthwhile but essential for playing the long game for career success.

Key Topics Include:


What is a brand, really?
The components of personal branding
The internal and external factors for managing our personal brand
The long game of managing your career
The payoff of actively managing your brand

Quotables:

(2:41) "What I see time and time again is that folks are so focused on like the here and now and like what do they need to do in their immediate job or immediate situation that they're not taking the time to actually manage their personal brand."

(6:50) “A big reason why folks don't want to actively talk about themselves, actively manage the perception of their brand, is because we have a lot of past conditioning from society and from those in our lives that lead us to want to actually stay quiet."

(19:33) "Being aware of the external and being connected outside of your organization helps you to build a pipeline to mitigate risk and the uncontrollables of life.”

(22:26) "In terms of the payoff of managing your brand is you remain top of mind with folks with your network. And so when opportunities come up, you'll find that you have advocates out there that are saying your name in rooms that you're not in, and they feel comfortable saying your name in rooms you're not in because they are clear about what your brand is and what you have to offer. Because you've been talking about it and you've been communicating it."

(24:31) "We have to be proactive, because the other benefit of being proactive is you get to direct where your career is going so that you can feel good about it. So that you can take ownership of it and so that in 20 years, you're not looking back and going, man, I just said yes to what dropped in my lap because I wasn't actually driving the bus."

Tosca’s Links and Resources:

Tosca’s Website

Get in Touch with Tosca

Submit your question for Tosca to answer on her ALL ACCESS episode

 

Giving Flowers To:

Theme music by: Adrian DiMatteo

Podcast audio edited by: Landis Podcast Editing  

27 min